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NPS
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Fairway Market
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About Fairway Market's Brand
Fairway Market is a retailer offering customers a differentiated one-stop shopping experience. Among its major competitors, Fairway Market is ranked in 2nd place for NPS while Trader Joe's is 1st, and Key Food is 3rd.
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
3.3/5
Pricing
2.5/5
Customer Service
Fairway Market Ranking
- #2 / 4 of its competitors
Fairway Market NPS
Fairway Market's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Fairway Market's customers would recommend using the product based on a scale of -100 to 100.
Fairway Market Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
Fairway Market NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Sep 2022 0 | Sep 2022 | 0 |
Jan 2023 33 | Jan 2023 | 33 |
Jun 2023 50 | Jun 2023 | 50 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 33 | Feb 2024 | 33 |
Apr 2024 15 | Apr 2024 | 15 |
Mar 2025 0 | Mar 2025 | 0 |
How Other Brands Compare
Fairway Market is ranked second for NPS among its competitors. Trader Joe's and Key Food come in first and third, with Dental Associates coming in at #4.
Fairway Market |  Trader Joe's |  Key Food |  Dental Associates | |
| Global Ranking | #- | #11 | #- | #- |
| NPS | 0 | 46 | -20 | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fairway Market NPS vs. Competitors
Compared to its competitors, Fairway Market's NPS is rated right above Dental Associates, and is preceded by Trader Joe's.
| COMPANY | NPS Score | |
|---|---|---|
| Trader Joe's | 46 |
| Fairway Market | 0 |
| Dental Associates | N/A |
| Key Food | -20 |
Fairway Market Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Fairway Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fairway Market Customer Loyalty vs. Competitors
Compared to its competitors, Fairway Market's Customer Loyalty score is rated right above Key Food, and is preceded by Trader Joe's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trader Joe's | 86% |
| Fairway Market | 73% |
| Key Food | 63% |
| Dental Associates | N/A |
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Fairway Market Product Quality
3.9/5
Fairway Market has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Fairway Market Product Information
Fairway Market’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Retail
Fairway Market Product Quality vs. Competitors
Compared to its competitors, Fairway Market's Product Quality score is rated right above Key Food, and is preceded by Trader Joe's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Fairway Market | 3.9/5 |
| Key Food | 3.1/5 |
| Dental Associates | N/A |
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Fairway Market Pricing
Fairway Market ROI & Value For Money
3.3/5
Fairway Market has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Fairway Market Pricing vs. Competitors
Compared to its competitors, Fairway Market's ROI score is rated right above Dental Associates, and is preceded by Key Food.
| COMPANY | Pricing Score | |
|---|---|---|
| Trader Joe's | 4/5 |
| Key Food | 3.5/5 |
| Fairway Market | 3.3/5 |
| Dental Associates | N/A |
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Fairway Market Customer Satisfaction (CSAT)
Fairway Market Customer Satisfaction (CSAT) Score
60 / 100
Fairway Market has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Fairway Market Customer Satisfaction vs. Competitors
Compared to its competitors, Fairway Market's Customer Satisfaction score is rated right above Dental Associates, and is preceded by Key Food.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trader Joe's | 79% |
| Key Food | 72% |
| Fairway Market | 60% |
| Dental Associates | 0% |
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Fairway Market Customer Service
2.5/5
Fairway Market has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Fairway Market's Customer Service
Address
York, NY
Website
http://www.fairwaymarket.com/
Fairway Market Customer Service vs. Competitors
Compared to its competitors, Fairway Market's Customer Service score is rated right above Dental Associates, and is preceded by Key Food.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Key Food | 3.4/5 |
| Fairway Market | 2.5/5 |
| Dental Associates | N/A |
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Fairway Market as an Employer
3.2/5
Fairway Market has a 3.2/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Fairway Market scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Fairway Market would recommend the brand to a friend. ENPS measures how likely Fairway Market employees would recommend working at Fairway Market to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
