ALDI Einkauf GmbH & Co. oHG NPS

ALDI Einkauf GmbH & Co. oHG's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether ALDI Einkauf GmbH & Co. oHG's customers would recommend using the product based on a scale of -100 to 100.

ALDI Einkauf GmbH & Co. oHG Overall NPS

0

NPS

43%	Promoters
14%	Passives
43%	Detractors

ALDI Einkauf GmbH & Co. oHG NPS Trend

-100

-50

0

50

100

Summary	Date	Score
Mar 2021 -100	Mar 2021	-100
Jul 2021 33	Jul 2021	33
Jul 2022 50	Jul 2022	50
Nov 2022 40	Nov 2022	40
May 2024 17	May 2024	17
May 2025 -1	May 2025	-1

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.