

Cynosure is a leading developer and manufacturer of a broad array of light-based aesthetic and medical treatment systems. Among its major competitors, Cynosure is ranked in 1st place for NPS while Smith & Nephew is 2nd, and ZELTIQ Aesthetics is 3rd.
Cynosure's Net Promoter Score (NPS) is a 35 with 64% Promoters, 7% Passives, and 29% Detractors. Net Promoter Score tracks whether Cynosure's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 7% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2020 100 | Dec 2020 | 100 |
Jul 2021 100 | Jul 2021 | 100 |
Jan 2022 33 | Jan 2022 | 33 |
Mar 2022 50 | Mar 2022 | 50 |
May 2022 60 | May 2022 | 60 |
Jun 2022 33 | Jun 2022 | 33 |
Aug 2022 50 | Aug 2022 | 50 |
Oct 2022 33 | Oct 2022 | 33 |
Nov 2022 30 | Nov 2022 | 30 |
Jan 2023 36 | Jan 2023 | 36 |
Jan 2024 25 | Jan 2024 | 25 |
Apr 2024 36 | Apr 2024 | 36 |
Cynosure is ranked first for NPS among its competitors. Smith & Nephew and ZELTIQ Aesthetics come in second and third, with Cytrellis Biosystems coming in at #4.
![]() Cynosure | ![]() Smith & Nephew | ![]() Cytrellis Biosystems | ![]() ZELTIQ Aesthetics | |
| Global Ranking | #- | #925 | #- | #- |
| NPS | 35 | 31 | - | -50 |
| Valuation Updated every 24 hours for public companies | - | $18.08B | $100.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cynosure's NPS was rated 0 by Male customers on Comparably.
Cynosure's NPS was rated by Male customers on Comparably.
Cynosure's NPS is not yet rated by Female customers.
Compared to its competitors, Cynosure's NPS is rated right above Smith & Nephew.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Cynosure | 35 |
![]() | Smith & Nephew | 31 |
![]() | ZELTIQ Aesthetics | -50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Cynosure users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cynosure's Customer Loyalty score was rated 78 by Male customers on Comparably.
Cynosure's Customer Loyalty score was rated 100% by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Cynosure's Customer Loyalty score is rated right above Smith & Nephew, and is preceded by ZELTIQ Aesthetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ZELTIQ Aesthetics | 100% |
![]() | Cynosure | 83% |
![]() | Smith & Nephew | 74% |
Cynosure has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Cynosure’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Cynosure's product the highest.
Cynosure's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry.
Cynosure's Product Quality score was rated 3.5 by Male customers on Comparably.
Cynosure's Product Quality score was rated 4.1 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Cynosure's Product Quality score is rated right above ZELTIQ Aesthetics.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Cynosure | 4/5 |
![]() | ZELTIQ Aesthetics | 4/5 |
![]() | Smith & Nephew | 3.9/5 |
Cynosure has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.
Cynosure's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry.
Cynosure's ROI score was rated 3.5 by Male customers on Comparably.
Cynosure's ROI score was rated 4.1 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Cynosure's ROI score is rated right above Smith & Nephew, and is preceded by ZELTIQ Aesthetics.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ZELTIQ Aesthetics | 4/5 |
![]() | Cynosure | 3.9/5 |
![]() | Smith & Nephew | 3.8/5 |
Cynosure has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cynosure's Customer Satisfaction score was rated highest by Male customers.
Cynosure's Customer Satisfaction score was rated 34 by Male customers on Comparably.
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Cynosure's Customer Satisfaction score was rated 33 points by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Cynosure's Customer Satisfaction score is rated right below Smith & Nephew.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | ZELTIQ Aesthetics | 100% |
![]() | Smith & Nephew | 79% |
![]() | Cynosure | 66% |
Cynosure has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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5 Carlisle Road, Westford, MA
http://www.cynosure.com
9782566556
Cynosure's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry.
Cynosure's Customer Service score was rated 3.2 by Male customers on Comparably.
Cynosure's Customer Service score was rated 3.9 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Cynosure's Customer Service score is rated right above ZELTIQ Aesthetics, and is preceded by Smith & Nephew.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Smith & Nephew | 3.9/5 |
![]() | Cynosure | 3.6/5 |
![]() | ZELTIQ Aesthetics | 3/5 |
Cynosure has a 3.5/5 stars for its overall company culture rated by their employees

Cynosure scored a 35 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Cynosure would recommend the brand to a friend. ENPS measures how likely Cynosure employees would recommend working at Cynosure to a friend.
| 64% | Promoters |
|---|---|
| 7% | Passive |
| 29% | Detractors |
| 14% | Promoters |
|---|---|
| 29% | Passive |
| 57% | Detractors |