Fortune Magazine NPS

Fortune Magazine's Net Promoter Score (NPS) is a 11 with 49% Promoters, 13% Passives, and 38% Detractors. Net Promoter Score tracks whether Fortune Magazine's customers would recommend using the product based on a scale of -100 to 100.

Fortune Magazine Overall NPS

11

NPS

49%	Promoters
13%	Passives
38%	Detractors

Fortune Magazine NPS Trend

-100

-50

0

50

100

Summary	Date	Score
May 2022 -100	May 2022	-100
Jan 2023 -100	Jan 2023	-100
Apr 2023 -33	Apr 2023	-33
Jun 2023 17	Jun 2023	17
Apr 2024 29	Apr 2024	29
Feb 2025 13	Feb 2025	13

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.