-5
NPS
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Cub Foods
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About Cub Foods' Brand
Cub Foods has been bringing more to your table by providing the best grocery value to our customers. Among its major competitors, Cub Foods is ranked in 2nd place for NPS while Walmart is 1st.
Brand at a Glance
75%
Customer Loyalty
3.4/5
Product Quality
3/5
Pricing
3.2/5
Customer Service
Cub Foods Ranking
- #2 / 2 of its competitors
Cub Foods NPS
Cub Foods's Net Promoter Score (NPS) is a -5 with 39% Promoters, 17% Passives, and 44% Detractors. Net Promoter Score tracks whether Cub Foods's customers would recommend using the product based on a scale of -100 to 100.
Cub Foods Overall NPS
| 39% | Promoters |
|---|---|
| 17% | Passives |
| 44% | Detractors |
Cub Foods NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 13 | Oct 2023 | 13 |
Nov 2023 9 | Nov 2023 | 9 |
Jan 2024 10 | Jan 2024 | 10 |
Apr 2024 5 | Apr 2024 | 5 |
Jul 2024 3 | Jul 2024 | 3 |
Aug 2024 6 | Aug 2024 | 6 |
Oct 2024 2 | Oct 2024 | 2 |
Feb 2025 1 | Feb 2025 | 1 |
Mar 2025 0 | Mar 2025 | 0 |
Apr 2025 -2 | Apr 2025 | -2 |
Nov 2025 -4 | Nov 2025 | -4 |
Jan 2026 -7 | Jan 2026 | -7 |
How Other Brands Compare
Cub Foods is ranked second for NPS among its competitors. Walmart comes in first.
Cub Foods |  Walmart | |
| Global Ranking | #- | #104 |
| NPS | -5 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $382.64B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cub Foods NPS by Gender
Female customers rated Cub Foods's NPS 37 points higher than Male customers.
Male
0
Cub Foods's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
37
Cub Foods's NPS was rated 37 by Female customers on Comparably.
64%
Promoters
9%
Passives
27%
Detractors
Cub Foods NPS by Ethnicity
Cub Foods's NPS was rated 7 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Cub Foods NPS by Usage
Cub Foods's NPS was rated 18 points by customers who have used Cub Foods's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 18 | Over 10 Years | 18 |
Cub Foods Customer Reviews
Out of the 5 Cub Foods customer reviews 4 were positive and 1 was constructive. Cub Foods customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cub Foods Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Cub Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cub Foods Customer Loyalty Score by Gender
Female customers rated Cub Foods's Customer Loyalty score 29% higher than Male customers.
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Male
55%
Yes
Female
84%
Yes
Cub Foods Customer Loyalty Score by Ethnicity
Cub Foods's Customer Loyalty score was rated 74% by Caucasian customers on Comparably.
% who answered "Yes"
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74
out of 100
Caucasian
Cub Foods Customer Loyalty Score by Usage
Cub Foods's Customer Loyalty score was rated 79% by customers who have used Cub Foods's products/services for Over 10 Years.
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Cub Foods Customer Loyalty vs. Competitors
Compared to its competitors, Cub Foods's Customer Loyalty score is rated right below Walmart.
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Cub Foods Product Quality
3.4/5
Cub Foods has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Cub Foods Product Information
Cub Foods’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.cub.com
- Company Size
- 51-200 Employees
Industry
Tech
Food & Beverages
Quick Insights into Cub Foods Product Quality
Cub Foods's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Cub Foods Product Quality the Highest
Ranked Cub Foods Product Quality the Lowest
Cub Foods Product Quality Score by Gender
Female customers rated Cub Foods's Product Quality score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
Cub Foods Product Quality Score by Ethnicity
Cub Foods's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cub Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Cub Foods Product Quality Score by Usage
Cub Foods's Product Quality score was rated 3.3 stars by customers who have used Cub Foods's products/services for Over 10 Years.
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Cub Foods Product Quality vs. Competitors
Compared to its competitors, Cub Foods's Product Quality score is rated right below Walmart.
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VS
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Cub Foods Pricing
Cub Foods ROI & Value For Money
3/5
Cub Foods has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into Cub Foods ROI
Cub Foods's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Cub Foods ROI the Highest
Ranked Cub Foods ROI the Lowest
Cub Foods ROI Score by Gender
Female customers rated Cub Foods's ROI score 1.2 stars higher than Male customers.
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Male
2.5/5
Female
3.7/5
Cub Foods ROI Score by Ethnicity
Cub Foods's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cub Foods.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Cub Foods ROI Score by Usage
Cub Foods's ROI score was rated 3.1 stars by customers who have used Cub Foods's products/services for Over 10 Years.
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Cub Foods Pricing vs. Competitors
Compared to its competitors, Cub Foods's ROI score is rated right below Walmart.
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Cub Foods Customer Satisfaction (CSAT)
Cub Foods Customer Satisfaction (CSAT) Score
63 / 100
Cub Foods has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cub Foods Customer Satisfaction
Cub Foods's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Cub Foods Customer Satisfaction the Highest
Ranked Cub Foods Customer Satisfaction the Lowest
Cub Foods Customer Satisfaction Score by Gender
Female customers rated Cub Foods's Customer Satisfaction score 10 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 37% |
73 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 27% |
Cub Foods Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cub Foods' Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
43%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
36%
Cub Foods Customer Satisfaction Score by Usage
Cub Foods's Customer Satisfaction score was rated 69 points by customers who have used Cub Foods's products/services for Over 10 Years.
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Cub Foods Customer Satisfaction vs. Competitors
Compared to its competitors, Cub Foods's Customer Satisfaction score is rated right below Walmart.
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Cub Foods Customer Service
3.2/5
Cub Foods has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Cub Foods's Customer Service
Address
Stillwater, MN
Website
https://www.cub.com
Quick Insights into Cub Foods Customer Service
Cub Foods's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Cub Foods Customer Service the Highest
Ranked Cub Foods Customer Service the Lowest
Cub Foods Customer Service Score by Gender
Female customers rated Cub Foods's Customer Service score 0.5 stars higher than Male customers.
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Male
3.1/5
Female
3.6/5
Cub Foods Customer Service Score by Ethnicity
Cub Foods's Customer Service score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cub Foods.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Cub Foods Customer Service Score by Usage
Cub Foods's Customer Service score was rated 3.3 stars by customers who have used Cub Foods's products/services for Over 10 Years.
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Cub Foods Customer Service vs. Competitors
Compared to its competitors, Cub Foods's Customer Service score is rated right below Walmart.
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Cub Foods as an Employer
Consumer vs. Employees
Cub Foods scored a -5 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of Cub Foods would recommend the brand to a friend. ENPS measures how likely Cub Foods employees would recommend working at Cub Foods to a friend.
Net Promoter Score
-5
NPS Score
| 39% | Promoters |
|---|---|
| 17% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-55
eNPS Score
| 14% | Promoters |
|---|---|
| 17% | Passive |
| 69% | Detractors |
