39
NPS
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Carlsberg Group
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About Carlsberg Group's Brand
The Carlsberg Group is the fourth largest brewer in the world. The Group employs more than 45,000. Among its major competitors, Carlsberg Group is ranked in 2nd place for NPS while Heineken is 1st, and BreweryDB is 3rd.
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Carlsberg Group Ranking
- #2 / 3 of its competitors
Carlsberg Group NPS
Carlsberg Group's Net Promoter Score (NPS) is a 39 with 58% Promoters, 23% Passives, and 19% Detractors. Net Promoter Score tracks whether Carlsberg Group's customers would recommend using the product based on a scale of -100 to 100.
Carlsberg Group Overall NPS
| 58% | Promoters |
|---|---|
| 23% | Passives |
| 19% | Detractors |
Carlsberg Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 53 | Oct 2023 | 53 |
Nov 2023 54 | Nov 2023 | 54 |
Jan 2024 52 | Jan 2024 | 52 |
Feb 2024 48 | Feb 2024 | 48 |
Mar 2024 45 | Mar 2024 | 45 |
Apr 2024 39 | Apr 2024 | 39 |
May 2024 35 | May 2024 | 35 |
Aug 2024 36 | Aug 2024 | 36 |
Nov 2024 38 | Nov 2024 | 38 |
Feb 2025 36 | Feb 2025 | 36 |
Oct 2025 38 | Oct 2025 | 38 |
Dec 2025 39 | Dec 2025 | 39 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carlsberg Group NPS by Gender
Male customers rated Carlsberg Group's NPS 27 points higher than Female customers.
Male
43
Carlsberg Group's NPS was rated 43 by Male customers on Comparably.
57%
Promoters
29%
Passives
14%
Detractors
Female
16
Carlsberg Group's NPS was rated 16 by Female customers on Comparably.
33%
Promoters
50%
Passives
17%
Detractors
Carlsberg Group NPS by Ethnicity
Carlsberg Group's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Asian or Pacific Islander 16 | Asian or Pacific Islander | 16 |
Carlsberg Group NPS by Age
Carlsberg Group's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Carlsberg Group NPS by Usage
Carlsberg Group's NPS was rated the highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
Over 10 Years 75 | Over 10 Years | 75 |
Carlsberg Group NPS vs. Competitors
Compared to its competitors, Carlsberg Group's NPS is rated right below Heineken.
| COMPANY | NPS Score | |
|---|---|---|
 | Heineken | 41 |
| Carlsberg Group | 39 |
Carlsberg Group Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Carlsberg Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Carlsberg Group Customer Loyalty Score by Gender
Male customers rated Carlsberg Group's Customer Loyalty score 32% higher than Female customers.
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Male
87%
Yes
Female
55%
Yes
Carlsberg Group Customer Loyalty Score by Ethnicity
Carlsberg Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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64
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
Carlsberg Group Customer Loyalty Score by Age
Carlsberg Group's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
41-45 78% | 41-45 | 78% |
Carlsberg Group Customer Loyalty Score by Usage
Carlsberg Group's Customer Loyalty score was rated the highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carlsberg Group Customer Loyalty Score by Industry
Carlsberg Group's Customer Loyalty score was rated 100% by Beverage, Wine and Spirits industry customers.
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Carlsberg Group Customer Loyalty vs. Competitors
Compared to its competitors, Carlsberg Group's Customer Loyalty score is rated right below Heineken.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Heineken | 86% |
| Carlsberg Group | 78% |
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Carlsberg Group Product Quality
3.8/5
Carlsberg Group has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Carlsberg Group Product Information
Carlsberg Group’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated Carlsberg Group's product the highest.
- Company Size
- 10,000+ Employees
Industry
Tech
Food and Beverages
Quick Insights into Carlsberg Group Product Quality
Carlsberg Group's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 18-25.
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Ranked Carlsberg Group Product Quality the Highest
Ranked Carlsberg Group Product Quality the Lowest
Carlsberg Group Product Quality Score by Gender
Female customers rated Carlsberg Group's Product Quality score 0.4 stars higher than Male customers.
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Male
3.5/5
Female
3.9/5
Carlsberg Group Product Quality Score by Ethnicity
Carlsberg Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Carlsberg Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Carlsberg Group Product Quality Score by Age
Carlsberg Group's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
41-45 4.5 | 41-45 | 4.5 |
Carlsberg Group Product Quality Score by Usage
Carlsberg Group's Product Quality score was rated the highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carlsberg Group Product Quality Score by Industry
Carlsberg Group's Product Quality score was rated 3.8 stars by Beverage, Wine and Spirits industry customers.
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Carlsberg Group Product Quality vs. Competitors
Compared to its competitors, Carlsberg Group's Product Quality score is rated right below Heineken.
| COMPANY | Product Quality Score | |
|---|---|---|
| Heineken | 4.3/5 |
| Carlsberg Group | 3.8/5 |
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Carlsberg Group Pricing
Carlsberg Group ROI & Value For Money
3.8/5
Carlsberg Group has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Carlsberg Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry.
Quick Insights into Carlsberg Group ROI
Carlsberg Group's ROI score was rated highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and rated lowest by customers ages 18-25.
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Ranked Carlsberg Group ROI the Highest
Ranked Carlsberg Group ROI the Lowest
Carlsberg Group ROI Score by Gender
Male customers rated Carlsberg Group's ROI score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
Carlsberg Group ROI Score by Ethnicity
Carlsberg Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Carlsberg Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Carlsberg Group ROI Score by Age
Carlsberg Group's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Carlsberg Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
41-45 4.1 | 41-45 | 4.1 |
Carlsberg Group ROI Score by Usage
Carlsberg Group's ROI score was rated the highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carlsberg Group ROI Score by Industry
Carlsberg Group's ROI score was rated 4.3 stars by Beverage, Wine and Spirits industry customers.
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Carlsberg Group Pricing vs. Competitors
Compared to its competitors, Carlsberg Group's ROI score is rated right below Heineken.
| COMPANY | Pricing Score | |
|---|---|---|
| Heineken | 4/5 |
| Carlsberg Group | 3.8/5 |
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Carlsberg Group Customer Satisfaction (CSAT)
Carlsberg Group Customer Satisfaction (CSAT) Score
82 / 100
Carlsberg Group has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
53%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Carlsberg Group Customer Satisfaction
Carlsberg Group's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 18-25.
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Ranked Carlsberg Group Customer Satisfaction the Highest
Ranked Carlsberg Group Customer Satisfaction the Lowest
Carlsberg Group Customer Satisfaction Score by Gender
Female customers rated Carlsberg Group's Customer Satisfaction score 1 points higher than Male customers.
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83 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
84 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Carlsberg Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Carlsberg Group's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Carlsberg Group's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Carlsberg Group Customer Satisfaction Score by Age
Carlsberg Group's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 41-45 | 100% |
Carlsberg Group Customer Satisfaction Score by Usage
Carlsberg Group's Customer Satisfaction score was rated the highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carlsberg Group Customer Satisfaction Score by Industry
Carlsberg Group's Customer Satisfaction score was rated 100 points by Beverage, Wine and Spirits industry customers.
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}Carlsberg Group Customer Satisfaction vs. Competitors
Compared to its competitors, Carlsberg Group's Customer Satisfaction score is rated right below Heineken.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Heineken | 87% |
| Carlsberg Group | 82% |
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Carlsberg Group Customer Service
3.8/5
Carlsberg Group has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Carlsberg Group's Customer Service
Address
100 Ny Carlsberg Vej, 1799 Denmark
Website
http://www.carlsberggroup.com
Quick Insights into Carlsberg Group Customer Service
Carlsberg Group's Customer Service score was rated highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and rated lowest by customers ages 18-25.
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Ranked Carlsberg Group Customer Service the Highest
Ranked Carlsberg Group Customer Service the Lowest
Carlsberg Group Customer Service Score by Gender
Female customers rated Carlsberg Group's Customer Service score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Carlsberg Group Customer Service Score by Ethnicity
Carlsberg Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Carlsberg Group Customer Service Score by Age
Carlsberg Group's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
41-45 4.2 | 41-45 | 4.2 |
Carlsberg Group Customer Service Score by Usage
Carlsberg Group's Customer Service score was rated the highest by customers who have used Carlsberg Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carlsberg Group Customer Service Score by Industry
Carlsberg Group's Customer Service score was rated 4 stars by Beverage, Wine and Spirits industry customers.
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Carlsberg Group Customer Service vs. Competitors
Compared to its competitors, Carlsberg Group's Customer Service score is rated right below Heineken.
| COMPANY | Customer Service Score | |
|---|---|---|
| Heineken | 4.1/5 |
| Carlsberg Group | 3.8/5 |
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Carlsberg Group as an Employer
Consumer vs. Employees
Carlsberg Group scored a 39 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Carlsberg Group would recommend the brand to a friend. ENPS measures how likely Carlsberg Group employees would recommend working at Carlsberg Group to a friend.
Net Promoter Score
39
NPS Score
| 58% | Promoters |
|---|---|
| 23% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 50% | Promoters |
|---|---|
| 35% | Passive |
| 15% | Detractors |
