First Horizon NPS & Customer Reviews

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First Horizon

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First Horizon

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About First Horizon's Brand

First Horizon National Corporation is a premier financial services company Among its major competitors, First Horizon is ranked in 3rd place for NPS while Standard Chartered is 1st, and Community Trust Bancorp is 2nd.

Brand at a Glance

55%

Customer Loyalty

3/5

Product Quality

3.2/5

Pricing

2.8/5

Customer Service

First Horizon Ranking

^#3 / 4 of its competitors

First Horizon NPS

First Horizon's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether First Horizon's customers would recommend using the product based on a scale of -100 to 100.

First Horizon Overall NPS

-34

NPS

33%	Promoters
0%	Passives
67%	Detractors

First Horizon NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2020 -100	Sep 2020	-100
Apr 2021 0	Apr 2021	0
Aug 2024 -33	Aug 2024	-33

How Other Brands Compare

First Horizon is ranked third for NPS among its competitors. Standard Chartered and Community Trust Bancorp come in first and second, with Carver Bancorp coming in at #4.

	First Horizon	Standard Chartered	Community Trust Bancorp	Carver Bancorp
Global Ranking	#-	#918	#-	#-
NPS	-34	32	0	-
Valuation Updated every 24 hours for public companies	-	$15.81B	$797.90M	$29.71M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

First Horizon NPS vs. Competitors

Compared to its competitors, First Horizon's NPS is rated right below Clifton Bancorp.

COMPANY		NPS Score
	Standard Chartered	32
	Community Trust Bancorp	0
	Clifton Bancorp	N/A
	First Horizon	-34

First Horizon Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of First Horizon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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55%

45%

First Horizon Customer Loyalty vs. Competitors

Compared to its competitors, First Horizon's Customer Loyalty score is rated right above Community Trust Bancorp, and is preceded by Standard Chartered.

COMPANY		Customer Loyalty Score
	Standard Chartered	81%
	First Horizon	55%
	Community Trust Bancorp	10%
	Clifton Bancorp	N/A

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First Horizon Product Quality

3/5

First Horizon has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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First Horizon Product Information

First Horizon’s product quality score is a 3 out of 5 as rated by its users and customers.

Website: http://firsthorizon.com

Company Size: 11-50 Employees

First Horizon Product Quality vs. Competitors

Compared to its competitors, First Horizon's Product Quality score is rated right above Community Trust Bancorp, and is preceded by Standard Chartered.

COMPANY		Product Quality Score
	Standard Chartered	3.9/5
	First Horizon	3/5
	Community Trust Bancorp	2.5/5
	Clifton Bancorp	N/A

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First Horizon Pricing

First Horizon ROI & Value For Money

3.2/5

First Horizon has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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First Horizon Pricing vs. Competitors

Compared to its competitors, First Horizon's ROI score is rated right above Clifton Bancorp, and is preceded by Standard Chartered.

COMPANY		Pricing Score
	Community Trust Bancorp	4/5
	Standard Chartered	3.8/5
	First Horizon	3.2/5
	Clifton Bancorp	N/A

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First Horizon Customer Satisfaction (CSAT)

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	100%
Very Dissatisfied	0%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

100%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

First Horizon Customer Satisfaction vs. Competitors

Compared to its competitors, First Horizon's Customer Satisfaction score is rated right above Clifton Bancorp, and is preceded by Community Trust Bancorp.

COMPANY		Customer Satisfaction (CSAT) Score
	Standard Chartered	83%
	Community Trust Bancorp	0%
	First Horizon	0%
	Clifton Bancorp	0%

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First Horizon Customer Service

2.8/5

First Horizon has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About First Horizon's Customer Service

Address

165 Madison, Memphis, TN

Website

http://firsthorizon.com

First Horizon Customer Service vs. Competitors

Compared to its competitors, First Horizon's Customer Service score is rated right above Community Trust Bancorp, and is preceded by Standard Chartered.

COMPANY		Customer Service Score
	Standard Chartered	3.9/5
	First Horizon	2.8/5
	Community Trust Bancorp	2.5/5
	Clifton Bancorp	N/A

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First Horizon as an Employer

2.7/5

First Horizon has a 2.7/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of First Horizon

Barry Star

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

First Horizon scored a -34 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of First Horizon would recommend the brand to a friend. ENPS measures how likely First Horizon employees would recommend working at First Horizon to a friend.

Net Promoter Score

-34

NPS Score

33%	Promoters
0%	Passive
67%	Detractors

Employee Net Promoter Score

-34

eNPS Score

28%	Promoters
10%	Passive
62%	Detractors

Global Ranking Snapshot

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