44
NPS
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Fanatics
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About Fanatics' Brand
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Among its major competitors, Fanatics is ranked in 3rd place for NPS while Amazon is 1st, and Nike is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Fanatics Ranking
- #3 / 4 of its competitors
Fanatics NPS
Fanatics's Net Promoter Score (NPS) is a 44 with 70% Promoters, 4% Passives, and 26% Detractors. Net Promoter Score tracks whether Fanatics's customers would recommend using the product based on a scale of -100 to 100.
Fanatics Overall NPS
| 70% | Promoters |
|---|---|
| 4% | Passives |
| 26% | Detractors |
Fanatics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 49 | Aug 2023 | 49 |
Oct 2023 47 | Oct 2023 | 47 |
Nov 2023 47 | Nov 2023 | 47 |
Dec 2023 45 | Dec 2023 | 45 |
Mar 2024 45 | Mar 2024 | 45 |
Apr 2024 47 | Apr 2024 | 47 |
Jun 2024 45 | Jun 2024 | 45 |
Aug 2024 47 | Aug 2024 | 47 |
Jan 2025 45 | Jan 2025 | 45 |
Feb 2025 45 | Feb 2025 | 45 |
Apr 2025 43 | Apr 2025 | 43 |
Oct 2025 43 | Oct 2025 | 43 |
How Other Brands Compare
Fanatics is ranked third for NPS among its competitors. Amazon and Nike come in first and second, with adidas coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fanatics NPS by Gender
Female customers rated Fanatics's NPS 50 points higher than Male customers.
Male
-56
Fanatics's NPS was rated -56 by Male customers on Comparably.
19%
Promoters
6%
Passives
75%
Detractors
Female
-6
Fanatics's NPS was rated -6 by Female customers on Comparably.
47%
Promoters
0%
Passives
53%
Detractors
Fanatics NPS by Ethnicity
Fanatics's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -56 | Caucasian | -56 |
African American/Black 50 | African American/Black | 50 |
Other -60 | Other | -60 |
Fanatics NPS by Age
Fanatics's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Fanatics NPS by Usage
Fanatics's NPS was rated the highest by customers who have used Fanatics's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years -42 | 1 to 2 Years | -42 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 28 | Over 10 Years | 28 |
Fanatics Customer Reviews
Out of the 8 Fanatics customer reviews 1 was positive and 7 were constructive. Fanatics customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Fanatics Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Fanatics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fanatics Customer Loyalty Score by Gender
Female customers rated Fanatics's Customer Loyalty score 9% higher than Male customers.
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Male
72%
Yes
Female
81%
Yes
Fanatics Customer Loyalty Score by Ethnicity
Fanatics's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
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70
out of 100
Caucasian
55
out of 100
African American/Black
100
out of 100
Other
Fanatics Customer Loyalty Score by Age
Fanatics's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 82% | 26-30 | 82% |
36-40 100% | 36-40 | 100% |
46-50 100% | 46-50 | 100% |
56-60 70% | 56-60 | 70% |
Fanatics Customer Loyalty Score by Usage
Fanatics's Customer Loyalty score was rated the highest by customers who have used Fanatics's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Fanatics Customer Loyalty vs. Competitors
Compared to its competitors, Fanatics's Customer Loyalty score is rated right above Lids, and is preceded by Under Armour.
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Fanatics Product Quality
3.3/5
Fanatics has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Fanatics Product Information
Fanatics’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- https://www.fanaticsinc.com/
- Company Size
- 10,000+ Employees
Industry
Business and Consumer Services
Quick Insights into Fanatics Product Quality
Fanatics's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 46-50.
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Ranked Fanatics Product Quality the Highest
Ranked Fanatics Product Quality the Lowest
Fanatics Product Quality Score by Gender
Fanatics's Product Quality score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
Fanatics Product Quality Score by Ethnicity
Fanatics's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.7 | Other | 2.7 |
Fanatics Product Quality Score by Age
Fanatics's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.4 | 26-30 | 3.4 |
36-40 3.8 | 36-40 | 3.8 |
46-50 1.5 | 46-50 | 1.5 |
56-60 3.5 | 56-60 | 3.5 |
Fanatics Product Quality Score by Usage
Fanatics's Product Quality score was rated the highest by customers who have used Fanatics's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Fanatics Product Quality vs. Competitors
Compared to its competitors, Fanatics's Product Quality score is rated right below Lids.
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Fanatics Pricing
Fanatics ROI & Value For Money
3.1/5
Fanatics has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Fanatics ROI
Fanatics's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.
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Ranked Fanatics ROI the Highest
Ranked Fanatics ROI the Lowest
Fanatics ROI Score by Gender
Female customers rated Fanatics's ROI score 0.3 stars higher than Male customers.
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Male
2.4/5
Female
2.7/5
Fanatics ROI Score by Ethnicity
Fanatics's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 2.3 | Other | 2.3 |
Fanatics ROI Score by Age
Fanatics's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Fanatics.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.5 | 26-30 | 3.5 |
36-40 2.6 | 36-40 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
56-60 3.4 | 56-60 | 3.4 |
Fanatics ROI Score by Usage
Fanatics's ROI score was rated the highest by customers who have used Fanatics's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Fanatics Pricing vs. Competitors
Compared to its competitors, Fanatics's ROI score is rated right below Lids.
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Fanatics Customer Satisfaction (CSAT)
Fanatics Customer Satisfaction (CSAT) Score
35 / 100
Fanatics has an overall Customer Satisfaction score of 35 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
48%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fanatics Customer Satisfaction
Fanatics's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers who have used Fanatics's products/services for 2 to 5 Years.
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Ranked Fanatics Customer Satisfaction the Highest
Ranked Fanatics Customer Satisfaction the Lowest
Fanatics Customer Satisfaction Score by Gender
Female customers rated Fanatics's Customer Satisfaction score 12 points higher than Male customers.
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22 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
34 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 44% |
Fanatics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fanatics' Customer Satisfaction (CSAT) score was rated 14% according to Caucasian users and customers.
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14 / 100
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
57%
CSAT according to African American/Black
Fanatics' Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Fanatics' Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
80%
Fanatics Customer Satisfaction Score by Age
Fanatics's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 56-60 | 100% |
Fanatics Customer Satisfaction Score by Usage
Fanatics's Customer Satisfaction score was rated the highest by customers who have used Fanatics's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fanatics Customer Satisfaction vs. Competitors
Compared to its competitors, Fanatics's Customer Satisfaction score is rated right below Lids.
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Fanatics Customer Service
3.2/5
Fanatics has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Fanatics's Customer Service
Address
95 Morton St, New York City, NY 10014
Website
https://www.fanaticsinc.com/
Quick Insights into Fanatics Customer Service
Fanatics's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 46-50.
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Ranked Fanatics Customer Service the Highest
Ranked Fanatics Customer Service the Lowest
Fanatics Customer Service Score by Gender
Male customers rated Fanatics's Customer Service score 0.1 stars higher than Female customers.
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Male
2.7/5
Female
2.6/5
Fanatics Customer Service Score by Ethnicity
Fanatics's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.3 | Other | 2.3 |
Fanatics Customer Service Score by Age
Fanatics's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3.5 | 26-30 | 3.5 |
36-40 2.6 | 36-40 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
56-60 3.2 | 56-60 | 3.2 |
Fanatics Customer Service Score by Usage
Fanatics's Customer Service score was rated the highest by customers who have used Fanatics's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Fanatics Customer Service vs. Competitors
Compared to its competitors, Fanatics's Customer Service score is rated right below Lids.
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Fanatics as an Employer
4.6/5
Fanatics has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Fanatics scored a 44 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of Fanatics would recommend the brand to a friend. ENPS measures how likely Fanatics employees would recommend working at Fanatics to a friend.
Net Promoter Score
44
NPS Score
| 70% | Promoters |
|---|---|
| 4% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
38
eNPS Score
| 55% | Promoters |
|---|---|
| 28% | Passive |
| 17% | Detractors |
