

To millions of Americans, Blue Cross and Blue Shield represents peace of mind when it's needed the most. That's because the Blue Cross and Blue Shield brand represents the nation's largest and most experienced health care benefit companies. 1939 was the beginning of a long tradition of health care coverage in Nebraska. Blue Cross and Blue Shield of Nebraska is a mid-size Nebraska business whose mission is to lead the way in supporting patient-focused care. We see the future of healthcare as one without confusion that adds more good years to peoples'? lives. As a Nebraska-based company, we believe it’s our responsibility to be an active member of the communities in which our customers live and work. Among its major competitors, Blue Cross Blue Shield of Nebraska is ranked in 2nd place for NPS while UnitedHealth Group is 1st, and Aetna is 3rd.
Blue Cross Blue Shield of Nebraska's Net Promoter Score (NPS) is a -25 with 33% Promoters, 9% Passives, and 58% Detractors. Net Promoter Score tracks whether Blue Cross Blue Shield of Nebraska's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 9% | Passives |
| 58% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2022 -100 | Jan 2022 | -100 |
Mar 2022 -100 | Mar 2022 | -100 |
Dec 2022 -100 | Dec 2022 | -100 |
Jan 2023 -50 | Jan 2023 | -50 |
Apr 2023 -60 | Apr 2023 | -60 |
Jan 2024 -67 | Jan 2024 | -67 |
Mar 2024 -71 | Mar 2024 | -71 |
Apr 2024 -63 | Apr 2024 | -63 |
May 2024 -30 | May 2024 | -30 |
Aug 2024 -18 | Aug 2024 | -18 |
Mar 2026 -25 | Mar 2026 | -25 |
Blue Cross Blue Shield of Nebraska is ranked second for NPS among its competitors. UnitedHealth Group and Aetna come in first and third.
![]() Blue Cross Blue Shield of Nebraska | ![]() UnitedHealth Group | ![]() Aetna | |
| Global Ranking | #- | #198 | #- |
| NPS | -25 | -14 | -68 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $344.29B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Cross Blue Shield of Nebraska's NPS was rated 34 by Female customers on Comparably.
Blue Cross Blue Shield of Nebraska's NPS was rated 34 by Female customers on Comparably.
Blue Cross Blue Shield of Nebraska's NPS is not yet rated by Male customers.
Blue Cross Blue Shield of Nebraska's NPS was rated 34 points by customers who have used Blue Cross Blue Shield of Nebraska's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Blue Cross Blue Shield of Nebraska's NPS is rated right above Aetna, and is preceded by UnitedHealth Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | UnitedHealth Group | -14 |
![]() | Blue Cross Blue Shield of Nebraska | -25 |
![]() | Aetna | -68 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Blue Cross Blue Shield of Nebraska users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Cross Blue Shield of Nebraska's Customer Loyalty score was rated 70 by Female customers on Comparably.
Blue Cross Blue Shield of Nebraska's Customer Loyalty score was rated 70% by customers who have used Blue Cross Blue Shield of Nebraska's products/services for Over 10 Years.
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Compared to its competitors, Blue Cross Blue Shield of Nebraska's Customer Loyalty score is rated right above UnitedHealth Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Blue Cross Blue Shield of Nebraska | 72% |
![]() | UnitedHealth Group | 70% |
![]() | Aetna | 62% |
Blue Cross Blue Shield of Nebraska has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Blue Cross Blue Shield of Nebraska’s product quality score is a 2.8 out of 5 as rated by its users and customers.
Blue Cross Blue Shield of Nebraska's Product Quality score was rated highest by Female customers.
Blue Cross Blue Shield of Nebraska's Product Quality score was rated 3.5 by Female customers on Comparably.
Blue Cross Blue Shield of Nebraska's Product Quality score was rated 3.5 stars by customers who have used Blue Cross Blue Shield of Nebraska's products/services for Over 10 Years.
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Compared to its competitors, Blue Cross Blue Shield of Nebraska's Product Quality score is rated right above Aetna, and is preceded by UnitedHealth Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | UnitedHealth Group | 2.9/5 |
![]() | Blue Cross Blue Shield of Nebraska | 2.8/5 |
![]() | Aetna | 1.6/5 |
Blue Cross Blue Shield of Nebraska has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Blue Cross Blue Shield of Nebraska's ROI score was rated highest by Female customers.
Blue Cross Blue Shield of Nebraska's ROI score was rated 3.5 by Female customers on Comparably.
Blue Cross Blue Shield of Nebraska's ROI score was rated 3.5 stars by customers who have used Blue Cross Blue Shield of Nebraska's products/services for Over 10 Years.
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Compared to its competitors, Blue Cross Blue Shield of Nebraska's ROI score is rated right above Aetna, and is preceded by UnitedHealth Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | UnitedHealth Group | 2.9/5 |
![]() | Blue Cross Blue Shield of Nebraska | 2.5/5 |
![]() | Aetna | 1.5/5 |
Blue Cross Blue Shield of Nebraska has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blue Cross Blue Shield of Nebraska's Customer Satisfaction score was rated highest by Female customers.
Blue Cross Blue Shield of Nebraska's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Blue Cross Blue Shield of Nebraska's Customer Satisfaction score was rated 67 points by customers who have used Blue Cross Blue Shield of Nebraska's products/services for Over 10 Years.
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Compared to its competitors, Blue Cross Blue Shield of Nebraska's Customer Satisfaction score is rated right above UnitedHealth Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Blue Cross Blue Shield of Nebraska | 50% |
![]() | UnitedHealth Group | 49% |
![]() | Aetna | 14% |
Blue Cross Blue Shield of Nebraska has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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1919 Ak-Sar-Ben Dr, Omaha, NE 68180
http://www.nebraskablue.com
4029827000
Blue Cross Blue Shield of Nebraska's Customer Service score was rated highest by Female customers.
Blue Cross Blue Shield of Nebraska's Customer Service score was rated 3.5 by Female customers on Comparably.
Blue Cross Blue Shield of Nebraska's Customer Service score was rated 3.5 stars by customers who have used Blue Cross Blue Shield of Nebraska's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Compared to its competitors, Blue Cross Blue Shield of Nebraska's Customer Service score is rated right above Aetna, and is preceded by UnitedHealth Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | UnitedHealth Group | 2.9/5 |
![]() | Blue Cross Blue Shield of Nebraska | 2.7/5 |
![]() | Aetna | 1.5/5 |
Blue Cross Blue Shield of Nebraska has a 3.5/5 stars for its overall company culture rated by their employees

In the Top 25% of Similar Sized Companies on Comparably.


Blue Cross Blue Shield of Nebraska scored a -25 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Cross Blue Shield of Nebraska would recommend the brand to a friend. ENPS measures how likely Blue Cross Blue Shield of Nebraska employees would recommend working at Blue Cross Blue Shield of Nebraska to a friend.
| 33% | Promoters |
|---|---|
| 9% | Passive |
| 58% | Detractors |
| 50% | Promoters |
|---|---|
| 6% | Passive |
| 44% | Detractors |