BoConcept NPS & Customer Reviews | Comparably
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BoConcept
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About BoConcept's Brand

BoConcept was established in 1952 and has a long heritage as a Danish furniture brand. Among its major competitors, BoConcept is ranked in 1st place for NPS while IKEA is 2nd, and Roche Bobois is 3rd.

Brand at a Glance

68%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service

BoConcept Ranking

BoConcept NPS

BoConcept's Net Promoter Score (NPS) is a 75 with 75% Promoters, 25% Passives, and 0% Detractors. Net Promoter Score tracks whether BoConcept's customers would recommend using the product based on a scale of -100 to 100.

BoConcept Overall NPS

75
NPS
75%Promoters
25%Passives
0%Detractors
BoConcept Overall NPS

BoConcept NPS Trend

-100
-50
0
50
100
Dec 2022
0
Dec 20220
Feb 2023
50
Feb 202350
Oct 2023
66
Oct 202366
Jan 2025
75
Jan 202575

How Other Brands Compare

BoConcept is ranked first for NPS among its competitors. IKEA and Roche Bobois come in second and third.

BoConcept's Logo
BoConcept
IKEA's Logo
IKEA
Roche Bobois' Logo
Roche Bobois
Global Ranking#-#242#-
NPS7522-100
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BoConcept NPS vs. Competitors

Compared to its competitors, BoConcept's NPS is rated right above IKEA.

COMPANYNPS Score
BoConcept
75
IKEA
22
Roche Bobois
-100

BoConcept Customer Reviews

What do you value most about this brand?
trendy , consistency, valuable and quality

BoConcept Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of BoConcept users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
BoConcept Customer Loyalty

BoConcept Customer Loyalty vs. Competitors

Compared to its competitors, BoConcept's Customer Loyalty score is rated right above Roche Bobois, and is preceded by IKEA.

COMPANYCustomer Loyalty Score
IKEA76%
BoConcept68%
Roche Bobois68%

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BoConcept Product Quality

4/5

BoConcept has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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BoConcept Product Information

BoConcept’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
http://www.boconcept.com/
Company Size
501-1,000 Employees

Industry

Tech
Ecommerce and Marketplaces
Hardware and Devices

BoConcept Product Quality vs. Competitors

Compared to its competitors, BoConcept's Product Quality score is rated right above IKEA.

COMPANYProduct Quality Score
BoConcept4/5
IKEA3.6/5
Roche Bobois2.2/5

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BoConcept Pricing

BoConcept ROI & Value For Money

4/5

BoConcept has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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BoConcept Pricing vs. Competitors

Compared to its competitors, BoConcept's ROI score is rated right above IKEA.

COMPANYPricing Score
BoConcept4/5
IKEA3.6/5
Roche Bobois2.3/5

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BoConcept Customer Satisfaction (CSAT)

BoConcept Customer Satisfaction (CSAT) Score

100 / 100

BoConcept has an overall Customer Satisfaction score of 100 rated by its users and customers.

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Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

BoConcept Customer Satisfaction vs. Competitors

Compared to its competitors, BoConcept's Customer Satisfaction score is rated right above IKEA.

COMPANYCustomer Satisfaction (CSAT) Score
BoConcept100%
IKEA71%
Roche Bobois33%

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BoConcept Customer Service

4/5

BoConcept has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About BoConcept's Customer Service

Address

M?¸rupvej 16,


Website

http://www.boconcept.com/

BoConcept Customer Service vs. Competitors

Compared to its competitors, BoConcept's Customer Service score is rated right above IKEA.

COMPANYCustomer Service Score
BoConcept4/5
IKEA3.5/5
Roche Bobois2.3/5

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BoConcept as an Employer

2.6/5

BoConcept has a 2.6/5 stars for its overall company culture rated by their employees

  BoConcept CEO
bottom
5%
CEO of BoConcept

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BoConcept scored a 75 for Net Promoter Score and a -83 for Employee Net Promoter Score. NPS gauges how likely a customer of BoConcept would recommend the brand to a friend. ENPS measures how likely BoConcept employees would recommend working at BoConcept to a friend.

Net Promoter Score

75
NPS Score
75%Promoters
25%Passive
0%Detractors

Employee Net Promoter Score

-83
eNPS Score
0%Promoters
17%Passive
83%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
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Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail