23
NPS
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Blackmores
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About Blackmores' Brand
Producer and distributor of health products. The company is engaged in the development and marketing of vitamin, minerals, herbal and nutritional supplements. Among its major competitors, Blackmores is ranked in 1st place for NPS while GNC is 2nd, and ASX is 3rd.
Brand at a Glance
71%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Blackmores Ranking
- #1 / 3 of its competitors
Blackmores NPS
Blackmores's Net Promoter Score (NPS) is a 23 with 47% Promoters, 29% Passives, and 24% Detractors. Net Promoter Score tracks whether Blackmores's customers would recommend using the product based on a scale of -100 to 100.
Blackmores Overall NPS
| 47% | Promoters |
|---|---|
| 29% | Passives |
| 24% | Detractors |
Blackmores NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
Jun 2022 -17 | Jun 2022 | -17 |
Sep 2022 -1 | Sep 2022 | -1 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 0 | Nov 2022 | 0 |
Apr 2023 9 | Apr 2023 | 9 |
Oct 2023 16 | Oct 2023 | 16 |
Nov 2023 15 | Nov 2023 | 15 |
Feb 2024 6 | Feb 2024 | 6 |
Aug 2024 14 | Aug 2024 | 14 |
Apr 2025 18 | Apr 2025 | 18 |
Jul 2025 24 | Jul 2025 | 24 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blackmores NPS by Gender
Blackmores's NPS was rated 75 by Female customers on Comparably.
Female
75
Blackmores's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Male
N/A
Blackmores's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Blackmores NPS by Ethnicity
Blackmores's NPS was rated 33 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Blackmores NPS by Age
Blackmores's NPS was rated 60 points by customers ages 18-25 on Comparably.
Blackmores NPS by Usage
Blackmores's NPS was rated 67 points by customers who have used Blackmores's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
Blackmores NPS vs. Competitors
Compared to its competitors, Blackmores's NPS is rated right above GNC.
| COMPANY | NPS Score | |
|---|---|---|
| Blackmores | 23 |
 | GNC | -9 |
Blackmores Customer Reviews
Out of the 2 Blackmores customer reviews 2 were positive and 0 were constructive. Blackmores customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Blackmores Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Blackmores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blackmores Customer Loyalty Score by Gender
Blackmores's Customer Loyalty score was rated 55 by Female customers on Comparably.
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Female
55%
Yes
Male
N/A
Yes
Blackmores Customer Loyalty Score by Ethnicity
Blackmores's Customer Loyalty score was rated 70% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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70
out of 100
Asian or Pacific Islander
Blackmores Customer Loyalty Score by Age
Blackmores's Customer Loyalty score was rated 64% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
Blackmores Customer Loyalty Score by Usage
Blackmores's Customer Loyalty score was rated 70% by customers who have used Blackmores's products/services for Less than 1 Year.
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Blackmores Customer Loyalty vs. Competitors
Compared to its competitors, Blackmores's Customer Loyalty score is rated right above GNC.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Blackmores | 71% |
| GNC | 67% |
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Blackmores Product Quality
4/5
Blackmores has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Blackmores Product Information
Blackmores’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.blackmores.com.au
- Company Size
- 501-1,000 Employees
Quick Insights into Blackmores Product Quality
Blackmores's Product Quality score was rated highest by customers who have used Blackmores's products/services for Less than 1 Year.
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Ranked Blackmores Product Quality the Highest
Blackmores Product Quality Score by Gender
Blackmores's Product Quality score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
Blackmores Product Quality Score by Ethnicity
Blackmores's Product Quality score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blackmores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Blackmores Product Quality Score by Age
Blackmores's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Blackmores Product Quality Score by Usage
Blackmores's Product Quality score was rated 5 stars by customers who have used Blackmores's products/services for Less than 1 Year.
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Blackmores Product Quality vs. Competitors
Compared to its competitors, Blackmores's Product Quality score is rated right above GNC.
| COMPANY | Product Quality Score | |
|---|---|---|
| Blackmores | 4/5 |
| GNC | 3.4/5 |
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Blackmores Pricing
Blackmores ROI & Value For Money
3.9/5
Blackmores has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Blackmores ROI
Blackmores's ROI score was rated highest by customers who have used Blackmores's products/services for Less than 1 Year.
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Ranked Blackmores ROI the Highest
Blackmores ROI Score by Gender
Blackmores's ROI score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Blackmores ROI Score by Ethnicity
Blackmores's ROI score was rated 4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blackmores.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Blackmores ROI Score by Age
Blackmores's ROI score was rated 4.2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Blackmores ROI Score by Usage
Blackmores's ROI score was rated 4.3 stars by customers who have used Blackmores's products/services for Less than 1 Year.
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Blackmores Pricing vs. Competitors
Compared to its competitors, Blackmores's ROI score is rated right above GNC.
| COMPANY | Pricing Score | |
|---|---|---|
| Blackmores | 3.9/5 |
| GNC | 3/5 |
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Blackmores Customer Satisfaction (CSAT)
Blackmores Customer Satisfaction (CSAT) Score
89 / 100
Blackmores has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
67%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blackmores Customer Satisfaction
Blackmores's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Blackmores Customer Satisfaction the Highest
Blackmores Customer Satisfaction Score by Gender
Blackmores's Customer Satisfaction score was rated 75 by Female customers on Comparably.
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75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Blackmores Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Blackmores' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Blackmores Customer Satisfaction Score by Age
Blackmores's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
Blackmores Customer Satisfaction vs. Competitors
Compared to its competitors, Blackmores's Customer Satisfaction score is rated right above GNC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Blackmores | 89% |
| GNC | 48% |
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Blackmores Customer Service
3.8/5
Blackmores has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Blackmores's Customer Service
Address
20 Jubilee Avenue, Warriewood, 2102
Website
www.blackmores.com.au
Phone Number
7
Quick Insights into Blackmores Customer Service
Blackmores's Customer Service score was rated highest by customers ages 18-25.
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Ranked Blackmores Customer Service the Highest
Blackmores Customer Service Score by Gender
Blackmores's Customer Service score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
Blackmores Customer Service Score by Ethnicity
Blackmores's Customer Service score was rated 3.8 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blackmores.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Blackmores Customer Service Score by Age
Blackmores's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Blackmores Customer Service Score by Usage
Blackmores's Customer Service score was rated 4.1 stars by customers who have used Blackmores's products/services for Less than 1 Year.
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Blackmores Customer Service vs. Competitors
Compared to its competitors, Blackmores's Customer Service score is rated right above GNC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Blackmores | 3.8/5 |
| GNC | 3.1/5 |
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Blackmores as an Employer
3.2/5
Blackmores has a 3.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Blackmores scored a 23 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Blackmores would recommend the brand to a friend. ENPS measures how likely Blackmores employees would recommend working at Blackmores to a friend.
Net Promoter Score
23
NPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
