

DFS Group Limited, a retailer of luxury branded merchandise. Among its major competitors, DFS Group Limited is ranked in 1st place for NPS while LVMH is 2nd.
DFS Group Limited's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether DFS Group Limited's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 100 | Feb 2024 | 100 |
DFS Group Limited is ranked first for NPS among its competitors. LVMH comes in second.
![]() DFS Group Limited | ![]() LVMH | |
| Global Ranking | #- | #76 |
| NPS | 100 | 39 |
| Valuation Updated every 24 hours for public companies | - | $341.97B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, DFS Group Limited's NPS is rated right above LVMH.
| COMPANY | NPS Score | |
|---|---|---|
![]() | DFS Group Limited | 100 |
![]() | LVMH | 39 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of DFS Group Limited users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, DFS Group Limited's Customer Loyalty score is rated right below LVMH.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | LVMH | 75% |
![]() | DFS Group Limited | 10% |
DFS Group Limited has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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DFS Group Limited’s product quality score is a 2.5 out of 5 as rated by its users and customers.
Compared to its competitors, DFS Group Limited's Product Quality score is rated right below LVMH.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | LVMH | 4.3/5 |
![]() | DFS Group Limited | 2.5/5 |
DFS Group Limited has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, DFS Group Limited's ROI score is rated right above LVMH.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | DFS Group Limited | 4/5 |
![]() | LVMH | 3.9/5 |
DFS Group Limited has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, DFS Group Limited's Customer Satisfaction score is rated right above LVMH.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | DFS Group Limited | 100% |
![]() | LVMH | 84% |
DFS Group Limited has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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https://www.dfsgroup.com/
+852 2899 2200
Compared to its competitors, DFS Group Limited's Customer Service score is rated right below LVMH.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | LVMH | 4.1/5 |
![]() | DFS Group Limited | 4/5 |