Cynosure NPS & Customer Reviews | Comparably
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Cynosure
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About Cynosure's Brand

Cynosure is a leading developer and manufacturer of a broad array of light-based aesthetic and medical treatment systems. Among its major competitors, Cynosure is ranked in 1st place for NPS while Smith & Nephew is 2nd, and ZELTIQ Aesthetics is 3rd.

Brand at a Glance

83%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.6/5
Customer Service

Cynosure Ranking

Cynosure NPS

Cynosure's Net Promoter Score (NPS) is a 35 with 64% Promoters, 7% Passives, and 29% Detractors. Net Promoter Score tracks whether Cynosure's customers would recommend using the product based on a scale of -100 to 100.

Cynosure Overall NPS

35
NPS
64%Promoters
7%Passives
29%Detractors
Cynosure Overall NPS

Cynosure NPS Trend

-100
-50
0
50
100
Dec 2020
100
Dec 2020100
Jul 2021
100
Jul 2021100
Jan 2022
33
Jan 202233
Mar 2022
50
Mar 202250
May 2022
60
May 202260
Jun 2022
33
Jun 202233
Aug 2022
50
Aug 202250
Oct 2022
33
Oct 202233
Nov 2022
30
Nov 202230
Jan 2023
36
Jan 202336
Jan 2024
25
Jan 202425
Apr 2024
36
Apr 202436

How Other Brands Compare

Cynosure is ranked first for NPS among its competitors. Smith & Nephew and ZELTIQ Aesthetics come in second and third, with Cytrellis Biosystems coming in at #4.

Cynosure's Logo
Cynosure
Smith & Nephew's Logo
Smith & Nephew
Cytrellis Biosystems' Logo
Cytrellis Biosystems
ZELTIQ Aesthetics' Logo
ZELTIQ Aesthetics
Global Ranking#-#925#-#-
NPS3531--50
Valuation Updated every 24 hours for public companies-$18.08B$100.00M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cynosure NPS by Gender

Cynosure's NPS was rated 0 by Male customers on Comparably.

Male

0

Cynosure's NPS was rated by Male customers on Comparably.

50%
Promoters
0%
Passives
50%
Detractors

Female

N/A

Cynosure's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Cynosure NPS vs. Competitors

Compared to its competitors, Cynosure's NPS is rated right above Smith & Nephew.

Cynosure Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Cynosure users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Cynosure Customer Loyalty

Cynosure Customer Loyalty Score by Gender

Cynosure's Customer Loyalty score was rated 78 by Male customers on Comparably.

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Male
78%
Yes
Female
N/A
Yes

Cynosure Customer Loyalty Score by Industry

Cynosure's Customer Loyalty score was rated 100% by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
100%

Cynosure Customer Loyalty vs. Competitors

Compared to its competitors, Cynosure's Customer Loyalty score is rated right above Smith & Nephew, and is preceded by ZELTIQ Aesthetics.

COMPANYCustomer Loyalty Score
ZELTIQ Aesthetics100%
Cynosure83%
Smith & Nephew74%

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Cynosure Product Quality

4/5

Cynosure has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Cynosure Product Information

Cynosure’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Cynosure's product the highest.

Website
http://www.cynosure.com
Company Size
501-1,000 Employees

Industry

Biotech and Pharmaceuticals
Healthcare

Quick Insights into Cynosure Product Quality

Cynosure's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Cynosure Product Quality the Highest

Healthcare, Hospitals and Medicine
4.1
Male
3.5

Cynosure Product Quality Score by Gender

Cynosure's Product Quality score was rated 3.5 by Male customers on Comparably.

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Male

3.5/5

Female

N/A

Cynosure Product Quality Score by Industry

Cynosure's Product Quality score was rated 4.1 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
4.1

Cynosure Product Quality vs. Competitors

Compared to its competitors, Cynosure's Product Quality score is rated right above ZELTIQ Aesthetics.

COMPANYProduct Quality Score
Cynosure4/5
ZELTIQ Aesthetics4/5
Smith & Nephew3.9/5

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Cynosure Pricing

Cynosure ROI & Value For Money

3.9/5

Cynosure has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Cynosure Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.

Quick Insights into Cynosure ROI

Cynosure's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Cynosure ROI the Highest

Healthcare, Hospitals and Medicine
4.1
Male
3.5

Cynosure ROI Score by Gender

Cynosure's ROI score was rated 3.5 by Male customers on Comparably.

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Male

3.5/5

Female

N/A

Cynosure ROI Score by Industry

Cynosure's ROI score was rated 4.1 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
4.1

Cynosure Pricing vs. Competitors

Compared to its competitors, Cynosure's ROI score is rated right above Smith & Nephew, and is preceded by ZELTIQ Aesthetics.

COMPANYPricing Score
ZELTIQ Aesthetics4/5
Cynosure3.9/5
Smith & Nephew3.8/5

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Cynosure Customer Satisfaction (CSAT)

Cynosure Customer Satisfaction (CSAT) Score

66 / 100

Cynosure has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied58%
Satisfied8%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied18%
Very Satisfied
58%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cynosure Customer Satisfaction

Cynosure's Customer Satisfaction score was rated highest by Male customers.

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Ranked Cynosure Customer Satisfaction the Highest

Male
34%
Healthcare, Hospitals and Medicine
33%

Cynosure Customer Satisfaction Score by Gender

Cynosure's Customer Satisfaction score was rated 34 by Male customers on Comparably.

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34 / 100
Male
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%

Cynosure Customer Satisfaction Score by Industry

Cynosure's Customer Satisfaction score was rated 33 points by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
33

Cynosure Customer Satisfaction vs. Competitors

Compared to its competitors, Cynosure's Customer Satisfaction score is rated right below Smith & Nephew.

COMPANYCustomer Satisfaction (CSAT) Score
ZELTIQ Aesthetics100%
Smith & Nephew79%
Cynosure66%

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Cynosure Customer Service

3.6/5

Cynosure has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Cynosure's Customer Service

Address

5 Carlisle Road, Westford, MA


Website

http://www.cynosure.com


Phone Number

9782566556

Quick Insights into Cynosure Customer Service

Cynosure's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Cynosure Customer Service the Highest

Healthcare, Hospitals and Medicine
3.9
Male
3.2

Cynosure Customer Service Score by Gender

Cynosure's Customer Service score was rated 3.2 by Male customers on Comparably.

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Male

3.2/5

Female

N/A

Cynosure Customer Service Score by Industry

Cynosure's Customer Service score was rated 3.9 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine
3.9

Cynosure Customer Service vs. Competitors

Compared to its competitors, Cynosure's Customer Service score is rated right above ZELTIQ Aesthetics, and is preceded by Smith & Nephew.

COMPANYCustomer Service Score
Smith & Nephew3.9/5
Cynosure3.6/5
ZELTIQ Aesthetics3/5

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Cynosure as an Employer

3.5/5

Cynosure has a 3.5/5 stars for its overall company culture rated by their employees

  Cynosure CEO
bottom
45%
CEO of Cynosure

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cynosure scored a 35 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Cynosure would recommend the brand to a friend. ENPS measures how likely Cynosure employees would recommend working at Cynosure to a friend.

Net Promoter Score

35
NPS Score
64%Promoters
7%Passive
29%Detractors

Employee Net Promoter Score

-43
eNPS Score
14%Promoters
29%Passive
57%Detractors

Global Ranking Snapshot

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6
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7
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