25
NPS
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BabyList
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About BabyList's Brand
At Babylist, we help expecting parents get exactly what they need for the arrival of their new baby through our registry, content, and Babylist Store. Among its major competitors, BabyList is ranked in 3rd place for NPS while Amazon is 1st, and Target is 2nd.
Brand at a Glance
59%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.6/5
Customer Service
BabyList Ranking
- #3 / 4 of its competitors
BabyList NPS
BabyList's Net Promoter Score (NPS) is a 25 with 54% Promoters, 17% Passives, and 29% Detractors. Net Promoter Score tracks whether BabyList's customers would recommend using the product based on a scale of -100 to 100.
BabyList Overall NPS
| 54% | Promoters |
|---|---|
| 17% | Passives |
| 29% | Detractors |
BabyList NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 23 | Aug 2024 | 23 |
Oct 2024 23 | Oct 2024 | 23 |
Nov 2024 22 | Nov 2024 | 22 |
Dec 2024 21 | Dec 2024 | 21 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 24 | Feb 2025 | 24 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
Jul 2025 24 | Jul 2025 | 24 |
Aug 2025 24 | Aug 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
How Other Brands Compare
BabyList is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Walmart coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BabyList NPS by Gender
BabyList's NPS was rated 13 by Female customers on Comparably.
Female
13
BabyList's NPS was rated 13 by Female customers on Comparably.
44%
Promoters
25%
Passives
31%
Detractors
Male
N/A
BabyList's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
BabyList NPS by Ethnicity
BabyList's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 23 | Caucasian | 23 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
BabyList NPS by Age
BabyList's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
BabyList NPS by Usage
BabyList's NPS was rated the highest by customers who have used BabyList's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 13 | 2 to 5 Years | 13 |
BabyList NPS vs. Competitors
Compared to its competitors, BabyList's NPS is rated right above Walmart, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
 | Amazon | 49 |
 | Target | 36 |
| BabyList | 25 |
 | Walmart | 7 |
 | Babies ""R"" Us | N/A |
BabyList Customer Reviews
Out of the 12 BabyList customer reviews 8 were positive and 4 were constructive. BabyList customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
BabyList Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of BabyList users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BabyList Customer Loyalty Score by Gender
BabyList's Customer Loyalty score was rated 55 by Female customers on Comparably.
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Female
55%
Yes
Male
N/A
Yes
BabyList Customer Loyalty Score by Ethnicity
BabyList's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BabyList.
59
out of 100
Caucasian
25
out of 100
Asian or Pacific Islander
BabyList Customer Loyalty Score by Age
BabyList's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BabyList.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
26-30 55% | 26-30 | 55% |
31-35 70% | 31-35 | 70% |
36-40 37% | 36-40 | 37% |
BabyList Customer Loyalty Score by Usage
BabyList's Customer Loyalty score was rated the highest by customers who have used BabyList's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
BabyList Customer Loyalty Score by Industry
BabyList's Customer Loyalty score was rated 61% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
BabyList Customer Loyalty vs. Competitors
Compared to its competitors, BabyList's Customer Loyalty score is rated right above Babies ""R"" Us, and is preceded by Walmart.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Target | 82% |
| Walmart | 76% |
| BabyList | 59% |
| Babies ""R"" Us | N/A |
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BabyList Product Quality
3.8/5
BabyList has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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BabyList Product Information
BabyList’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BabyList's product the highest.
- Website
- https://www.babylist.com
- Company Size
- 51-200 Employees
Industry
Consumer Services
Quick Insights into BabyList Product Quality
BabyList's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Asian or Pacific Islander customers.
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Ranked BabyList Product Quality the Highest
Ranked BabyList Product Quality the Lowest
BabyList Product Quality Score by Gender
BabyList's Product Quality score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
BabyList Product Quality Score by Ethnicity
BabyList's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BabyList.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
BabyList Product Quality Score by Age
BabyList's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of BabyList.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
BabyList Product Quality Score by Usage
BabyList's Product Quality score was rated the highest by customers who have used BabyList's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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BabyList Product Quality Score by Industry
BabyList's Product Quality score was rated 4 stars by Tech industry customers.
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BabyList Product Quality vs. Competitors
Compared to its competitors, BabyList's Product Quality score is rated right above Walmart, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Target | 4.1/5 |
| BabyList | 3.8/5 |
| Walmart | 3.5/5 |
| Babies ""R"" Us | N/A |
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BabyList Pricing
BabyList ROI & Value For Money
3.8/5
BabyList has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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BabyList Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into BabyList ROI
BabyList's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used BabyList's products/services for Less than 1 Year.
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Ranked BabyList ROI the Highest
Ranked BabyList ROI the Lowest
BabyList ROI Score by Gender
BabyList's ROI score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of BabyList.
Female
3.5/5
Male
N/A
BabyList ROI Score by Ethnicity
BabyList's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BabyList.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
BabyList ROI Score by Age
BabyList's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of BabyList.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.4 | 36-40 | 3.4 |
BabyList ROI Score by Usage
BabyList's ROI score was rated the highest by customers who have used BabyList's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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BabyList ROI Score by Industry
BabyList's ROI score was rated 4 stars by Tech industry customers.
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BabyList Pricing vs. Competitors
Compared to its competitors, BabyList's ROI score is rated right above Walmart, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Target | 3.9/5 |
| BabyList | 3.8/5 |
| Walmart | 3.5/5 |
| Babies ""R"" Us | N/A |
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BabyList Customer Satisfaction (CSAT)
BabyList Customer Satisfaction (CSAT) Score
69 / 100
BabyList has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
9%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BabyList Customer Satisfaction
BabyList's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used BabyList's products/services for 1 to 2 Years.
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Ranked BabyList Customer Satisfaction the Highest
Ranked BabyList Customer Satisfaction the Lowest
BabyList Customer Satisfaction Score by Gender
BabyList's Customer Satisfaction score was rated 59 by Female customers on Comparably.
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59 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 16% | |
Very Dissatisfied | 12% |
BabyList Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BabyList's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
BabyList's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
17%
BabyList Customer Satisfaction Score by Age
BabyList's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of BabyList.
0
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40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 87% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 60% |
BabyList Customer Satisfaction Score by Usage
BabyList's Customer Satisfaction score was rated the highest by customers who have used BabyList's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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BabyList Customer Satisfaction Score by Industry
BabyList's Customer Satisfaction score was rated 84 points by Tech industry customers.
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{
"title": "BabyList Customer Satisfaction Score by Industry",
"text": "BabyList's Customer Satisfaction score was rated 84 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 84,
"stars": 0,
"csatScore": 84,
"text": "BabyList's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 84
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}BabyList Customer Satisfaction vs. Competitors
Compared to its competitors, BabyList's Customer Satisfaction score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| Target | 79% |
| BabyList | 69% |
| Walmart | 66% |
| Babies ""R"" Us | 0% |
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BabyList Customer Service
3.6/5
BabyList has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About BabyList's Customer Service
Address
1625 Clay St, Oakland, CA 94612
Website
https://www.babylist.com
BabyList's Social Links
Quick Insights into BabyList Customer Service
BabyList's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used BabyList's products/services for Less than 1 Year.
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Ranked BabyList Customer Service the Highest
Ranked BabyList Customer Service the Lowest
BabyList Customer Service Score by Gender
BabyList's Customer Service score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
BabyList Customer Service Score by Ethnicity
BabyList's Customer Service score was rated 3.5 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BabyList.
0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
BabyList Customer Service Score by Age
BabyList's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BabyList.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.4 | 36-40 | 3.4 |
BabyList Customer Service Score by Usage
BabyList's Customer Service score was rated the highest by customers who have used BabyList's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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BabyList Customer Service Score by Industry
BabyList's Customer Service score was rated 3.9 stars by Tech industry customers.
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BabyList Customer Service vs. Competitors
Compared to its competitors, BabyList's Customer Service score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Target | 4/5 |
| BabyList | 3.6/5 |
| Walmart | 3.3/5 |
| Babies ""R"" Us | N/A |
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BabyList as an Employer
3.9/5
BabyList has a 3.9/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
BabyList scored a 25 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of BabyList would recommend the brand to a friend. ENPS measures how likely BabyList employees would recommend working at BabyList to a friend.
Net Promoter Score
25
NPS Score
| 54% | Promoters |
|---|---|
| 17% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
31
eNPS Score
| 58% | Promoters |
|---|---|
| 15% | Passive |
| 27% | Detractors |
