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NPS
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Bank of China
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About Bank of China's Brand
Bank of China Singapore Branch holds the Qualifying Full Bank License in Singapore. Among its major competitors, Bank of China is ranked in 3rd place for NPS while HSBC is 1st, and Wells Fargo is 2nd.
Brand at a Glance
75%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Bank of China Ranking
- #3 / 4 of its competitors
Bank of China NPS
Bank of China's Net Promoter Score (NPS) is a 6 with 44% Promoters, 18% Passives, and 38% Detractors. Net Promoter Score tracks whether Bank of China's customers would recommend using the product based on a scale of -100 to 100.
Bank of China Overall NPS
| 44% | Promoters |
|---|---|
| 18% | Passives |
| 38% | Detractors |
Bank of China NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 14 | Jan 2023 | 14 |
Mar 2023 10 | Mar 2023 | 10 |
May 2023 12 | May 2023 | 12 |
Jul 2023 11 | Jul 2023 | 11 |
Sep 2023 3 | Sep 2023 | 3 |
Feb 2024 3 | Feb 2024 | 3 |
Apr 2024 2 | Apr 2024 | 2 |
Aug 2024 2 | Aug 2024 | 2 |
Oct 2024 5 | Oct 2024 | 5 |
Jan 2025 7 | Jan 2025 | 7 |
Aug 2025 10 | Aug 2025 | 10 |
Oct 2025 8 | Oct 2025 | 8 |
How Other Brands Compare
Bank of China is ranked third for NPS among its competitors. HSBC and Wells Fargo come in first and second, with Santander coming in at #4.
Bank of China |  Wells Fargo |  HSBC |  Santander | |
| Global Ranking | #- | #139 | #- | #- |
| NPS | 6 | 7 | 8 | -21 |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $119.18B | $59.30B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bank of China NPS by Gender
Bank of China's NPS was rated 0 by Female customers on Comparably.
Female
0
Bank of China's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Male
N/A
Bank of China's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Bank of China NPS by Usage
Bank of China's NPS was rated -34 points by customers who have used Bank of China's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
Bank of China NPS vs. Competitors
Compared to its competitors, Bank of China's NPS is rated right above Industrial and Commercial Bank of China, and is preceded by Wells Fargo.
| COMPANY | NPS Score | |
|---|---|---|
| HSBC | 8 |
| Wells Fargo | 7 |
| Bank of China | 6 |
 | Industrial and Commercial Bank of China | N/A |
 | Agricultural Bank of China | N/A |
| Santander | -21 |
Bank of China Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Bank of China users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bank of China Customer Loyalty Score by Gender
Bank of China's Customer Loyalty score was rated 55 by Female customers on Comparably.
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Female
55%
Yes
Male
N/A
Yes
Bank of China Customer Loyalty Score by Usage
Bank of China's Customer Loyalty score was rated 70% by customers who have used Bank of China's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bank of China Customer Loyalty vs. Competitors
Compared to its competitors, Bank of China's Customer Loyalty score is rated right above Wells Fargo, and is preceded by HSBC.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| HSBC | 78% |
| Bank of China | 75% |
| Wells Fargo | 71% |
| Santander | 67% |
| Industrial and Commercial Bank of China | N/A |
| Agricultural Bank of China | N/A |
Unlock Bank of China Customer Loyalty vs. Competitors Data
VS
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Bank of China Product Quality
3.8/5
Bank of China has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Bank of China Product Information
Bank of China’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.boc.cn
- Company Size
- 10,000+ Employees
Industry
Tech
FinTech
Venture Capital & Private Equity
Quick Insights into Bank of China Product Quality
Bank of China's Product Quality score was rated highest by customers who have used Bank of China's products/services for 1 to 2 Years.
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Ranked Bank of China Product Quality the Highest
Bank of China Product Quality Score by Gender
Bank of China's Product Quality score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
Bank of China Product Quality Score by Usage
Bank of China's Product Quality score was rated 4.6 stars by customers who have used Bank of China's products/services for 1 to 2 Years.
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Bank of China Product Quality vs. Competitors
Compared to its competitors, Bank of China's Product Quality score is rated right above HSBC.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bank of China | 3.8/5 |
| HSBC | 3.6/5 |
| Wells Fargo | 3.4/5 |
| Santander | 2.8/5 |
| Industrial and Commercial Bank of China | N/A |
| Agricultural Bank of China | N/A |
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VS
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Bank of China Pricing
Bank of China ROI & Value For Money
3.9/5
Bank of China has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Bank of China ROI
Bank of China's ROI score was rated highest by customers who have used Bank of China's products/services for 1 to 2 Years.
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Ranked Bank of China ROI the Highest
Bank of China ROI Score by Gender
Bank of China's ROI score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Bank of China ROI Score by Usage
Bank of China's ROI score was rated 4.3 stars by customers who have used Bank of China's products/services for 1 to 2 Years.
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Bank of China Pricing vs. Competitors
Compared to its competitors, Bank of China's ROI score is rated right above HSBC.
| COMPANY | Pricing Score | |
|---|---|---|
| Bank of China | 3.9/5 |
| HSBC | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Santander | 3.1/5 |
| Industrial and Commercial Bank of China | N/A |
| Agricultural Bank of China | N/A |
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Bank of China Customer Satisfaction (CSAT)
Bank of China Customer Satisfaction (CSAT) Score
73 / 100
Bank of China has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
39%
Satisfied
34%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bank of China Customer Satisfaction
Bank of China's Customer Satisfaction score was rated highest by Female customers.
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Ranked Bank of China Customer Satisfaction the Highest
Bank of China Customer Satisfaction Score by Gender
Bank of China's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Bank of China Customer Satisfaction vs. Competitors
Compared to its competitors, Bank of China's Customer Satisfaction score is rated right above HSBC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bank of China | 73% |
| HSBC | 68% |
| Wells Fargo | 60% |
| Santander | 51% |
| Industrial and Commercial Bank of China | 0% |
| Agricultural Bank of China | 0% |
Unlock Bank of China Customer Satisfaction vs. Competitors Data
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Bank of China Customer Service
3.9/5
Bank of China has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Bank of China's Customer Service
Address
Building No. 1 Fuxingmennei Dajie, Xicheng District,
Website
http://www.boc.cn
Quick Insights into Bank of China Customer Service
Bank of China's Customer Service score was rated highest by customers who have used Bank of China's products/services for 1 to 2 Years.
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Ranked Bank of China Customer Service the Highest
Bank of China Customer Service Score by Gender
Bank of China's Customer Service score was rated 3.9 by Female customers on Comparably.
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Female
3.9/5
Male
N/A
Bank of China Customer Service Score by Usage
Bank of China's Customer Service score was rated 4.1 stars by customers who have used Bank of China's products/services for 1 to 2 Years.
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Bank of China Customer Service vs. Competitors
Compared to its competitors, Bank of China's Customer Service score is rated right above HSBC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bank of China | 3.9/5 |
| HSBC | 3.6/5 |
| Wells Fargo | 3.5/5 |
| Santander | 3.2/5 |
| Industrial and Commercial Bank of China | N/A |
| Agricultural Bank of China | N/A |
Unlock Bank of China Customer Service vs. Competitors Data
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Bank of China as an Employer
2.2/5
Bank of China has a 2.2/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Bank of China scored a 6 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Bank of China would recommend the brand to a friend. ENPS measures how likely Bank of China employees would recommend working at Bank of China to a friend.
Net Promoter Score
6
NPS Score
| 44% | Promoters |
|---|---|
| 18% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-47
eNPS Score
| 21% | Promoters |
|---|---|
| 11% | Passive |
| 68% | Detractors |
