

Among its major competitors, Ashley Furniture is ranked in 3rd place for NPS while IKEA is 1st, and Wayfair is 2nd. Overall, Ashley Furniture has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.28B
Ashley Furniture's Net Promoter Score (NPS) is a -78 with 9% Promoters, 4% Passives, and 87% Detractors. Net Promoter Score tracks whether Ashley Furniture's customers would recommend using the product based on a scale of -100 to 100.
| 9% | Promoters |
|---|---|
| 4% | Passives |
| 87% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -78 | Feb 2025 | -78 |
Mar 2025 -78 | Mar 2025 | -78 |
Apr 2025 -78 | Apr 2025 | -78 |
May 2025 -78 | May 2025 | -78 |
Jun 2025 -78 | Jun 2025 | -78 |
Jul 2025 -78 | Jul 2025 | -78 |
Aug 2025 -78 | Aug 2025 | -78 |
Sep 2025 -78 | Sep 2025 | -78 |
Oct 2025 -78 | Oct 2025 | -78 |
Nov 2025 -78 | Nov 2025 | -78 |
Dec 2025 -78 | Dec 2025 | -78 |
Jan 2026 -78 | Jan 2026 | -78 |
Ashley Furniture is ranked third for NPS among its competitors. IKEA and Wayfair come in first and second, with Made.com coming in at #4. Among those competitors, it is the third most valued company behind Wayfair.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Ashley Furniture's NPS 6 points higher than Female customers.
Ashley Furniture's NPS was rated -85 by Male customers on Comparably.
Ashley Furniture's NPS was rated -91 by Female customers on Comparably.
Ashley Furniture's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -90 | Caucasian | -90 |
Hispanic or Latino -90 | Hispanic or Latino | -90 |
African American/Black -78 | African American/Black | -78 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Native American -84 | Native American | -84 |
Other -96 | Other | -96 |
Ashley Furniture's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Ashley Furniture's NPS was rated the highest by customers who have used Ashley Furniture's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -95 | Less than 1 Year | -95 |
1 to 2 Years -86 | 1 to 2 Years | -86 |
2 to 5 Years -87 | 2 to 5 Years | -87 |
5 to 10 Years -86 | 5 to 10 Years | -86 |
Over 10 Years -87 | Over 10 Years | -87 |
Compared to its competitors, Ashley Furniture's NPS is rated right below Wayfair.
| COMPANY | NPS Score | |
|---|---|---|
![]() | IKEA | 22 |
![]() | Wayfair | -51 |
![]() | Ashley Furniture | -78 |
Out of the 259 Ashley Furniture customer reviews 15 were positive and 244 were constructive. Ashley Furniture customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
52% of Ashley Furniture users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Ashley Furniture's Customer Loyalty score 1% higher than Male customers.
Ashley Furniture's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Ashley Furniture's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 60% | 18-25 | 60% |
26-30 50% | 26-30 | 50% |
31-35 45% | 31-35 | 45% |
36-40 54% | 36-40 | 54% |
41-45 55% | 41-45 | 55% |
46-50 59% | 46-50 | 59% |
51-55 50% | 51-55 | 50% |
56-60 55% | 56-60 | 55% |
61-65 53% | 61-65 | 53% |
66+ 47% | 66+ | 47% |
Ashley Furniture's Customer Loyalty score was rated the highest by customers who have used Ashley Furniture's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ashley Furniture's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Ashley Furniture's Customer Loyalty score is rated right below Wayfair.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | IKEA | 76% |
![]() | Wayfair | 61% |
![]() | Ashley Furniture | 52% |
Ashley Furniture has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Ashley Furniture's overall Product Quality score rated by its users and customers.
Ashley Furniture’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Civic and Social Organization industry rated Ashley Furniture's product the highest. Reviewers from the Tech industry rated Ashley Furniture the lowest at 1.5.
Ashley Furniture's Product Quality score was rated highest by customers from the Civic and Social Organization industry, and rated lowest by customers from the Wholesale industry.
Ashley Furniture's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Ashley Furniture's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Ashley Furniture's Product Quality score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Ashley Furniture's Product Quality score was rated 1.5 stars by customers who have used Ashley Furniture's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Ashley Furniture's Product Quality score was rated the highest by Civic and Social Organization industry customers, and the lowest by Wholesale industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Ashley Furniture's Product Quality score is rated right below Wayfair.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | IKEA | 3.6/5 |
![]() | Wayfair | 1.9/5 |
![]() | Ashley Furniture | 1.5/5 |
Ashley Furniture has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Ashley Furniture's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Accounting industry think that they had the lowest ROI from Ashley Furniture.
Ashley Furniture's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Warehousing industry.
Ashley Furniture's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Ashley Furniture's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Ashley Furniture's ROI score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Ashley Furniture's ROI score was rated 1.5 stars by customers who have used Ashley Furniture's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Ashley Furniture's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Ashley Furniture's ROI score is rated right below Wayfair.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | IKEA | 3.6/5 |
![]() | Wayfair | 1.7/5 |
![]() | Ashley Furniture | 1.5/5 |
Ashley Furniture has an overall Customer Satisfaction score of 13 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ashley Furniture's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Warehousing industry.
Male customers rated Ashley Furniture's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 6% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 9% | |
Very Dissatisfied | 78% |
Very Satisfied | 4% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 6% | |
Very Dissatisfied | 86% |
Ashley Furniture's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
Ashley Furniture's Customer Satisfaction (CSAT) score was rated 10% according to Hispanic or Latino users and customers.
Ashley Furniture's Customer Satisfaction (CSAT) score was rated 14% according to African American/Black users and customers.
Ashley Furniture's Customer Satisfaction (CSAT) score was rated 22% according to Asian or Pacific Islander users and customers.
Ashley Furniture's Customer Satisfaction (CSAT) score was rated 8% according to Native American users and customers.
Ashley Furniture's Customer Satisfaction (CSAT) score was rated 5% according to Other users and customers.
Ashley Furniture's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 25% | |||||||||||||||
| 26-30 | 9% | |||||||||||||||
| 31-35 | 7% | |||||||||||||||
| 36-40 | 16% | |||||||||||||||
| 41-45 | 13% | |||||||||||||||
| 46-50 | 11% | |||||||||||||||
| 51-55 | 9% | |||||||||||||||
| 56-60 | 6% | |||||||||||||||
| 61-65 | 6% | |||||||||||||||
| 66+ | 4% |
Ashley Furniture's Customer Satisfaction score was rated the highest by customers who have used Ashley Furniture's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Ashley Furniture's Customer Satisfaction score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"scoreClassName": "",
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"scoreClassName": "",
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"groupId": 510,
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{
"label": "Education",
"groupId": 515,
"score": 3,
"stars": 0,
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"scoreLabel": 3
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{
"label": "Environmental Services",
"groupId": 516,
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"scoreClassName": "",
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 3,
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"scoreClassName": "",
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"label": "Hospitality",
"groupId": 523,
"score": 16,
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"label": "Insurance",
"groupId": 526,
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"scoreClassName": "",
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"scoreClassName": "",
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"groupId": 535,
"score": 22,
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"scoreClassName": "",
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},
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"label": "Mechanical, Civil or Industrial Engineering",
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"scoreClassName": "",
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{
"label": "Military and Defense",
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"scoreClassName": "",
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"groupId": 541,
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{
"label": "Professional Services",
"groupId": 549,
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},
{
"label": "Public Safety",
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"scoreClassName": "",
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{
"label": "Real Estate",
"groupId": 554,
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"scoreClassName": "",
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},
{
"label": "Restaurants",
"groupId": 558,
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"scoreClassName": "",
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{
"label": "Retail",
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"score": 12,
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},
{
"label": "Staffing and Recruiting",
"groupId": 563,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Telecommunications",
"groupId": 564,
"score": 12,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 12
},
{
"label": "Transportation",
"groupId": 567,
"score": 13,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Utilities",
"groupId": 568,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Warehousing",
"groupId": 570,
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]
}Compared to its competitors, Ashley Furniture's Customer Satisfaction score is rated right below Wayfair.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | IKEA | 71% |
![]() | Wayfair | 26% |
![]() | Ashley Furniture | 13% |
Ashley Furniture has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Ashley Furniture's overall Customer Service score rated by its users and customers.
https://www.ashleyfurniture.com/
Ashley Furniture's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Wholesale industry.
Ashley Furniture's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Ashley Furniture's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Ashley Furniture's Customer Service score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Ashley Furniture's Customer Service score was rated 1.5 stars by customers who have used Ashley Furniture's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Ashley Furniture's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Wholesale industry customers.
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Compared to its competitors, Ashley Furniture's Customer Service score is rated right below Wayfair.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | IKEA | 3.5/5 |
![]() | Wayfair | 1.7/5 |
![]() | Ashley Furniture | 1.5/5 |
Ashley Furniture has a 2.5/5 stars for its overall company culture rated by their employees

Ashley Furniture scored a -78 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Ashley Furniture would recommend the brand to a friend. ENPS measures how likely Ashley Furniture employees would recommend working at Ashley Furniture to a friend.
| 9% | Promoters |
|---|---|
| 4% | Passive |
| 87% | Detractors |
| 27% | Promoters |
|---|---|
| 12% | Passive |
| 61% | Detractors |