

Cross Country is a pioneering and innovative provider of market-leading workforce solutions and healthcare staffing services.

As Chief Marketing Officer, Kip is responsible for developing and executing the marketing and communications strategies for Cross Country Healthcare and its family of brands. He brings more than 20 years of experience in marketing and communications and has received national recognition as one of “4 under 40” Emerging Leaders by the American Marketing Association, a “Rising Star” by PR Week and an “Ace Communicator” by Ragan and PR Daily. Kip serves as an instrumental leader in driving business performance through impactful and innovative integrated marketing initiatives. Prior to joining Cross Country Healthcare, Kip held leadership positions at Randstad USA, Aflac and Spherion Corporation and received a B.S.C. from the University of Miami.
Cross Country Healthcare's Net Promoter Score (NPS) is a 11 with 49% Promoters, 13% Passives, and 38% Detractors. Net Promoter Score tracks whether Cross Country Healthcare's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 13% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Jan 2022 -50 | Jan 2022 | -50 |
Feb 2022 0 | Feb 2022 | 0 |
Sep 2023 0 | Sep 2023 | 0 |
Apr 2024 29 | Apr 2024 | 29 |
Oct 2025 13 | Oct 2025 | 13 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cross Country Healthcare's NPS was rated 34 by Female customers on Comparably.
Cross Country Healthcare's NPS was rated 34 by Female customers on Comparably.
Cross Country Healthcare's NPS is not yet rated by Male customers.
Cross Country Healthcare's NPS was rated 34 points by customers ages 56-60 on Comparably.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Cross Country Healthcare users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cross Country Healthcare's Customer Loyalty score was rated 70 by Female customers on Comparably.
Cross Country Healthcare's Customer Loyalty score was rated 70% by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
Cross Country Healthcare has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Cross Country Healthcare’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Cross Country Healthcare's Product Quality score was rated highest by customers ages 56-60.
Cross Country Healthcare's Product Quality score was rated 3.5 by Female customers on Comparably.
Cross Country Healthcare's Product Quality score was rated 3.5 stars by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
Cross Country Healthcare has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Cross Country Healthcare's ROI score was rated highest by customers ages 56-60.
Cross Country Healthcare's ROI score was rated 3.5 by Female customers on Comparably.
Cross Country Healthcare's ROI score was rated 3.5 stars by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
Cross Country Healthcare has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cross Country Healthcare's Customer Satisfaction score was rated highest by customers ages 56-60.
Cross Country Healthcare's Customer Satisfaction score was rated 67 by Female customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Cross Country Healthcare's Customer Satisfaction score was rated 67 points by customers ages 56-60 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 67% |
Cross Country Healthcare has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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5201 Congress Ave, Boca Raton, FL 33487
http://www.crosscountry.com
561-998-2232
Cross Country Healthcare's Customer Service score was rated highest by customers ages 56-60.
Cross Country Healthcare's Customer Service score was rated 3.5 by Female customers on Comparably.
Cross Country Healthcare's Customer Service score was rated 3.5 stars by customers ages 56-60 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
Cross Country Healthcare has a 4.6/5 stars for its overall company culture rated by their employees






Cross Country Healthcare scored a 11 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Cross Country Healthcare would recommend the brand to a friend. ENPS measures how likely Cross Country Healthcare employees would recommend working at Cross Country Healthcare to a friend.
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
| 53% | Promoters |
|---|---|
| 23% | Passive |
| 24% | Detractors |