-63
NPS
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Bruegger's
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About Bruegger's' Brand
Among its major competitors, Bruegger's is ranked in 3rd place for NPS while Corner Bakery Cafe is 1st, and Einstein Bros. Bagels is 2nd.
Brand at a Glance
85%
Customer Loyalty
2.8/5
Product Quality
2.4/5
Pricing
1.8/5
Customer Service
Bruegger's Ranking
- #3 / 3 of its competitors
Bruegger's NPS
Bruegger's's Net Promoter Score (NPS) is a -63 with 17% Promoters, 3% Passives, and 80% Detractors. Net Promoter Score tracks whether Bruegger's's customers would recommend using the product based on a scale of -100 to 100.
Bruegger's Overall NPS
| 17% | Promoters |
|---|---|
| 3% | Passives |
| 80% | Detractors |
Bruegger's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -43 | Nov 2022 | -43 |
Feb 2023 -48 | Feb 2023 | -48 |
Mar 2023 -52 | Mar 2023 | -52 |
Apr 2023 -55 | Apr 2023 | -55 |
Oct 2023 -51 | Oct 2023 | -51 |
Feb 2024 -53 | Feb 2024 | -53 |
May 2024 -55 | May 2024 | -55 |
Jul 2024 -56 | Jul 2024 | -56 |
Sep 2024 -58 | Sep 2024 | -58 |
Nov 2024 -62 | Nov 2024 | -62 |
May 2025 -62 | May 2025 | -62 |
Dec 2025 -64 | Dec 2025 | -64 |
How Other Brands Compare
Bruegger's is ranked third for NPS among its competitors. Corner Bakery Cafe and Einstein Bros. Bagels come in first and second.
Bruegger's |  Corner Bakery Cafe |  Einstein Bros. Bagels | |
| Global Ranking | #- | #579 | #- |
| NPS | -63 | -10 | -21 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bruegger's NPS by Gender
Female customers rated Bruegger's's NPS 22 points higher than Male customers.
Male
-100
Bruegger's's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
-78
Bruegger's's NPS was rated -78 by Female customers on Comparably.
11%
Promoters
0%
Passives
89%
Detractors
Bruegger's NPS by Ethnicity
Bruegger's's NPS was rated -78 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -78 | Caucasian | -78 |
Bruegger's NPS by Usage
Bruegger's's NPS was rated -82 points by customers who have used Bruegger's's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -82 | Over 10 Years | -82 |
Bruegger's NPS vs. Competitors
Compared to its competitors, Bruegger's's NPS is rated right below Einstein Bros. Bagels.
| COMPANY | NPS Score | |
|---|---|---|
| Corner Bakery Cafe | -10 |
| Einstein Bros. Bagels | -21 |
| Bruegger's | -63 |
Bruegger's Customer Reviews
Out of the 7 Bruegger's customer reviews 1 was positive and 6 were constructive. Bruegger's customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bruegger's Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Bruegger's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bruegger's Customer Loyalty Score by Gender
Female customers rated Bruegger's's Customer Loyalty score 16% higher than Male customers.
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Male
74%
Yes
Female
90%
Yes
Bruegger's Customer Loyalty Score by Ethnicity
Bruegger's's Customer Loyalty score was rated 90% by Caucasian customers on Comparably.
% who answered "Yes"
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90
out of 100
Caucasian
Bruegger's Customer Loyalty Score by Usage
Bruegger's's Customer Loyalty score was rated 92% by customers who have used Bruegger's's products/services for Over 10 Years.
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Bruegger's Customer Loyalty vs. Competitors
Compared to its competitors, Bruegger's's Customer Loyalty score is rated right above Corner Bakery Cafe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bruegger's | 85% |
| Corner Bakery Cafe | 73% |
| Einstein Bros. Bagels | 64% |
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Bruegger's Product Quality
2.8/5
Bruegger's has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Bruegger's Product Information
Bruegger's’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- https://www.brueggers.com/
Quick Insights into Bruegger's Product Quality
Bruegger's's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Bruegger's Product Quality the Highest
Ranked Bruegger's Product Quality the Lowest
Bruegger's Product Quality Score by Gender
Male customers rated Bruegger's's Product Quality score 1.4 stars higher than Female customers.
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Male
3.4/5
Female
2/5
Bruegger's Product Quality Score by Ethnicity
Bruegger's's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Bruegger's Product Quality Score by Usage
Bruegger's's Product Quality score was rated 2.1 stars by customers who have used Bruegger's's products/services for Over 10 Years.
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Bruegger's Product Quality vs. Competitors
Compared to its competitors, Bruegger's's Product Quality score is rated right above Corner Bakery Cafe, and is preceded by Einstein Bros. Bagels.
| COMPANY | Product Quality Score | |
|---|---|---|
| Einstein Bros. Bagels | 2.9/5 |
| Bruegger's | 2.8/5 |
| Corner Bakery Cafe | 2.6/5 |
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Bruegger's Pricing
Bruegger's ROI & Value For Money
2.4/5
Bruegger's has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Quick Insights into Bruegger's ROI
Bruegger's's ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Bruegger's ROI the Highest
Ranked Bruegger's ROI the Lowest
Bruegger's ROI Score by Gender
Male customers rated Bruegger's's ROI score 0.5 stars higher than Female customers.
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Male
2.2/5
Female
1.7/5
Bruegger's ROI Score by Ethnicity
Bruegger's's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Bruegger's ROI Score by Usage
Bruegger's's ROI score was rated 1.6 stars by customers who have used Bruegger's's products/services for Over 10 Years.
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Bruegger's Pricing vs. Competitors
Compared to its competitors, Bruegger's's ROI score is rated right below Corner Bakery Cafe.
| COMPANY | Pricing Score | |
|---|---|---|
| Einstein Bros. Bagels | 2.7/5 |
| Corner Bakery Cafe | 2.6/5 |
| Bruegger's | 2.4/5 |
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Bruegger's Customer Satisfaction (CSAT)
Bruegger's Customer Satisfaction (CSAT) Score
26 / 100
Bruegger's has an overall Customer Satisfaction score of 26 rated by its users and customers.
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Very Satisfied
23%
Satisfied
3%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
12%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bruegger's Customer Satisfaction
Bruegger's's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Bruegger's Customer Satisfaction the Highest
Ranked Bruegger's Customer Satisfaction the Lowest
Bruegger's Customer Satisfaction Score by Gender
Female customers rated Bruegger's's Customer Satisfaction score 0 points higher than Male customers.
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0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 29% | |
Very Dissatisfied | 57% |
22 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 56% |
Bruegger's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bruegger's' Customer Satisfaction (CSAT) score was rated 11% according to Caucasian users and customers.
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11 / 100
Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
56%
Bruegger's Customer Satisfaction Score by Usage
Bruegger's's Customer Satisfaction score was rated 9 points by customers who have used Bruegger's's products/services for Over 10 Years.
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Bruegger's Customer Satisfaction vs. Competitors
Compared to its competitors, Bruegger's's Customer Satisfaction score is rated right below Einstein Bros. Bagels.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Corner Bakery Cafe | 44% |
| Einstein Bros. Bagels | 39% |
| Bruegger's | 26% |
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Bruegger's Customer Service
1.8/5
Bruegger's has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About Bruegger's's Customer Service
Website
https://www.brueggers.com/
Quick Insights into Bruegger's Customer Service
Bruegger's's Customer Service score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked Bruegger's Customer Service the Highest
Ranked Bruegger's Customer Service the Lowest
Bruegger's Customer Service Score by Gender
Bruegger's's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Bruegger's Customer Service Score by Ethnicity
Bruegger's's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bruegger's.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Bruegger's Customer Service Score by Usage
Bruegger's's Customer Service score was rated 1.5 stars by customers who have used Bruegger's's products/services for Over 10 Years.
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Bruegger's Customer Service vs. Competitors
Compared to its competitors, Bruegger's's Customer Service score is rated right below Einstein Bros. Bagels.
| COMPANY | Customer Service Score | |
|---|---|---|
| Corner Bakery Cafe | 2.6/5 |
| Einstein Bros. Bagels | 2.6/5 |
| Bruegger's | 1.8/5 |
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Bruegger's as an Employer
2.9/5
Bruegger's has a 2.9/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Bruegger's scored a -63 for Net Promoter Score and a -64 for Employee Net Promoter Score. NPS gauges how likely a customer of Bruegger's would recommend the brand to a friend. ENPS measures how likely Bruegger's employees would recommend working at Bruegger's to a friend.
Net Promoter Score
-63
NPS Score
| 17% | Promoters |
|---|---|
| 3% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
-64
eNPS Score
| 12% | Promoters |
|---|---|
| 12% | Passive |
| 76% | Detractors |
