

Boku is a global mobile payments network providing mobile-enhanced payments in e-commerce and at physical point-of-sale. Among its major competitors, Boku Inc is ranked in 3rd place for NPS while Zong is 1st, and PayPal is 2nd.
Boku Inc's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Boku Inc's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 -100 | Nov 2023 | -100 |
May 2025 0 | May 2025 | 0 |
Boku Inc is ranked third for NPS among its competitors. Zong and PayPal come in first and second, with Net Element coming in at #4.
![]() Boku Inc | ![]() PayPal | ![]() Net Element | ![]() Zong | |
| Global Ranking | #- | #109 | #- | #- |
| NPS | 0 | 9 | - | 49 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $336.03B | $71.42M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Boku Inc's NPS is rated right above Ripple Labs, and is preceded by PayPal.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Zong | 49 |
![]() | PayPal | 9 |
![]() | Boku Inc | 0 |
![]() | Ripple Labs | N/A |
![]() | Net Element | N/A |
![]() | Worldpay | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Boku Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Boku Inc's Customer Loyalty score is rated right above PayPal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Boku Inc | 100% |
![]() | PayPal | 79% |
![]() | Zong | 72% |
![]() | Worldpay | 70% |
![]() | Ripple Labs | N/A |
![]() | Net Element | N/A |
Boku Inc has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Boku Inc’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Boku Inc's Product Quality score is rated right above Zong.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Boku Inc | 5/5 |
![]() | Zong | 3.8/5 |
![]() | PayPal | 3.5/5 |
![]() | Worldpay | 2.7/5 |
![]() | Ripple Labs | N/A |
![]() | Net Element | N/A |
Boku Inc has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Boku Inc's ROI score is rated right above Zong.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Boku Inc | 5/5 |
![]() | Zong | 3.8/5 |
![]() | PayPal | 3.4/5 |
![]() | Worldpay | 2.6/5 |
![]() | Ripple Labs | N/A |
![]() | Net Element | N/A |
Boku Inc has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Boku Inc's Customer Satisfaction score is rated right above Zong.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Boku Inc | 100% |
![]() | Zong | 88% |
![]() | PayPal | 64% |
![]() | Worldpay | 36% |
![]() | Ripple Labs | 0% |
![]() | Net Element | 0% |
Boku Inc has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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San Francisco, CA United States of America
http://www.boku.com
Compared to its competitors, Boku Inc's Customer Service score is rated right above Zong.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Boku Inc | 5/5 |
![]() | Zong | 3.4/5 |
![]() | PayPal | 3.3/5 |
![]() | Worldpay | 2.1/5 |
![]() | Ripple Labs | N/A |
![]() | Net Element | N/A |
Boku Inc has a 2.8/5 stars for its overall company culture rated by their employees

Boku Inc scored a 0 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Boku Inc would recommend the brand to a friend. ENPS measures how likely Boku Inc employees would recommend working at Boku Inc to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 20% | Promoters |
|---|---|
| 0% | Passive |
| 80% | Detractors |