0
NPS
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Community Trust Bancorp
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About Community Trust Bancorp's Brand
"CTBI, engages in a wide range of commercial and personal banking and trust and wealth management activities." Among its major competitors, Community Trust Bancorp is ranked in 3rd place for NPS while Standard Chartered is 1st, and Citizens National Bank is 2nd.Their current market cap is $797.90M
Brand at a Glance
10%
Customer Loyalty
2.5/5
Product Quality
4/5
Pricing
2.5/5
Customer Service
Community Trust Bancorp Ranking
- #3 / 4 of its competitors
Community Trust Bancorp NPS
Community Trust Bancorp's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Community Trust Bancorp's customers would recommend using the product based on a scale of -100 to 100.
Community Trust Bancorp Overall NPS
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
Community Trust Bancorp NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 0 | Nov 2023 | 0 |
How Other Brands Compare
Community Trust Bancorp is ranked third for NPS among its competitors. Standard Chartered and Citizens National Bank come in first and second, with Carver Bancorp coming in at #4. Among those competitors, it is the third most valued company behind Standard Chartered.
Community Trust Bancorp |  Standard Chartered |  Carver Bancorp |  Citizens National Bank | |
| Global Ranking | #- | #918 | #- | #- |
| NPS | 0 | 32 | - | 14 |
| Valuation Updated every 24 hours for public companies | $797.90M | $15.81B | $29.71M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Community Trust Bancorp NPS vs. Competitors
Compared to its competitors, Community Trust Bancorp's NPS is rated right above Clifton Bancorp, and is preceded by Citizens National Bank.
| COMPANY | NPS Score | |
|---|---|---|
| Standard Chartered | 32 |
| Citizens National Bank | 14 |
| Community Trust Bancorp | 0 |
| Clifton Bancorp | N/A |
 | First Horizon | -34 |
Community Trust Bancorp Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Community Trust Bancorp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Community Trust Bancorp Customer Loyalty vs. Competitors
Compared to its competitors, Community Trust Bancorp's Customer Loyalty score is rated right above Clifton Bancorp, and is preceded by First Horizon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Citizens National Bank | 83% |
| Standard Chartered | 81% |
| First Horizon | 55% |
| Community Trust Bancorp | 10% |
| Clifton Bancorp | N/A |
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Community Trust Bancorp Product Quality
2.5/5
Community Trust Bancorp has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Community Trust Bancorp Product Information
Community Trust Bancorp’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://www.ctbi.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Banking
FinTech
Community Trust Bancorp Product Quality vs. Competitors
Compared to its competitors, Community Trust Bancorp's Product Quality score is rated right above Clifton Bancorp, and is preceded by First Horizon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Citizens National Bank | 3.7/5 |
| First Horizon | 3/5 |
| Community Trust Bancorp | 2.5/5 |
| Clifton Bancorp | N/A |
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Community Trust Bancorp Pricing
Community Trust Bancorp ROI & Value For Money
4/5
Community Trust Bancorp has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Community Trust Bancorp Pricing vs. Competitors
Compared to its competitors, Community Trust Bancorp's ROI score is rated right above Standard Chartered.
| COMPANY | Pricing Score | |
|---|---|---|
| Community Trust Bancorp | 4/5 |
| Standard Chartered | 3.8/5 |
| Citizens National Bank | 3.7/5 |
| First Horizon | 3.2/5 |
| Clifton Bancorp | N/A |
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Community Trust Bancorp Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
100%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Community Trust Bancorp Customer Satisfaction vs. Competitors
Compared to its competitors, Community Trust Bancorp's Customer Satisfaction score is rated right above First Horizon, and is preceded by Citizens National Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Standard Chartered | 83% |
| Citizens National Bank | 53% |
| Community Trust Bancorp | 0% |
| First Horizon | 0% |
| Clifton Bancorp | 0% |
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Community Trust Bancorp Customer Service
2.5/5
Community Trust Bancorp has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Community Trust Bancorp's Customer Service
Address
Pikeville, KY
Website
http://www.ctbi.com
Community Trust Bancorp Customer Service vs. Competitors
Compared to its competitors, Community Trust Bancorp's Customer Service score is rated right above Clifton Bancorp, and is preceded by First Horizon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Citizens National Bank | 3.7/5 |
| First Horizon | 2.8/5 |
| Community Trust Bancorp | 2.5/5 |
| Clifton Bancorp | N/A |
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Community Trust Bancorp as an Employer
4.2/5
Community Trust Bancorp has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Community Trust Bancorp scored a 0 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Community Trust Bancorp would recommend the brand to a friend. ENPS measures how likely Community Trust Bancorp employees would recommend working at Community Trust Bancorp to a friend.
Net Promoter Score
0
NPS Score
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
