27
NPS
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Bark & Co
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About Bark & Co's Brand
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Among its major competitors, Bark & Co is ranked in 2nd place for NPS while BARK is 1st, and OfferUp is 3rd.
Brand at a Glance
87%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Bark & Co Ranking
- #2 / 4 of its competitors
Bark & Co NPS
Bark & Co's Net Promoter Score (NPS) is a 27 with 60% Promoters, 7% Passives, and 33% Detractors. Net Promoter Score tracks whether Bark & Co's customers would recommend using the product based on a scale of -100 to 100.
Bark & Co Overall NPS
| 60% | Promoters |
|---|---|
| 7% | Passives |
| 33% | Detractors |
Bark & Co NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 0 | Oct 2020 | 0 |
Mar 2021 -33 | Mar 2021 | -33 |
Jun 2021 0 | Jun 2021 | 0 |
Nov 2021 17 | Nov 2021 | 17 |
Apr 2022 -1 | Apr 2022 | -1 |
Oct 2022 13 | Oct 2022 | 13 |
Feb 2023 22 | Feb 2023 | 22 |
Mar 2023 10 | Mar 2023 | 10 |
Apr 2023 0 | Apr 2023 | 0 |
Aug 2024 14 | Aug 2024 | 14 |
Feb 2025 22 | Feb 2025 | 22 |
Aug 2025 27 | Aug 2025 | 27 |
How Other Brands Compare
Bark & Co is ranked second for NPS among its competitors. BARK and OfferUp come in first and third, with Fantastic One coming in at #4.
Bark & Co |  BARK |  OfferUp | Fantastic One | |
| Global Ranking | #- | #744 | #- | #- |
| NPS | 27 | 49 | -41 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $250.00M | $2.00B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bark & Co NPS by Ethnicity
Bark & Co's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Bark & Co NPS by Usage
Bark & Co's NPS was rated 34 points by customers who have used Bark & Co's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 34 | 2 to 5 Years | 34 |
Bark & Co Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Bark & Co users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bark & Co Customer Loyalty Score by Ethnicity
Bark & Co's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Bark & Co Customer Loyalty Score by Usage
Bark & Co's Customer Loyalty score was rated 100% by customers who have used Bark & Co's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Bark & Co Customer Loyalty vs. Competitors
Compared to its competitors, Bark & Co's Customer Loyalty score is rated right above OfferUp, and is preceded by BARK.
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Bark & Co Product Quality
3.8/5
Bark & Co has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Bark & Co Product Information
Bark & Co’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://bark.co
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Hardware and Devices
Quick Insights into Bark & Co Product Quality
Bark & Co's Product Quality score was rated highest by Caucasian customers.
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Ranked Bark & Co Product Quality the Highest
Bark & Co Product Quality Score by Ethnicity
Bark & Co's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bark & Co.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Bark & Co Product Quality Score by Usage
Bark & Co's Product Quality score was rated 3.8 stars by customers who have used Bark & Co's products/services for 2 to 5 Years.
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Bark & Co Product Quality vs. Competitors
Compared to its competitors, Bark & Co's Product Quality score is rated right above OfferUp, and is preceded by BARK.
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Bark & Co Pricing
Bark & Co ROI & Value For Money
3.7/5
Bark & Co has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Bark & Co ROI
Bark & Co's ROI score was rated highest by Caucasian customers.
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Ranked Bark & Co ROI the Highest
Bark & Co ROI Score by Ethnicity
Bark & Co's ROI score was rated 4.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bark & Co.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Bark & Co ROI Score by Usage
Bark & Co's ROI score was rated 4 stars by customers who have used Bark & Co's products/services for 2 to 5 Years.
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Bark & Co Pricing vs. Competitors
Compared to its competitors, Bark & Co's ROI score is rated right above OfferUp, and is preceded by BARK.
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Bark & Co Customer Satisfaction (CSAT)
Bark & Co Customer Satisfaction (CSAT) Score
75 / 100
Bark & Co has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bark & Co Customer Satisfaction
Bark & Co's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Bark & Co Customer Satisfaction the Highest
Bark & Co Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bark & Co's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bark & Co Customer Satisfaction Score by Usage
Bark & Co's Customer Satisfaction score was rated 67 points by customers who have used Bark & Co's products/services for 2 to 5 Years.
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Bark & Co Customer Satisfaction vs. Competitors
Compared to its competitors, Bark & Co's Customer Satisfaction score is rated right above OfferUp, and is preceded by BARK.
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Bark & Co Customer Service
3.7/5
Bark & Co has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Bark & Co's Customer Service
Address
Chinatown, New York City, NY
Website
http://bark.co
Phone Number
+44 20 7117 2656
Quick Insights into Bark & Co Customer Service
Bark & Co's Customer Service score was rated highest by Caucasian customers.
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Ranked Bark & Co Customer Service the Highest
Bark & Co Customer Service Score by Ethnicity
Bark & Co's Customer Service score was rated 4.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bark & Co.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Bark & Co Customer Service Score by Usage
Bark & Co's Customer Service score was rated 3.3 stars by customers who have used Bark & Co's products/services for 2 to 5 Years.
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Bark & Co Customer Service vs. Competitors
Compared to its competitors, Bark & Co's Customer Service score is rated right above OfferUp, and is preceded by BARK.
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Bark & Co as an Employer
2.8/5
Bark & Co has a 2.8/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Bark & Co scored a 27 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Bark & Co would recommend the brand to a friend. ENPS measures how likely Bark & Co employees would recommend working at Bark & Co to a friend.
Net Promoter Score
27
NPS Score
| 60% | Promoters |
|---|---|
| 7% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
