12
NPS
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Fossil Group
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About Fossil Group's Brand
Among its major competitors, Fossil Group is ranked in 3rd place for NPS while Timex is 1st, and GUESS is 2nd.Their current market cap is $118.96M
Brand at a Glance
71%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Fossil Group Ranking
- #3 / 3 of its competitors
Fossil Group NPS
Fossil Group's Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether Fossil Group's customers would recommend using the product based on a scale of -100 to 100.
Fossil Group Overall NPS
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
Fossil Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 7 | Nov 2023 | 7 |
Dec 2023 9 | Dec 2023 | 9 |
Jan 2024 11 | Jan 2024 | 11 |
Feb 2024 9 | Feb 2024 | 9 |
Mar 2024 11 | Mar 2024 | 11 |
Apr 2024 7 | Apr 2024 | 7 |
Oct 2024 7 | Oct 2024 | 7 |
Dec 2024 7 | Dec 2024 | 7 |
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 10 | Feb 2025 | 10 |
Apr 2025 9 | Apr 2025 | 9 |
Dec 2025 11 | Dec 2025 | 11 |
How Other Brands Compare
Fossil Group is ranked third for NPS among its competitors. Timex and GUESS come in first and second. Among those competitors, it is the third most valued company behind GUESS.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fossil Group NPS by Gender
Female customers rated Fossil Group's NPS 40 points higher than Male customers.
Male
0
Fossil Group's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
40
Fossil Group's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Fossil Group NPS by Ethnicity
Fossil Group's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 24 | Asian or Pacific Islander | 24 |
Other -43 | Other | -43 |
Fossil Group NPS by Age
Fossil Group's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Fossil Group NPS by Usage
Fossil Group's NPS was rated the highest by customers who have used Fossil Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 24 | 2 to 5 Years | 24 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 0 | Over 10 Years | 0 |
Fossil Group NPS vs. Competitors
Compared to its competitors, Fossil Group's NPS is rated right below GUESS.
| COMPANY | NPS Score | |
|---|---|---|
 | Timex | 100 |
 | GUESS | 25 |
| Fossil Group | 12 |
Fossil Group Customer Reviews
Out of the 9 Fossil Group customer reviews 6 were positive and 3 were constructive. Fossil Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Fossil Group Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Fossil Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fossil Group Customer Loyalty Score by Gender
Male customers rated Fossil Group's Customer Loyalty score 17% higher than Female customers.
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Male
93%
Yes
Female
76%
Yes
Fossil Group Customer Loyalty Score by Ethnicity
Fossil Group's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fossil Group.
87
out of 100
Caucasian
100
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
74
out of 100
Other
Fossil Group Customer Loyalty Score by Age
Fossil Group's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
Fossil Group Customer Loyalty Score by Usage
Fossil Group's Customer Loyalty score was rated the highest by customers who have used Fossil Group's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fossil Group Customer Loyalty Score by Industry
Fossil Group's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Fossil Group Customer Loyalty vs. Competitors
Compared to its competitors, Fossil Group's Customer Loyalty score is rated right below GUESS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Timex | 100% |
| GUESS | 78% |
| Fossil Group | 71% |
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Fossil Group Product Quality
3.9/5
Fossil Group has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Fossil Group Product Information
Fossil Group’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Fossil Group's product the highest. Reviewers from the Accounting industry rated Fossil Group the lowest at 2.5.
- Website
- http://www.fossilgroup.com
- Company Size
- 10,000+ Employees
Quick Insights into Fossil Group Product Quality
Fossil Group's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.
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Ranked Fossil Group Product Quality the Highest
Ranked Fossil Group Product Quality the Lowest
Fossil Group Product Quality Score by Gender
Female customers rated Fossil Group's Product Quality score 0.9 stars higher than Male customers.
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Male
3.6/5
Female
4.5/5
Fossil Group Product Quality Score by Ethnicity
Fossil Group's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fossil Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
Fossil Group Product Quality Score by Age
Fossil Group's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 2.8 | 36-40 | 2.8 |
41-45 5 | 41-45 | 5 |
Fossil Group Product Quality Score by Usage
Fossil Group's Product Quality score was rated the highest by customers who have used Fossil Group's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fossil Group Product Quality Score by Industry
Fossil Group's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Fossil Group Product Quality vs. Competitors
Compared to its competitors, Fossil Group's Product Quality score is rated right below GUESS.
| COMPANY | Product Quality Score | |
|---|---|---|
| Timex | 5/5 |
| GUESS | 4/5 |
| Fossil Group | 3.9/5 |
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Fossil Group Pricing
Fossil Group ROI & Value For Money
3.6/5
Fossil Group has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Fossil Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Fossil Group.
Quick Insights into Fossil Group ROI
Fossil Group's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Fossil Group ROI the Highest
Ranked Fossil Group ROI the Lowest
Fossil Group ROI Score by Gender
Female customers rated Fossil Group's ROI score 0.9 stars higher than Male customers.
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Male
3.3/5
Female
4.2/5
Fossil Group ROI Score by Ethnicity
Fossil Group's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3 | Other | 3 |
Fossil Group ROI Score by Age
Fossil Group's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 5 | 26-30 | 5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.3 | 36-40 | 2.3 |
41-45 4.6 | 41-45 | 4.6 |
Fossil Group ROI Score by Usage
Fossil Group's ROI score was rated the highest by customers who have used Fossil Group's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Fossil Group ROI Score by Industry
Fossil Group's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Fossil Group Pricing vs. Competitors
Compared to its competitors, Fossil Group's ROI score is rated right below GUESS.
| COMPANY | Pricing Score | |
|---|---|---|
| Timex | 5/5 |
| GUESS | 3.8/5 |
| Fossil Group | 3.6/5 |
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Fossil Group Customer Satisfaction (CSAT)
Fossil Group Customer Satisfaction (CSAT) Score
81 / 100
Fossil Group has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
43%
Satisfied
38%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
6%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fossil Group Customer Satisfaction
Fossil Group's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Accounting industry.
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Ranked Fossil Group Customer Satisfaction the Highest
Ranked Fossil Group Customer Satisfaction the Lowest
Fossil Group Customer Satisfaction Score by Gender
Female customers rated Fossil Group's Customer Satisfaction score 36 points higher than Male customers.
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64 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
100 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 54% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Fossil Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fossil Group's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
16%
CSAT according to African American/Black
Fossil Group's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Fossil Group's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to Other
Fossil Group's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%
Fossil Group Customer Satisfaction Score by Age
Fossil Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% |
Fossil Group Customer Satisfaction Score by Usage
Fossil Group's Customer Satisfaction score was rated the highest by customers who have used Fossil Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Fossil Group Customer Satisfaction Score by Industry
Fossil Group's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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{
"title": "Fossil Group Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
"groupId": 104,
"score": 83,
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"csatScore": 83,
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"scoreClassName": "max",
"scoreLabel": 83
},
{
"label": "Accounting",
"groupId": 495,
"score": 34,
"stars": 0,
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"text": "Fossil Group's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
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}Fossil Group Customer Satisfaction vs. Competitors
Compared to its competitors, Fossil Group's Customer Satisfaction score is rated right above GUESS, and is preceded by Timex.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Timex | 100% |
| Fossil Group | 81% |
| GUESS | 76% |
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Fossil Group Customer Service
3.5/5
Fossil Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Fossil Group's Customer Service
Website
http://www.fossilgroup.com
Quick Insights into Fossil Group Customer Service
Fossil Group's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Fossil Group Customer Service the Highest
Ranked Fossil Group Customer Service the Lowest
Fossil Group Customer Service Score by Gender
Female customers rated Fossil Group's Customer Service score 1.4 stars higher than Male customers.
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Male
3/5
Female
4.4/5
Fossil Group Customer Service Score by Ethnicity
Fossil Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fossil Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.9 | Other | 2.9 |
Fossil Group Customer Service Score by Age
Fossil Group's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 5 | 26-30 | 5 |
31-35 4 | 31-35 | 4 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.5 | 41-45 | 3.5 |
Fossil Group Customer Service Score by Usage
Fossil Group's Customer Service score was rated the highest by customers who have used Fossil Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Fossil Group Customer Service Score by Industry
Fossil Group's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Fossil Group Customer Service vs. Competitors
Compared to its competitors, Fossil Group's Customer Service score is rated right below GUESS.
| COMPANY | Customer Service Score | |
|---|---|---|
| Timex | 4.5/5 |
| GUESS | 3.9/5 |
| Fossil Group | 3.5/5 |
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Fossil Group as an Employer
3.5/5
Fossil Group has a 3.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Fossil Group scored a 12 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of Fossil Group would recommend the brand to a friend. ENPS measures how likely Fossil Group employees would recommend working at Fossil Group to a friend.
Net Promoter Score
12
NPS Score
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
1
eNPS Score
| 41% | Promoters |
|---|---|
| 19% | Passive |
| 40% | Detractors |
