-30
NPS
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Blue Shield of California
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About Blue Shield of California's Brand
Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. Headquartered in Oakland, CA, we're proud to service over 4.5 million members and employ more than 7,500 people. We're an independent member of the Blue Shield Association. In 2015, we acquired Care1st Health Plan, now named Blue Shield of California Promise Health Plan, a provider-founded managed care company based in Los Angeles County, to help us fulfill our mission of providing all Californians with access to high quality, sustainably affordable care. Among its major competitors, Blue Shield of California is ranked in 3rd place for NPS while Kaiser Permanente is 1st, and Sutter Health is 2nd.Their current valuation is $86.42B
Brand at a Glance
71%
Customer Loyalty
2.7/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service
Blue Shield of California CMO
Blue Shield of California Ranking
- #3 / 3 of its competitors
Blue Shield of California NPS
Blue Shield of California's Net Promoter Score (NPS) is a -30 with 31% Promoters, 8% Passives, and 61% Detractors. Net Promoter Score tracks whether Blue Shield of California's customers would recommend using the product based on a scale of -100 to 100.
Blue Shield of California Overall NPS
| 31% | Promoters |
|---|---|
| 8% | Passives |
| 61% | Detractors |
Blue Shield of California NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -31 | Dec 2024 | -31 |
Jan 2025 -28 | Jan 2025 | -28 |
Feb 2025 -30 | Feb 2025 | -30 |
Mar 2025 -33 | Mar 2025 | -33 |
Apr 2025 -36 | Apr 2025 | -36 |
May 2025 -35 | May 2025 | -35 |
Jun 2025 -33 | Jun 2025 | -33 |
Aug 2025 -31 | Aug 2025 | -31 |
Sep 2025 -31 | Sep 2025 | -31 |
Oct 2025 -31 | Oct 2025 | -31 |
Dec 2025 -31 | Dec 2025 | -31 |
Jan 2026 -31 | Jan 2026 | -31 |
How Other Brands Compare
Blue Shield of California is ranked third for NPS among its competitors. Kaiser Permanente and Sutter Health come in first and second. Among those competitors, it is the second most valued company.
Blue Shield of California |  Kaiser Permanente |  Sutter Health | |
| Global Ranking | #- | #188 | #- |
| NPS | -30 | 1 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $86.42B | - | $60.02B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Shield of California NPS by Gender
Female customers rated Blue Shield of California's NPS 9 points higher than Male customers.
Male
-63
Blue Shield of California's NPS was rated -63 by Male customers on Comparably.
16%
Promoters
5%
Passives
79%
Detractors
Female
-54
Blue Shield of California's NPS was rated -54 by Female customers on Comparably.
17%
Promoters
12%
Passives
71%
Detractors
Blue Shield of California NPS by Ethnicity
Blue Shield of California's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -75 | Caucasian | -75 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Other -100 | Other | -100 |
Blue Shield of California NPS by Age
Blue Shield of California's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Blue Shield of California NPS by Usage
Blue Shield of California's NPS was rated the highest by customers who have used Blue Shield of California's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -75 | Less than 1 Year | -75 |
1 to 2 Years -39 | 1 to 2 Years | -39 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -40 | 5 to 10 Years | -40 |
Over 10 Years -60 | Over 10 Years | -60 |
Blue Shield of California NPS vs. Competitors
Compared to its competitors, Blue Shield of California's NPS is rated right below Sutter Health.
| COMPANY | NPS Score | |
|---|---|---|
| Kaiser Permanente | 1 |
| Sutter Health | -11 |
| Blue Shield of California | -30 |
Blue Shield of California Customer Reviews
Out of the 6 Blue Shield of California customer reviews 2 were positive and 4 were constructive. Blue Shield of California customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Blue Shield of California Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Blue Shield of California users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Blue Shield of California Customer Loyalty Score by Gender
Female customers rated Blue Shield of California's Customer Loyalty score 7% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Blue Shield of California.
Male
67%
Yes
Female
74%
Yes
Blue Shield of California Customer Loyalty Score by Ethnicity
Blue Shield of California's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Blue Shield of California.
70
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
33
out of 100
Other
Blue Shield of California Customer Loyalty Score by Age
Blue Shield of California's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Blue Shield of California.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
41-45 33% | 41-45 | 33% |
46-50 70% | 46-50 | 70% |
51-55 64% | 51-55 | 64% |
56-60 85% | 56-60 | 85% |
61-65 78% | 61-65 | 78% |
66+ 70% | 66+ | 70% |
Blue Shield of California Customer Loyalty Score by Usage
Blue Shield of California's Customer Loyalty score was rated the highest by customers who have used Blue Shield of California's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Blue Shield of California Customer Loyalty Score by Industry
Blue Shield of California's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Blue Shield of California Customer Loyalty vs. Competitors
Compared to its competitors, Blue Shield of California's Customer Loyalty score is rated right above Sutter Health, and is preceded by Kaiser Permanente.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kaiser Permanente | 81% |
| Blue Shield of California | 71% |
| Sutter Health | 70% |
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Blue Shield of California Product Quality
2.7/5
Blue Shield of California has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Blue Shield of California Product Information
Blue Shield of California’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Blue Shield of California's product the highest. Reviewers from the Arts and Entertainment industry rated Blue Shield of California the lowest at 1.7.
- Website
- https://www.blueshieldca.com
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into Blue Shield of California Product Quality
Blue Shield of California's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Blue Shield of California Product Quality the Highest
Ranked Blue Shield of California Product Quality the Lowest
Blue Shield of California Product Quality Score by Gender
Female customers rated Blue Shield of California's Product Quality score 0.2 stars higher than Male customers.
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Male
2.2/5
Female
2.4/5
Blue Shield of California Product Quality Score by Ethnicity
Blue Shield of California's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blue Shield of California.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.4 | Other | 2.4 |
Blue Shield of California Product Quality Score by Age
Blue Shield of California's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Blue Shield of California.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Blue Shield of California Product Quality Score by Usage
Blue Shield of California's Product Quality score was rated the highest by customers who have used Blue Shield of California's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Blue Shield of California Product Quality Score by Industry
Blue Shield of California's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Blue Shield of California Product Quality vs. Competitors
Compared to its competitors, Blue Shield of California's Product Quality score is rated right below Sutter Health.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kaiser Permanente | 3.3/5 |
| Sutter Health | 3/5 |
| Blue Shield of California | 2.7/5 |
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Blue Shield of California Pricing
Blue Shield of California ROI & Value For Money
2.6/5
Blue Shield of California has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Blue Shield of California's overall ROI score rated by its users and customers.
Blue Shield of California Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Blue Shield of California.
Quick Insights into Blue Shield of California ROI
Blue Shield of California's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Blue Shield of California ROI the Highest
Ranked Blue Shield of California ROI the Lowest
Blue Shield of California ROI Score by Gender
Female customers rated Blue Shield of California's ROI score 0.4 stars higher than Male customers.
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Male
1.9/5
Female
2.3/5
Blue Shield of California ROI Score by Ethnicity
Blue Shield of California's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blue Shield of California.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.1 | Other | 2.1 |
Blue Shield of California ROI Score by Age
Blue Shield of California's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Blue Shield of California.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
41-45 2 | 41-45 | 2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.6 | 51-55 | 2.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Blue Shield of California ROI Score by Usage
Blue Shield of California's ROI score was rated the highest by customers who have used Blue Shield of California's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Blue Shield of California ROI Score by Industry
Blue Shield of California's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Blue Shield of California Pricing vs. Competitors
Compared to its competitors, Blue Shield of California's ROI score is rated right below Sutter Health.
| COMPANY | Pricing Score | |
|---|---|---|
| Kaiser Permanente | 3.2/5 |
| Sutter Health | 2.8/5 |
| Blue Shield of California | 2.6/5 |
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Blue Shield of California Customer Satisfaction (CSAT)
Blue Shield of California Customer Satisfaction (CSAT) Score
38 / 100
Blue Shield of California has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
21%
Satisfied
17%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
14%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blue Shield of California Customer Satisfaction
Blue Shield of California's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Blue Shield of California Customer Satisfaction the Highest
Ranked Blue Shield of California Customer Satisfaction the Lowest
Blue Shield of California Customer Satisfaction Score by Gender
Female customers rated Blue Shield of California's Customer Satisfaction score 23 points higher than Male customers.
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24 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 23% | |
Very Dissatisfied | 53% |
47 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 6% | |
Very Dissatisfied | 35% |
Blue Shield of California Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Blue Shield of California's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
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30 / 100
Very Satisfied
17%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
53%
CSAT according to Asian or Pacific Islander
Blue Shield of California's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
Blue Shield of California's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Blue Shield of California.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
50%
Blue Shield of California Customer Satisfaction Score by Age
Blue Shield of California's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Blue Shield of California.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 26% |
Blue Shield of California Customer Satisfaction Score by Usage
Blue Shield of California's Customer Satisfaction score was rated the highest by customers who have used Blue Shield of California's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Shield of California Customer Satisfaction Score by Industry
Blue Shield of California's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Blue Shield of California Customer Satisfaction Score by Industry",
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"bars": [
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"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "max",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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}Blue Shield of California Customer Satisfaction vs. Competitors
Compared to its competitors, Blue Shield of California's Customer Satisfaction score is rated right below Kaiser Permanente.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sutter Health | 60% |
| Kaiser Permanente | 55% |
| Blue Shield of California | 38% |
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Blue Shield of California Customer Service
2.6/5
Blue Shield of California has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Blue Shield of California's Customer Service
Address
601 12th St., Oakland, CA 94607
Website
https://www.blueshieldca.com
Blue Shield of California's Social Links
Quick Insights into Blue Shield of California Customer Service
Blue Shield of California's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Blue Shield of California Customer Service the Highest
Ranked Blue Shield of California Customer Service the Lowest
Blue Shield of California Customer Service Score by Gender
Female customers rated Blue Shield of California's Customer Service score 0.7 stars higher than Male customers.
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Male
1.7/5
Female
2.4/5
Blue Shield of California Customer Service Score by Ethnicity
Blue Shield of California's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blue Shield of California.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.6 | Other | 1.6 |
Blue Shield of California Customer Service Score by Age
Blue Shield of California's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Blue Shield of California.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Blue Shield of California Customer Service Score by Usage
Blue Shield of California's Customer Service score was rated the highest by customers who have used Blue Shield of California's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Shield of California Customer Service Score by Industry
Blue Shield of California's Customer Service score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Blue Shield of California Customer Service vs. Competitors
Compared to its competitors, Blue Shield of California's Customer Service score is rated right below Sutter Health.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kaiser Permanente | 3.3/5 |
| Sutter Health | 2.9/5 |
| Blue Shield of California | 2.6/5 |
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Blue Shield of California as an Employer
3.7/5
Blue Shield of California has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
CEO of Blue Shield of California
In the Top 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Blue Shield of California scored a -30 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Shield of California would recommend the brand to a friend. ENPS measures how likely Blue Shield of California employees would recommend working at Blue Shield of California to a friend.
Net Promoter Score
-30
NPS Score
| 31% | Promoters |
|---|---|
| 8% | Passive |
| 61% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
