Bestop NPS & Customer Reviews | Comparably
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About Bestop's Brand

Bestop is the world’s largest manufacturer of soft tops and fabric accessories for Jeep vehicles. Among its major competitors, Bestop is ranked in 2nd place for NPS while Chevrolet is 1st.

Brand at a Glance

68%
Customer Loyalty
2.4/5
Product Quality
2/5
Pricing
1.5/5
Customer Service

Bestop Ranking

Bestop NPS

Bestop's Net Promoter Score (NPS) is a -67 with 14% Promoters, 5% Passives, and 81% Detractors. Net Promoter Score tracks whether Bestop's customers would recommend using the product based on a scale of -100 to 100.

Bestop Overall NPS

-67
NPS
14%Promoters
5%Passives
81%Detractors
Bestop Overall NPS

Bestop NPS Trend

-100
-50
0
50
100
Aug 2023
-55
Aug 2023-55
Sep 2023
-60
Sep 2023-60
Oct 2023
-63
Oct 2023-63
Nov 2023
-69
Nov 2023-69
Feb 2024
-71
Feb 2024-71
May 2024
-73
May 2024-73
Aug 2024
-75
Aug 2024-75
Mar 2025
-72
Mar 2025-72
Apr 2025
-72
Apr 2025-72
May 2025
-74
May 2025-74
Jul 2025
-75
Jul 2025-75
Oct 2025
-67
Oct 2025-67

How Other Brands Compare

Bestop is ranked second for NPS among its competitors. Chevrolet comes in first.

Bestop's Logo
Bestop
Chevrolet's Logo
Chevrolet
Global Ranking#-#164
NPS-67-26
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral
Valuation Updated every 24 hours for public companies-$82.79B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bestop NPS by Gender

Bestop's NPS was rated -100 by Male customers on Comparably.

Male

-100

Bestop's NPS was rated -100 by Male customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Female

N/A

Bestop's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Bestop NPS by Ethnicity

Bestop's NPS was rated -100 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
-100
Caucasian-100

Bestop NPS by Age

Bestop's NPS was rated -100 points by customers ages 51-55 and customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
0%
Passives
0%
Detractors
100%
51-550%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Bestop NPS by Usage

Bestop's NPS was rated -100 points by customers who have used Bestop's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-100
Less than 1 Year-100
Over 10 Years
-100
Over 10 Years-100

Bestop NPS vs. Competitors

Compared to its competitors, Bestop's NPS is rated right below Chevrolet.

COMPANYNPS Score
Chevrolet
-26
Bestop
-67

Bestop Customer Reviews

Out of the 4 Bestop customer reviews 0 were positive and 4 were constructive. Bestop customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Purchased a top and sunscreen. Sunscreen was damaged upon receiving it. Was able to get a replacement, but immediately knew i wanted to return it. I was declined a returned because i received a replacement sunscreen. Very poor policy in my opinion. Wasted $200.00, ill never buy from Bestop again!
What can this brand most improve?
They continue to send wrong size tops for jeeps and charge 20 percent to return the tops and customer service is the worst I've experienced in a very long time.
What can this brand most improve?
Better customer service that listens versus talking over people. Also, maybe create an owners manual for your products.
What can this brand most improve?
My entire driver side of ny best too has fallen apart. Very bad quality. I soent alot of money on this and already contacted them over a year ago. No one is contacting me back. Its very upsetting. Will never buy from again

Bestop Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of Bestop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
Bestop Customer Loyalty

Bestop Customer Loyalty Score by Gender

Bestop's Customer Loyalty score was rated 59 by Male customers on Comparably.

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Male
59%
Yes
Female
N/A
Yes

Bestop Customer Loyalty Score by Ethnicity

Bestop's Customer Loyalty score was rated 58% by Caucasian customers on Comparably.

% who answered "Yes"

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58
out of 100
Caucasian

Bestop Customer Loyalty Score by Age

Bestop's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
51-55
33%
51-5533%
66+
40%
66+40%

Bestop Customer Loyalty Score by Usage

Bestop's Customer Loyalty score was rated the highest by customers who have used Bestop's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
Over 10 Years
100%

Bestop Customer Loyalty vs. Competitors

Compared to its competitors, Bestop's Customer Loyalty score is rated right below Chevrolet.

COMPANYCustomer Loyalty Score
Chevrolet78%
Bestop68%

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Bestop Product Quality

2.4/5

Bestop has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.

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Bestop Product Information

Bestop’s product quality score is a 2.4 out of 5 as rated by its users and customers.

Website
http://www.bestop.com/
Company Size
501-1,000 Employees

Quick Insights into Bestop Product Quality

Bestop's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers who have used Bestop's products/services for Less than 1 Year.

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Ranked Bestop Product Quality the Highest

Caucasian
1.7
Male
1.7
Over 10 Years
1.6

Ranked Bestop Product Quality the Lowest

66+
1.5
Less than 1 Year
1.5

Bestop Product Quality Score by Gender

Bestop's Product Quality score was rated 1.7 by Male customers on Comparably.

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Male

1.7/5

Female

N/A

Bestop Product Quality Score by Ethnicity

Bestop's Product Quality score was rated 1.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7

Bestop Product Quality Score by Age

Bestop's Product Quality score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.

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0
1
2
3
4
5
51-55
1.5
51-551.5
66+
1.5
66+1.5

Bestop Product Quality Score by Usage

Bestop's Product Quality score was rated the highest by customers who have used Bestop's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
Over 10 Years
1.6

Bestop Product Quality vs. Competitors

Compared to its competitors, Bestop's Product Quality score is rated right below Chevrolet.

COMPANYProduct Quality Score
Chevrolet2.5/5
Bestop2.4/5

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Bestop Pricing

Bestop ROI & Value For Money

2/5

Bestop has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.

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Quick Insights into Bestop ROI

Bestop's ROI score was rated highest by customers ages 51-55, and rated lowest by customers who have used Bestop's products/services for Over 10 Years.

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Ranked Bestop ROI the Highest

51-55
1.5
Caucasian
1.5
Less than 1 Year
1.5

Ranked Bestop ROI the Lowest

66+
1.5
Over 10 Years
1.5

Bestop ROI Score by Gender

Bestop's ROI score was rated 1.5 by Male customers on Comparably.

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Male

1.5/5

Female

N/A

Bestop ROI Score by Ethnicity

Bestop's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

Bestop ROI Score by Age

Bestop's ROI score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.

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0
1
2
3
4
5
51-55
1.5
51-551.5
66+
1.5
66+1.5

Bestop ROI Score by Usage

Bestop's ROI score was rated 1.5 stars by customers who have used Bestop's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
Over 10 Years
1.5

Bestop Pricing vs. Competitors

Compared to its competitors, Bestop's ROI score is rated right below Chevrolet.

COMPANYPricing Score
Chevrolet2.3/5
Bestop2/5

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Bestop Customer Satisfaction (CSAT)

Bestop Customer Satisfaction (CSAT) Score

30 / 100

Bestop has an overall Customer Satisfaction score of 30 rated by its users and customers.

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Very Satisfied15%
Satisfied15%
Neither Satisfied nor Dissatisfied0%
Dissatisfied10%
Very Dissatisfied60%
Very Satisfied
15%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
60%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bestop Customer Satisfaction

Bestop's Customer Satisfaction score was rated highest by Male customers, and rated lowest by customers who have used Bestop's products/services for Over 10 Years.

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Ranked Bestop Customer Satisfaction the Highest

Male
9%
Caucasian
8%
51-55
0%

Ranked Bestop Customer Satisfaction the Lowest

66+
0%
Over 10 Years
0%

Bestop Customer Satisfaction Score by Gender

Bestop's Customer Satisfaction score was rated 9 by Male customers on Comparably.

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9 / 100
Male
Very Satisfied
9%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
18%
Very Dissatisfied
73%

Bestop Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bestop's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.

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8 / 100
Very Satisfied8%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied15%
Very Dissatisfied77%
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
77%

Bestop Customer Satisfaction Score by Age

Bestop's Customer Satisfaction score was rated 0 points by customers ages 51-55 and customers ages 66+ on Comparably.

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0
20
40
60
80
100
51-55 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
51-550%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
66+0%

Bestop Customer Satisfaction Score by Usage

Bestop's Customer Satisfaction score was rated 0 points by customers who have used Bestop's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.

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Less than 1 Year
0
Over 10 Years
0

Bestop Customer Satisfaction vs. Competitors

Compared to its competitors, Bestop's Customer Satisfaction score is rated right below Chevrolet.

COMPANYCustomer Satisfaction (CSAT) Score
Chevrolet34%
Bestop30%

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Bestop Customer Service

1.5/5

Bestop has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Bestop's Customer Service

Address

333 Centennial Parkway, Suite B, Louisville, CO


Website

http://www.bestop.com/


Phone Number

13034642702

Quick Insights into Bestop Customer Service

Bestop's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers who have used Bestop's products/services for Over 10 Years.

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Ranked Bestop Customer Service the Highest

51-55
1.5
Caucasian
1.5
Less than 1 Year
1.5

Ranked Bestop Customer Service the Lowest

66+
1.5
Over 10 Years
1.5

Bestop Customer Service Score by Gender

Bestop's Customer Service score was rated 1.5 by Male customers on Comparably.

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Male

1.5/5

Female

N/A

Bestop Customer Service Score by Ethnicity

Bestop's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5

Bestop Customer Service Score by Age

Bestop's Customer Service score was rated 1.5 stars by customers ages 51-55 and customers ages 66+ on Comparably.

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0
20
40
60
80
100
51-55
1.5
51-551.5
66+
1.5
66+1.5

Bestop Customer Service Score by Usage

Bestop's Customer Service score was rated 1.5 stars by customers who have used Bestop's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
Over 10 Years
1.5

Bestop Customer Service vs. Competitors

Compared to its competitors, Bestop's Customer Service score is rated right below Chevrolet.

COMPANYCustomer Service Score
Chevrolet2.4/5
Bestop1.5/5

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Bestop as an Employer

2.6/5

Bestop has a 2.6/5 stars for its overall company culture rated by their employees

  Bestop CEO
bottom
10%
CEO of Bestop

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bestop scored a -67 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Bestop would recommend the brand to a friend. ENPS measures how likely Bestop employees would recommend working at Bestop to a friend.

Net Promoter Score

-67
NPS Score
14%Promoters
5%Passive
81%Detractors

Employee Net Promoter Score

-57
eNPS Score
14%Promoters
15%Passive
71%Detractors

Global Ranking Snapshot

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5
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6
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7
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