67
NPS
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CoverGirl
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About CoverGirl's Brand
From its easy, breezy beautiful beginnings to its present-day iconic position Among its major competitors, CoverGirl is ranked in 1st place for NPS while Neutrogena is 2nd, and Revlon is 3rd.Their current valuation is $3.29B
Brand at a Glance
75%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
CoverGirl Ranking
- #1 / 4 of its competitors
CoverGirl NPS
CoverGirl's Net Promoter Score (NPS) is a 67 with 80% Promoters, 7% Passives, and 13% Detractors. Net Promoter Score tracks whether CoverGirl's customers would recommend using the product based on a scale of -100 to 100.
CoverGirl Overall NPS
| 80% | Promoters |
|---|---|
| 7% | Passives |
| 13% | Detractors |
CoverGirl NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 100 | Jun 2020 | 100 |
Oct 2020 100 | Oct 2020 | 100 |
Sep 2021 100 | Sep 2021 | 100 |
Dec 2021 50 | Dec 2021 | 50 |
Jan 2022 60 | Jan 2022 | 60 |
Mar 2022 33 | Mar 2022 | 33 |
Jun 2022 43 | Jun 2022 | 43 |
Apr 2023 50 | Apr 2023 | 50 |
Jun 2023 60 | Jun 2023 | 60 |
Sep 2023 67 | Sep 2023 | 67 |
Jan 2024 71 | Jan 2024 | 71 |
Dec 2024 67 | Dec 2024 | 67 |
How Other Brands Compare
CoverGirl is ranked first for NPS among its competitors. Neutrogena and Revlon come in second and third, with NUDESTIX coming in at #4. Among those competitors, it is the second most valued company behind Neutrogena.
CoverGirl |  Revlon |  Neutrogena |  NUDESTIX | |
| Global Ranking | #- | #427 | #- | #- |
| NPS | 67 | 18 | 38 | 0 |
| Valuation Updated every 24 hours for public companies | $3.29B | $652.33M | $428.68B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CoverGirl NPS by Gender
CoverGirl's NPS was rated 34 by Female customers on Comparably.
Female
34
CoverGirl's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Male
N/A
CoverGirl's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
CoverGirl NPS by Ethnicity
CoverGirl's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
CoverGirl NPS by Usage
CoverGirl's NPS was rated 100 points by customers who have used CoverGirl's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 100 | Over 10 Years | 100 |
CoverGirl NPS vs. Competitors
Compared to its competitors, CoverGirl's NPS is rated right above Neutrogena.
| COMPANY | NPS Score | |
|---|---|---|
| CoverGirl | 67 |
| Neutrogena | 38 |
| Revlon | 18 |
| NUDESTIX | 0 |
CoverGirl Customer Reviews
Out of the 2 CoverGirl customer reviews 2 were positive and 0 were constructive. CoverGirl customer reviews reflect that all customers have a favorable experience using the products/services of the company.
CoverGirl Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of CoverGirl users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CoverGirl Customer Loyalty Score by Gender
CoverGirl's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
CoverGirl Customer Loyalty Score by Ethnicity
CoverGirl's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CoverGirl.
78
out of 100
Caucasian
CoverGirl Customer Loyalty Score by Usage
CoverGirl's Customer Loyalty score was rated 70% by customers who have used CoverGirl's products/services for Over 10 Years.
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CoverGirl Customer Loyalty vs. Competitors
Compared to its competitors, CoverGirl's Customer Loyalty score is rated right above Revlon, and is preceded by Neutrogena.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Neutrogena | 85% |
| CoverGirl | 75% |
| Revlon | 67% |
| NUDESTIX | N/A |
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CoverGirl Product Quality
4.4/5
CoverGirl has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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CoverGirl Product Information
CoverGirl’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Website
- https://www.covergirl.com
- Company Size
- 10,000+ Employees
Industry
Consumer Services
Hardware and Devices
Quick Insights into CoverGirl Product Quality
CoverGirl's Product Quality score was rated highest by Caucasian customers.
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Ranked CoverGirl Product Quality the Highest
CoverGirl Product Quality Score by Gender
CoverGirl's Product Quality score was rated 4.6 by Female customers on Comparably.
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Female
4.6/5
Male
N/A
CoverGirl Product Quality Score by Ethnicity
CoverGirl's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CoverGirl.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
CoverGirl Product Quality Score by Usage
CoverGirl's Product Quality score was rated 4.6 stars by customers who have used CoverGirl's products/services for Over 10 Years.
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CoverGirl Product Quality vs. Competitors
Compared to its competitors, CoverGirl's Product Quality score is rated right above Revlon.
| COMPANY | Product Quality Score | |
|---|---|---|
| CoverGirl | 4.4/5 |
| Revlon | 3.9/5 |
| Neutrogena | 3.9/5 |
| NUDESTIX | N/A |
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CoverGirl Pricing
CoverGirl ROI & Value For Money
4.2/5
CoverGirl has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Quick Insights into CoverGirl ROI
CoverGirl's ROI score was rated highest by customers who have used CoverGirl's products/services for Over 10 Years.
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Ranked CoverGirl ROI the Highest
CoverGirl ROI Score by Gender
CoverGirl's ROI score was rated 4.7 by Female customers on Comparably.
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Female
4.7/5
Male
N/A
CoverGirl ROI Score by Ethnicity
CoverGirl's ROI score was rated 4.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
CoverGirl ROI Score by Usage
CoverGirl's ROI score was rated 5 stars by customers who have used CoverGirl's products/services for Over 10 Years.
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CoverGirl Pricing vs. Competitors
Compared to its competitors, CoverGirl's ROI score is rated right above Revlon.
| COMPANY | Pricing Score | |
|---|---|---|
| CoverGirl | 4.2/5 |
| Revlon | 3.9/5 |
| Neutrogena | 3.6/5 |
| NUDESTIX | N/A |
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CoverGirl Customer Satisfaction (CSAT)
CoverGirl Customer Satisfaction (CSAT) Score
90 / 100
CoverGirl has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CoverGirl Customer Satisfaction
CoverGirl's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked CoverGirl Customer Satisfaction the Highest
CoverGirl Customer Satisfaction Score by Gender
CoverGirl's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
CoverGirl Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CoverGirl's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CoverGirl Customer Satisfaction vs. Competitors
Compared to its competitors, CoverGirl's Customer Satisfaction score is rated right above Revlon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| CoverGirl | 90% |
| Revlon | 80% |
| Neutrogena | 73% |
| NUDESTIX | 0% |
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CoverGirl Customer Service
4.2/5
CoverGirl has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About CoverGirl's Customer Service
Address
Hunt Valley, MD United States of America
Website
https://www.covergirl.com
Quick Insights into CoverGirl Customer Service
CoverGirl's Customer Service score was rated highest by customers who have used CoverGirl's products/services for Over 10 Years.
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Ranked CoverGirl Customer Service the Highest
CoverGirl Customer Service Score by Gender
CoverGirl's Customer Service score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
CoverGirl Customer Service Score by Ethnicity
CoverGirl's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CoverGirl.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
CoverGirl Customer Service Score by Usage
CoverGirl's Customer Service score was rated 4.6 stars by customers who have used CoverGirl's products/services for Over 10 Years.
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CoverGirl Customer Service vs. Competitors
Compared to its competitors, CoverGirl's Customer Service score is rated right above Revlon.
| COMPANY | Customer Service Score | |
|---|---|---|
| CoverGirl | 4.2/5 |
| Revlon | 3.9/5 |
| Neutrogena | 3.3/5 |
| NUDESTIX | N/A |
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CoverGirl as an Employer
Consumer vs. Employees
CoverGirl scored a 67 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of CoverGirl would recommend the brand to a friend. ENPS measures how likely CoverGirl employees would recommend working at CoverGirl to a friend.
Net Promoter Score
67
NPS Score
| 80% | Promoters |
|---|---|
| 7% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
