28
NPS
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Broad Institute
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About Broad Institute's Brand
Among its major competitors, Broad Institute is ranked in 1st place for NPS while Illumina is 2nd.
Brand at a Glance
60%
Customer Loyalty
3/5
Product Quality
4.2/5
Pricing
4.1/5
Customer Service
Broad Institute Ranking
- #1 / 2 of its competitors
Broad Institute NPS
Broad Institute's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether Broad Institute's customers would recommend using the product based on a scale of -100 to 100.
Broad Institute Overall NPS
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
Broad Institute NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 -100 | Aug 2021 | -100 |
Sep 2021 0 | Sep 2021 | 0 |
Mar 2022 33 | Mar 2022 | 33 |
Jun 2022 50 | Jun 2022 | 50 |
Jun 2023 40 | Jun 2023 | 40 |
Feb 2024 49 | Feb 2024 | 49 |
Mar 2025 29 | Mar 2025 | 29 |
How Other Brands Compare
Broad Institute is ranked first for NPS among its competitors. Illumina comes in second.
Broad Institute |  Illumina | |
| Global Ranking | #- | #985 |
| NPS | 28 | 26 |
| Valuation Updated every 24 hours for public companies | - | $70.95B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Broad Institute NPS vs. Competitors
Compared to its competitors, Broad Institute's NPS is rated right above Illumina.
| COMPANY | NPS Score | |
|---|---|---|
| Broad Institute | 28 |
| Illumina | 26 |
Broad Institute Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Broad Institute users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Broad Institute Customer Loyalty vs. Competitors
Compared to its competitors, Broad Institute's Customer Loyalty score is rated right below Illumina.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Illumina | 73% |
| Broad Institute | 60% |
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Broad Institute Product Quality
3/5
Broad Institute has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Broad Institute Product Information
Broad Institute’s product quality score is a 3 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Biotech and Pharmaceuticals
Broad Institute Product Quality vs. Competitors
Compared to its competitors, Broad Institute's Product Quality score is rated right below Illumina.
| COMPANY | Product Quality Score | |
|---|---|---|
| Illumina | 3.9/5 |
| Broad Institute | 3/5 |
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Broad Institute Pricing
Broad Institute ROI & Value For Money
4.2/5
Broad Institute has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Broad Institute Pricing vs. Competitors
Compared to its competitors, Broad Institute's ROI score is rated right above Illumina.
| COMPANY | Pricing Score | |
|---|---|---|
| Broad Institute | 4.2/5 |
| Illumina | 3.9/5 |
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Broad Institute Customer Satisfaction (CSAT)
Broad Institute Customer Satisfaction (CSAT) Score
80 / 100
Broad Institute has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Broad Institute Customer Satisfaction vs. Competitors
Compared to its competitors, Broad Institute's Customer Satisfaction score is rated right above Illumina.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Broad Institute | 80% |
| Illumina | 72% |
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Broad Institute Customer Service
4.1/5
Broad Institute has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Broad Institute's Customer Service
Website
http://www.broadinstitute.org/
Broad Institute Customer Service vs. Competitors
Compared to its competitors, Broad Institute's Customer Service score is rated right above Illumina.
| COMPANY | Customer Service Score | |
|---|---|---|
| Broad Institute | 4.1/5 |
| Illumina | 3.9/5 |
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Broad Institute as an Employer
4.3/5
Broad Institute has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Broad Institute scored a 28 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Broad Institute would recommend the brand to a friend. ENPS measures how likely Broad Institute employees would recommend working at Broad Institute to a friend.
Net Promoter Score
28
NPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 40% | Promoters |
|---|---|
| 28% | Passive |
| 32% | Detractors |
