

Distributor and retailer of petroleum products. The company's petroleum products include lubricants, oils and other related products, enabling leading industrial companies and smaller businesses to get the required products. Among its major competitors, Caltex Australia is ranked in 3rd place for NPS while Toyota is 1st, and Sunoco is 2nd.
Caltex Australia's Net Promoter Score (NPS) is a -67 with 0% Promoters, 33% Passives, and 67% Detractors. Net Promoter Score tracks whether Caltex Australia's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 33% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 -100 | Aug 2020 | -100 |
Oct 2020 -50 | Oct 2020 | -50 |
Sep 2024 -66 | Sep 2024 | -66 |
Caltex Australia is ranked third for NPS among its competitors. Toyota and Sunoco come in first and second, with Repsol SA coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Caltex Australia's NPS is rated right below Sunoco.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Repsol SA | N/A |
![]() | Sunoco | -19 |
![]() | Caltex Australia | -67 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Caltex Australia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Caltex Australia's Customer Loyalty score is rated right above Sunoco, and is preceded by Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Toyota | 83% |
![]() | Caltex Australia | 83% |
![]() | Sunoco | 71% |
![]() | Repsol SA | N/A |
Caltex Australia has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Caltex Australia’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Compared to its competitors, Caltex Australia's Product Quality score is rated right above Sunoco, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Toyota | 4.1/5 |
![]() | Caltex Australia | 3.5/5 |
![]() | Sunoco | 2.9/5 |
![]() | Repsol SA | N/A |
Caltex Australia has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Compared to its competitors, Caltex Australia's ROI score is rated right above Sunoco, and is preceded by Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Caltex Australia | 3.1/5 |
![]() | Sunoco | 2.8/5 |
![]() | Repsol SA | N/A |
Caltex Australia has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Caltex Australia's Customer Satisfaction score is rated right above Toyota.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Caltex Australia | 100% |
![]() | Toyota | 82% |
![]() | Sunoco | 49% |
![]() | Repsol SA | 0% |
Caltex Australia has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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2 Market Street, Sydney, 2000
www.caltex.com.au
7
Compared to its competitors, Caltex Australia's Customer Service score is rated right above Sunoco, and is preceded by Toyota.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Caltex Australia | 3.2/5 |
![]() | Sunoco | 2.7/5 |
![]() | Repsol SA | N/A |
Caltex Australia has a 3.0/5 stars for its overall company culture rated by their employees

Caltex Australia scored a -67 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Caltex Australia would recommend the brand to a friend. ENPS measures how likely Caltex Australia employees would recommend working at Caltex Australia to a friend.
| 0% | Promoters |
|---|---|
| 33% | Passive |
| 67% | Detractors |
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |