-23
NPS
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Bonhams
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About Bonhams' Brand
Bonhams is an auctioneer that offers auction services to trade fine arts and antique goods. Among its major competitors, Bonhams is ranked in 3rd place for NPS while Gagosian Gallery is 1st, and Sotheby's is 2nd.
Brand at a Glance
71%
Customer Loyalty
2.2/5
Product Quality
2.1/5
Pricing
2.2/5
Customer Service
Bonhams Ranking
- #3 / 4 of its competitors
Bonhams NPS
Bonhams's Net Promoter Score (NPS) is a -23 with 37% Promoters, 3% Passives, and 60% Detractors. Net Promoter Score tracks whether Bonhams's customers would recommend using the product based on a scale of -100 to 100.
Bonhams Overall NPS
| 37% | Promoters |
|---|---|
| 3% | Passives |
| 60% | Detractors |
Bonhams NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -17 | Sep 2023 | -17 |
Oct 2023 -33 | Oct 2023 | -33 |
Nov 2023 -41 | Nov 2023 | -41 |
Dec 2023 -37 | Dec 2023 | -37 |
Feb 2024 -23 | Feb 2024 | -23 |
Jun 2024 -19 | Jun 2024 | -19 |
Jul 2024 -21 | Jul 2024 | -21 |
Aug 2024 -17 | Aug 2024 | -17 |
Dec 2024 -23 | Dec 2024 | -23 |
Jan 2025 -26 | Jan 2025 | -26 |
Sep 2025 -22 | Sep 2025 | -22 |
Oct 2025 -24 | Oct 2025 | -24 |
How Other Brands Compare
Bonhams is ranked third for NPS among its competitors. Gagosian Gallery and Sotheby's come in first and second, with FINE coming in at #4.
Bonhams |  Sotheby's |  FINE |  Gagosian Gallery | |
| Global Ranking | #- | #279 | #- | #- |
| NPS | -23 | 24 | - | 100 |
| Valuation Updated every 24 hours for public companies | - | - | $11.01B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bonhams NPS by Gender
Bonhams's NPS was rated -56 by Male customers on Comparably.
Male
-56
Bonhams's NPS was rated -56 by Male customers on Comparably.
22%
Promoters
0%
Passives
78%
Detractors
Female
N/A
Bonhams's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Bonhams NPS by Ethnicity
Bonhams's NPS was rated -42 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -42 | Caucasian | -42 |
Bonhams NPS by Age
Bonhams's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Bonhams NPS by Usage
Bonhams's NPS was rated the highest by customers who have used Bonhams's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
Over 10 Years -100 | Over 10 Years | -100 |
Bonhams NPS vs. Competitors
Compared to its competitors, Bonhams's NPS is rated right below FINE.
| COMPANY | NPS Score | |
|---|---|---|
| Gagosian Gallery | 100 |
| Sotheby's | 24 |
 | Gallery | N/A |
| FINE | N/A |
| Bonhams | -23 |
Bonhams Customer Reviews
Out of the 3 Bonhams customer reviews 1 was positive and 2 were constructive. Bonhams customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bonhams Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Bonhams users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bonhams Customer Loyalty Score by Gender
Bonhams's Customer Loyalty score was rated 80 by Male customers on Comparably.
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Male
80%
Yes
Female
N/A
Yes
Bonhams Customer Loyalty Score by Ethnicity
Bonhams's Customer Loyalty score was rated 61% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bonhams.
61
out of 100
Caucasian
Bonhams Customer Loyalty Score by Age
Bonhams's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Bonhams.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 33% | 61-65 | 33% |
66+ 78% | 66+ | 78% |
Bonhams Customer Loyalty Score by Usage
Bonhams's Customer Loyalty score was rated the highest by customers who have used Bonhams's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bonhams Customer Loyalty Score by Industry
Bonhams's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Bonhams Customer Loyalty vs. Competitors
Compared to its competitors, Bonhams's Customer Loyalty score is rated right above Gagosian Gallery, and is preceded by Sotheby's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sotheby's | 71% |
| Bonhams | 71% |
| Gagosian Gallery | 10% |
| Gallery | N/A |
| FINE | N/A |
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Bonhams Product Quality
2.2/5
Bonhams has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Bonhams Product Information
Bonhams’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Bonhams's product the highest.
- Website
- http://www.bonhams.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Marketplaces
Quick Insights into Bonhams Product Quality
Bonhams's Product Quality score was rated highest by customers who have used Bonhams's products/services for 2 to 5 Years, and rated lowest by customers who have used Bonhams's products/services for Over 10 Years.
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Ranked Bonhams Product Quality the Highest
Ranked Bonhams Product Quality the Lowest
Bonhams Product Quality Score by Gender
Bonhams's Product Quality score was rated 2 by Male customers on Comparably.
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Male
2/5
Female
N/A
Bonhams Product Quality Score by Ethnicity
Bonhams's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Bonhams Product Quality Score by Age
Bonhams's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Bonhams.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Bonhams Product Quality Score by Usage
Bonhams's Product Quality score was rated the highest by customers who have used Bonhams's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bonhams Product Quality Score by Industry
Bonhams's Product Quality score was rated 1.5 stars by both Arts and Entertainment and Banking and Financial Services industry customers.
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Bonhams Product Quality vs. Competitors
Compared to its competitors, Bonhams's Product Quality score is rated right above Gallery, and is preceded by Sotheby's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Gagosian Gallery | 4/5 |
| Sotheby's | 3.8/5 |
| Bonhams | 2.2/5 |
| Gallery | N/A |
| FINE | N/A |
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Bonhams Pricing
Bonhams ROI & Value For Money
2.1/5
Bonhams has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Bonhams Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Bonhams.
Quick Insights into Bonhams ROI
Bonhams's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Bonhams ROI the Highest
Ranked Bonhams ROI the Lowest
Bonhams ROI Score by Gender
Bonhams's ROI score was rated 2.1 by Male customers on Comparably.
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Male
2.1/5
Female
N/A
Bonhams ROI Score by Ethnicity
Bonhams's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bonhams.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Bonhams ROI Score by Age
Bonhams's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Bonhams.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.6 | 61-65 | 1.6 |
66+ 2.1 | 66+ | 2.1 |
Bonhams ROI Score by Usage
Bonhams's ROI score was rated the highest by customers who have used Bonhams's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bonhams ROI Score by Industry
Bonhams's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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Bonhams Pricing vs. Competitors
Compared to its competitors, Bonhams's ROI score is rated right above Gallery, and is preceded by Sotheby's.
| COMPANY | Pricing Score | |
|---|---|---|
| Gagosian Gallery | 4/5 |
| Sotheby's | 3.7/5 |
| Bonhams | 2.1/5 |
| Gallery | N/A |
| FINE | N/A |
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Bonhams Customer Satisfaction (CSAT)
Bonhams Customer Satisfaction (CSAT) Score
37 / 100
Bonhams has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Very Satisfied
33%
Satisfied
4%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bonhams Customer Satisfaction
Bonhams's Customer Satisfaction score was rated highest by customers who have used Bonhams's products/services for 2 to 5 Years, and rated lowest by customers who have used Bonhams's products/services for Over 10 Years.
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Ranked Bonhams Customer Satisfaction the Highest
Ranked Bonhams Customer Satisfaction the Lowest
Bonhams Customer Satisfaction Score by Gender
Bonhams's Customer Satisfaction score was rated 22 by Male customers on Comparably.
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22 / 100
MaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 22% | |
Very Dissatisfied | 45% |
Bonhams Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bonhams' Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
28%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
43%
Bonhams Customer Satisfaction Score by Age
Bonhams's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Bonhams.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 0% | |||||||||||||||
| 66+ | 25% |
Bonhams Customer Satisfaction Score by Usage
Bonhams's Customer Satisfaction score was rated the highest by customers who have used Bonhams's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bonhams Customer Satisfaction Score by Industry
Bonhams's Customer Satisfaction score was rated 0 points by both Arts and Entertainment and Banking and Financial Services industry customers.
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}Bonhams Customer Satisfaction vs. Competitors
Compared to its competitors, Bonhams's Customer Satisfaction score is rated right above Gallery, and is preceded by Sotheby's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Gagosian Gallery | 100% |
| Sotheby's | 68% |
| Bonhams | 37% |
| Gallery | 0% |
| FINE | 0% |
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Bonhams Customer Service
2.2/5
Bonhams has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Bonhams's Customer Service
Address
101 New Bond Street, London, AR W1S 1SR
Website
http://www.bonhams.com/
Phone Number
(212) 644-9108
Quick Insights into Bonhams Customer Service
Bonhams's Customer Service score was rated highest by customers who have used Bonhams's products/services for 2 to 5 Years, and rated lowest by customers who have used Bonhams's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Bonhams' Customer Service score.
Ranked Bonhams Customer Service the Highest
Ranked Bonhams Customer Service the Lowest
Bonhams Customer Service Score by Gender
Bonhams's Customer Service score was rated 1.7 by Male customers on Comparably.
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Male
1.7/5
Female
N/A
Bonhams Customer Service Score by Ethnicity
Bonhams's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bonhams.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Bonhams Customer Service Score by Age
Bonhams's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Bonhams Customer Service Score by Usage
Bonhams's Customer Service score was rated the highest by customers who have used Bonhams's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bonhams Customer Service Score by Industry
Bonhams's Customer Service score was rated 1.5 stars by both Arts and Entertainment and Banking and Financial Services industry customers.
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Bonhams Customer Service vs. Competitors
Compared to its competitors, Bonhams's Customer Service score is rated right above Gallery, and is preceded by Gagosian Gallery.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sotheby's | 4/5 |
| Gagosian Gallery | 3.5/5 |
| Bonhams | 2.2/5 |
| Gallery | N/A |
| FINE | N/A |
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Bonhams as an Employer
3.3/5
Bonhams has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Bonhams scored a -23 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Bonhams would recommend the brand to a friend. ENPS measures how likely Bonhams employees would recommend working at Bonhams to a friend.
Net Promoter Score
-23
NPS Score
| 37% | Promoters |
|---|---|
| 3% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 15% | Promoters |
|---|---|
| 47% | Passive |
| 38% | Detractors |
