-100
NPS
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AMERISAFE
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About AMERISAFE's Brand
AMERISAFE is a specialty provider of Workers' Comp Insurance focused on small to mid-sized employers in hazardous industries. Among its major competitors, AMERISAFE is ranked in 4th place for NPS while Prudential is 1st, and Aflac is 2nd.Their current market cap is $1.12B
Brand at a Glance
38%
Customer Loyalty
2.4/5
Product Quality
2.3/5
Pricing
2/5
Customer Service
AMERISAFE Ranking
- #4 / 4 of its competitors
AMERISAFE NPS
AMERISAFE's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether AMERISAFE's customers would recommend using the product based on a scale of -100 to 100.
AMERISAFE Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
AMERISAFE NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 -100 | Jan 2024 | -100 |
Oct 2024 -100 | Oct 2024 | -100 |
Aug 2025 -100 | Aug 2025 | -100 |
How Other Brands Compare
AMERISAFE is ranked #4 for NPS among its competitors. Prudential and Aflac come in first and second, with Voya Financial coming in at third. Among those competitors, it is the lowest valued company behind Prudential.
AMERISAFE |  Prudential |  Aflac |  Voya Financial | |
| Global Ranking | #- | #176 | #- | #- |
| NPS | -100 | -4 | -18 | -32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.12B | $36.42B | $35.10B | $7.38B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AMERISAFE NPS vs. Competitors
Compared to its competitors, AMERISAFE's NPS is rated right below Voya Financial.
| COMPANY | NPS Score | |
|---|---|---|
 | Phoenix Group Holdings | N/A |
| Prudential | -4 |
| Aflac | -18 |
| Voya Financial | -32 |
| AMERISAFE | -100 |
AMERISAFE Customer Loyalty
38%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
38% of AMERISAFE users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AMERISAFE Customer Loyalty vs. Competitors
Compared to its competitors, AMERISAFE's Customer Loyalty score is rated right above Phoenix Group Holdings, and is preceded by Voya Financial.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Aflac | 76% |
| Prudential | 75% |
| Voya Financial | 72% |
| AMERISAFE | 38% |
| Phoenix Group Holdings | N/A |
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AMERISAFE Product Quality
2.4/5
AMERISAFE has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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AMERISAFE Product Information
AMERISAFE’s product quality score is a 2.4 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Tech
FinTech
Insurance
AMERISAFE Product Quality vs. Competitors
Compared to its competitors, AMERISAFE's Product Quality score is rated right above Phoenix Group Holdings, and is preceded by Voya Financial.
| COMPANY | Product Quality Score | |
|---|---|---|
| Prudential | 3.3/5 |
| Aflac | 2.8/5 |
| Voya Financial | 2.6/5 |
| AMERISAFE | 2.4/5 |
| Phoenix Group Holdings | N/A |
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AMERISAFE Pricing
AMERISAFE ROI & Value For Money
2.3/5
AMERISAFE has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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AMERISAFE Pricing vs. Competitors
Compared to its competitors, AMERISAFE's ROI score is rated right above Phoenix Group Holdings, and is preceded by Voya Financial.
| COMPANY | Pricing Score | |
|---|---|---|
| Prudential | 3.2/5 |
| Aflac | 2.7/5 |
| Voya Financial | 2.6/5 |
| AMERISAFE | 2.3/5 |
| Phoenix Group Holdings | N/A |
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AMERISAFE Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AMERISAFE Customer Satisfaction vs. Competitors
Compared to its competitors, AMERISAFE's Customer Satisfaction score is rated right above Phoenix Group Holdings, and is preceded by Aflac.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Prudential | 55% |
| Voya Financial | 43% |
| Aflac | 40% |
| AMERISAFE | 0% |
| Phoenix Group Holdings | 0% |
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AMERISAFE Customer Service
2/5
AMERISAFE has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About AMERISAFE's Customer Service
Address
2301 Hwy 190 West, Deridder, LA
Website
http://www.amerisafe.com/site.php
Phone Number
8002569052
AMERISAFE Customer Service vs. Competitors
Compared to its competitors, AMERISAFE's Customer Service score is rated right above Phoenix Group Holdings, and is preceded by Aflac.
| COMPANY | Customer Service Score | |
|---|---|---|
| Prudential | 3.2/5 |
| Voya Financial | 2.6/5 |
| Aflac | 2.5/5 |
| AMERISAFE | 2/5 |
| Phoenix Group Holdings | N/A |
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AMERISAFE as an Employer
2.5/5
AMERISAFE has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
AMERISAFE scored a -100 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of AMERISAFE would recommend the brand to a friend. ENPS measures how likely AMERISAFE employees would recommend working at AMERISAFE to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 27% | Promoters |
|---|---|
| 0% | Passive |
| 73% | Detractors |
