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About Applause's Brand

Applause is the worldwide leader in crowd-sourced digital quality testing. Among its major competitors, Applause is ranked in 1st place for NPS while Rainforest QA is 2nd, and UserTesting is 3rd.

Brand at a Glance

100%
Customer Loyalty
5/5
Product Quality
5/5
Pricing
5/5
Customer Service

Applause CMO

Applause Ranking

Applause NPS

Applause's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Applause's customers would recommend using the product based on a scale of -100 to 100.

Applause Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
Applause Overall NPS

Applause NPS Trend

-100
-50
0
50
100
Nov 2022
100
Nov 2022100

How Other Brands Compare

Applause is ranked first for NPS among its competitors. Rainforest QA and UserTesting come in second and third, with UserZoom coming in at #4.

Applause's Logo
Applause
UserTesting's Logo
UserTesting
Rainforest QA's Logo
Rainforest QA
UserZoom's Logo
UserZoom
Global Ranking#-#607#-#-
NPS100085-84
Social Sentiment Calculated by analyzing social media and other online mentions---Neutral
Valuation Updated every 24 hours for public companies-$450.00M$100.00M$100.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Applause NPS vs. Competitors

Compared to its competitors, Applause's NPS is rated right above Rainforest QA.

Applause Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of Applause users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
Applause Customer Loyalty

Applause Customer Loyalty vs. Competitors

Compared to its competitors, Applause's Customer Loyalty score is rated right above UserZoom.

COMPANYCustomer Loyalty Score
Applause100%
UserZoom76%
UserTesting72%
Rainforest QAN/A
test ION/A
TestlioN/A

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Applause Product Quality

5/5

Applause has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.

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Applause Product Information

Applause serves markets in the United States, Europe, and Middle-East and Africa. Applause supports Web devices and offers products for medium and large sized businesses.

Applause’s product quality score is a 5 out of 5 as rated by its users and customers.

Website
https://www.applause.com
Company Size
201-500 Employees

Industry

Business Services

Languages Supported

English
Dutch
French
German
Spanish
Italian

Applause Product Quality vs. Competitors

Compared to its competitors, Applause's Product Quality score is rated right above test IO.

COMPANYProduct Quality Score
Applause5/5
test IO4.5/5
Rainforest QA4.3/5
UserZoom4.2/5
UserTesting3.8/5
TestlioN/A

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Applause Pricing

Applause ROI & Value For Money

5/5

Applause has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.

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Applause Pricing Plans

Applause has a pricing structure that accommodates medium and large businesses.

Who Uses Applause?

Medium Businesses
Large Enterprises

Applause Pricing vs. Competitors

Compared to its competitors, Applause's ROI score is rated right above test IO.

COMPANYPricing Score
Applause5/5
test IO5/5
Rainforest QA4.3/5
UserZoom4.2/5
UserTesting3.7/5
TestlioN/A

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Applause Customer Satisfaction (CSAT)

Applause Customer Satisfaction (CSAT) Score

100 / 100

Applause has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Applause Customer Satisfaction vs. Competitors

Compared to its competitors, Applause's Customer Satisfaction score is rated right above UserZoom.

COMPANYCustomer Satisfaction (CSAT) Score
Applause100%
UserZoom67%
UserTesting56%
Rainforest QA0%
test IO0%
Testlio0%

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Applause Customer Service

5/5

Applause has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.

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About Applause's Customer Service

Address

100 Pennsylvania Ave #500, Framingham, MA 01701


Website

https://www.applause.com


Phone Number

(844) 300-2777

Applause Customer Service vs. Competitors

Compared to its competitors, Applause's Customer Service score is rated right above Rainforest QA.

COMPANYCustomer Service Score
Applause5/5
Rainforest QA5/5
test IO5/5
UserZoom4/5
UserTesting3.8/5
TestlioN/A

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Applause as an Employer

4.1/5

Applause has a 4.1/5 stars for its overall company culture rated by their employees

  Applause CEO
top
5%
CEO of Applause

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Applause scored a 100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Applause would recommend the brand to a friend. ENPS measures how likely Applause employees would recommend working at Applause to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

0
eNPS Score
25%Promoters
50%Passive
25%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail