

BoConcept was established in 1952 and has a long heritage as a Danish furniture brand. Among its major competitors, BoConcept is ranked in 1st place for NPS while IKEA is 2nd, and Roche Bobois is 3rd.
BoConcept's Net Promoter Score (NPS) is a 75 with 75% Promoters, 25% Passives, and 0% Detractors. Net Promoter Score tracks whether BoConcept's customers would recommend using the product based on a scale of -100 to 100.
| 75% | Promoters |
|---|---|
| 25% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 0 | Dec 2022 | 0 |
Feb 2023 50 | Feb 2023 | 50 |
Oct 2023 66 | Oct 2023 | 66 |
Jan 2025 75 | Jan 2025 | 75 |
BoConcept is ranked first for NPS among its competitors. IKEA and Roche Bobois come in second and third.
![]() BoConcept | ![]() IKEA | ![]() Roche Bobois | |
| Global Ranking | #- | #242 | #- |
| NPS | 75 | 22 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, BoConcept's NPS is rated right above IKEA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | BoConcept | 75 |
![]() | IKEA | 22 |
![]() | Roche Bobois | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of BoConcept users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, BoConcept's Customer Loyalty score is rated right above Roche Bobois, and is preceded by IKEA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | IKEA | 76% |
![]() | BoConcept | 68% |
![]() | Roche Bobois | 68% |
BoConcept has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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BoConcept’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, BoConcept's Product Quality score is rated right above IKEA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | BoConcept | 4/5 |
![]() | IKEA | 3.6/5 |
![]() | Roche Bobois | 2.2/5 |
BoConcept has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, BoConcept's ROI score is rated right above IKEA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | BoConcept | 4/5 |
![]() | IKEA | 3.6/5 |
![]() | Roche Bobois | 2.3/5 |
BoConcept has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, BoConcept's Customer Satisfaction score is rated right above IKEA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | BoConcept | 100% |
![]() | IKEA | 71% |
![]() | Roche Bobois | 33% |
BoConcept has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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http://www.boconcept.com/
Compared to its competitors, BoConcept's Customer Service score is rated right above IKEA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | BoConcept | 4/5 |
![]() | IKEA | 3.5/5 |
![]() | Roche Bobois | 2.3/5 |
BoConcept has a 2.6/5 stars for its overall company culture rated by their employees

BoConcept scored a 75 for Net Promoter Score and a -83 for Employee Net Promoter Score. NPS gauges how likely a customer of BoConcept would recommend the brand to a friend. ENPS measures how likely BoConcept employees would recommend working at BoConcept to a friend.
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |
| 0% | Promoters |
|---|---|
| 17% | Passive |
| 83% | Detractors |