-40
NPS
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BORN
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About BORN's Brand
A marketing and technology agency whose solutions combine Creative Design, Content Production and eCommerce solutions. Among its major competitors, BORN is ranked in 4th place for NPS while Jelly Belly Candy is 1st, and palmer is 2nd.Their current market cap is $6.54M
Brand at a Glance
10%
Customer Loyalty
3.2/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
BORN Ranking
- #4 / 4 of its competitors
BORN NPS
BORN's Net Promoter Score (NPS) is a -40 with 20% Promoters, 20% Passives, and 60% Detractors. Net Promoter Score tracks whether BORN's customers would recommend using the product based on a scale of -100 to 100.
BORN Overall NPS
| 20% | Promoters |
|---|---|
| 20% | Passives |
| 60% | Detractors |
BORN NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 -100 | Jun 2022 | -100 |
Nov 2022 -50 | Nov 2022 | -50 |
Feb 2023 -66 | Feb 2023 | -66 |
Dec 2023 -75 | Dec 2023 | -75 |
May 2024 -40 | May 2024 | -40 |
How Other Brands Compare
BORN is ranked #4 for NPS among its competitors. Jelly Belly Candy and palmer come in first and second, with See's Candies coming in at third. Among those competitors, it is the lowest valued company.
BORN |  See's Candies |  Jelly Belly Candy |  palmer | |
| Global Ranking | #- | #562 | #- | #- |
| NPS | -40 | 42 | 100 | 50 |
| Valuation Updated every 24 hours for public companies | $6.54M | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BORN NPS vs. Competitors
Compared to its competitors, BORN's NPS is rated right below See's Candies.
| COMPANY | NPS Score | |
|---|---|---|
| Jelly Belly Candy | 100 |
| palmer | 50 |
| See's Candies | 42 |
| BORN | -40 |
BORN Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of BORN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BORN Customer Loyalty vs. Competitors
Compared to its competitors, BORN's Customer Loyalty score is rated right below See's Candies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Jelly Belly Candy | 100% |
| palmer | 100% |
| See's Candies | 87% |
| BORN | 10% |
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BORN Product Quality
3.2/5
BORN has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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BORN Product Information
BORN’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.borngroup.com
- Company Size
- 501-1,000 Employees
Industry
AdTech
Ecommerce and Marketplaces
Enterprise
Marketplaces
Media
Mobile App
SaaS
Small Business Services
Social
Sports & Entertainment
BORN Product Quality vs. Competitors
Compared to its competitors, BORN's Product Quality score is rated right below See's Candies.
| COMPANY | Product Quality Score | |
|---|---|---|
| Jelly Belly Candy | 5/5 |
| palmer | 4.5/5 |
| See's Candies | 4.1/5 |
| BORN | 3.2/5 |
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BORN Pricing
BORN ROI & Value For Money
3.7/5
BORN has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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BORN Pricing vs. Competitors
Compared to its competitors, BORN's ROI score is rated right below See's Candies.
| COMPANY | Pricing Score | |
|---|---|---|
| Jelly Belly Candy | 5/5 |
| palmer | 4.5/5 |
| See's Candies | 3.7/5 |
| BORN | 3.7/5 |
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BORN Customer Satisfaction (CSAT)
BORN Customer Satisfaction (CSAT) Score
100 / 100
BORN has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BORN Customer Satisfaction vs. Competitors
Compared to its competitors, BORN's Customer Satisfaction score is rated right above See's Candies, and is preceded by palmer.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Jelly Belly Candy | 100% |
| palmer | 100% |
| BORN | 100% |
| See's Candies | 78% |
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BORN Customer Service
3.7/5
BORN has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About BORN's Customer Service
Address
159 West 25th Street, New York City, NY 18017
Website
http://www.borngroup.com
Phone Number
610-867-7568
BORN Customer Service vs. Competitors
Compared to its competitors, BORN's Customer Service score is rated right above palmer, and is preceded by See's Candies.
| COMPANY | Customer Service Score | |
|---|---|---|
| Jelly Belly Candy | 5/5 |
| See's Candies | 4/5 |
| BORN | 3.7/5 |
| palmer | 2.5/5 |
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BORN as an Employer
4.2/5
BORN has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
BORN scored a -40 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of BORN would recommend the brand to a friend. ENPS measures how likely BORN employees would recommend working at BORN to a friend.
Net Promoter Score
-40
NPS Score
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 54% | Promoters |
|---|---|
| 14% | Passive |
| 32% | Detractors |
