-34
NPS
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Filson
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About Filson's Brand
Filson is an outfitter and manufacturer of unfailing goods for outdoor enthusiasts. Among its major competitors, Filson is ranked in 2nd place for NPS while Patagonia is 1st, and Woolrich is 3rd.
Brand at a Glance
55%
Customer Loyalty
3.2/5
Product Quality
2/5
Pricing
2/5
Customer Service
Filson Ranking
- #2 / 4 of its competitors
Filson NPS
Filson's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Filson's customers would recommend using the product based on a scale of -100 to 100.
Filson Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
Filson NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -100 | Apr 2024 | -100 |
Oct 2024 -33 | Oct 2024 | -33 |
How Other Brands Compare
Filson is ranked second for NPS among its competitors. Patagonia and Woolrich come in first and third, with J Barbour and Sons coming in at #4.
Filson |  Patagonia |  Woolrich |  J Barbour and Sons | |
| Global Ranking | #- | #163 | #- | #- |
| NPS | -34 | 60 | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Filson Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Filson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Filson Customer Loyalty vs. Competitors
Compared to its competitors, Filson's Customer Loyalty score is rated right above Woolrich, and is preceded by Patagonia.
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Filson Product Quality
3.2/5
Filson has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Filson Product Information
Filson’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.filson.com/
- Company Size
- 501-1,000 Employees
Industry
Retail
Filson Product Quality vs. Competitors
Compared to its competitors, Filson's Product Quality score is rated right above Woolrich, and is preceded by Patagonia.
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Filson Pricing
Filson ROI & Value For Money
2/5
Filson has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Filson Pricing vs. Competitors
Compared to its competitors, Filson's ROI score is rated right above Woolrich, and is preceded by Patagonia.
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Filson Customer Satisfaction (CSAT)
Filson Customer Satisfaction (CSAT) Score
50 / 100
Filson has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Filson Customer Satisfaction vs. Competitors
Compared to its competitors, Filson's Customer Satisfaction score is rated right above Woolrich, and is preceded by Patagonia.
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Filson Customer Service
2/5
Filson has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Filson's Customer Service
Address
1741 1st Ave S, Seattle, WA 98134
Website
http://www.filson.com/
Phone Number
(866) 860-8906
Filson Customer Service vs. Competitors
Compared to its competitors, Filson's Customer Service score is rated right above Woolrich, and is preceded by Patagonia.
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Filson as an Employer
Consumer vs. Employees
Filson scored a -34 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Filson would recommend the brand to a friend. ENPS measures how likely Filson employees would recommend working at Filson to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
