26
NPS
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Graco
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About Graco's Brand
Since 1926, Graco Inc. has been a leading provider of premium pumps and spray equipment for fluid handling in the construction, Among its major competitors, Graco is ranked in 2nd place for NPS while Sherwin-Williams is 1st.Their current market cap is $14.34B
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Graco Ranking
- #2 / 2 of its competitors
Graco NPS
Graco's Net Promoter Score (NPS) is a 26 with 58% Promoters, 10% Passives, and 32% Detractors. Net Promoter Score tracks whether Graco's customers would recommend using the product based on a scale of -100 to 100.
Graco Overall NPS
| 58% | Promoters |
|---|---|
| 10% | Passives |
| 32% | Detractors |
Graco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 37 | Apr 2023 | 37 |
May 2023 30 | May 2023 | 30 |
Jul 2023 32 | Jul 2023 | 32 |
Sep 2023 21 | Sep 2023 | 21 |
Oct 2023 25 | Oct 2023 | 25 |
Nov 2023 28 | Nov 2023 | 28 |
Dec 2023 30 | Dec 2023 | 30 |
Jan 2024 26 | Jan 2024 | 26 |
Apr 2024 25 | Apr 2024 | 25 |
Dec 2024 27 | Dec 2024 | 27 |
Feb 2025 30 | Feb 2025 | 30 |
Apr 2025 26 | Apr 2025 | 26 |
How Other Brands Compare
Graco is ranked second for NPS among its competitors. Sherwin-Williams comes in first. Among those competitors, it is the second most valued company behind Sherwin-Williams.
Graco |  Sherwin-Williams | |
| Global Ranking | #- | #201 |
| NPS | 26 | 38 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | $14.34B | $65.11B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Graco NPS by Gender
Graco's NPS was rated 50 by Male customers on Comparably.
Male
50
Graco's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
N/A
Graco's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Graco NPS by Ethnicity
Graco's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Graco NPS by Age
Graco's NPS was rated 100 points by customers ages 36-40 on Comparably.
Graco NPS by Usage
Graco's NPS was rated the highest by customers who have used Graco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 60 | Over 10 Years | 60 |
Graco NPS vs. Competitors
Compared to its competitors, Graco's NPS is rated right below Sherwin-Williams.
| COMPANY | NPS Score | |
|---|---|---|
| Sherwin-Williams | 38 |
| Graco | 26 |
Graco Customer Reviews
Out of the 4 Graco customer reviews 3 were positive and 1 was constructive. Graco customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Graco Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Graco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Graco Customer Loyalty Score by Gender
Graco's Customer Loyalty score was rated 89 by Male customers on Comparably.
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Male
89%
Yes
Female
N/A
Yes
Graco Customer Loyalty Score by Ethnicity
Graco's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
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82
out of 100
Caucasian
100
out of 100
Hispanic or Latino
Graco Customer Loyalty Score by Age
Graco's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
Graco Customer Loyalty Score by Usage
Graco's Customer Loyalty score was rated 100% by customers who have used Graco's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Graco Customer Loyalty vs. Competitors
Compared to its competitors, Graco's Customer Loyalty score is rated right below Sherwin-Williams.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sherwin-Williams | 82% |
| Graco | 73% |
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Graco Product Quality
3.9/5
Graco has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Graco Product Information
Graco’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://graco.com/in/en/
- Company Size
- 1,001-5,000 Employees
Industry
Real Estate
Tech
Quick Insights into Graco Product Quality
Graco's Product Quality score was rated highest by customers who have used Graco's products/services for Over 10 Years, and rated lowest by Hispanic or Latino customers.
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Ranked Graco Product Quality the Highest
Ranked Graco Product Quality the Lowest
Graco Product Quality Score by Gender
Graco's Product Quality score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Graco Product Quality Score by Ethnicity
Graco's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Graco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Graco Product Quality Score by Age
Graco's Product Quality score was rated 4.1 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
Graco Product Quality Score by Usage
Graco's Product Quality score was rated the highest by customers who have used Graco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Graco Product Quality vs. Competitors
Compared to its competitors, Graco's Product Quality score is rated right below Sherwin-Williams.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sherwin-Williams | 4.1/5 |
| Graco | 3.9/5 |
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Graco Pricing
Graco ROI & Value For Money
4/5
Graco has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Graco ROI
Graco's ROI score was rated highest by Caucasian customers, and rated lowest by Hispanic or Latino customers.
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Ranked Graco ROI the Highest
Ranked Graco ROI the Lowest
Graco ROI Score by Gender
Graco's ROI score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Graco ROI Score by Ethnicity
Graco's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Graco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
Graco ROI Score by Age
Graco's ROI score was rated 4.7 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.7 | 36-40 | 4.7 |
Graco ROI Score by Usage
Graco's ROI score was rated the highest by customers who have used Graco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Graco Pricing vs. Competitors
Compared to its competitors, Graco's ROI score is rated right above Sherwin-Williams.
| COMPANY | Pricing Score | |
|---|---|---|
| Graco | 4/5 |
| Sherwin-Williams | 3.9/5 |
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Graco Customer Satisfaction (CSAT)
Graco Customer Satisfaction (CSAT) Score
83 / 100
Graco has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
39%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Graco Customer Satisfaction
Graco's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used Graco's products/services for 5 to 10 Years.
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Ranked Graco Customer Satisfaction the Highest
Ranked Graco Customer Satisfaction the Lowest
Graco Customer Satisfaction Score by Gender
Graco's Customer Satisfaction score was rated 86 by Male customers on Comparably.
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86 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Graco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Graco's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Graco Customer Satisfaction Score by Age
Graco's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Graco Customer Satisfaction Score by Usage
Graco's Customer Satisfaction score was rated the highest by customers who have used Graco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Graco Customer Satisfaction vs. Competitors
Compared to its competitors, Graco's Customer Satisfaction score is rated right above Sherwin-Williams.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Graco | 83% |
| Sherwin-Williams | 78% |
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Graco Customer Service
3.8/5
Graco has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Graco's Customer Service
Address
88 11TH AVENUE NE, Minneapolis, MN
Website
http://graco.com/in/en/
Phone Number
19999999999
Quick Insights into Graco Customer Service
Graco's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Hispanic or Latino customers.
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Ranked Graco Customer Service the Highest
Ranked Graco Customer Service the Lowest
Graco Customer Service Score by Gender
Graco's Customer Service score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Graco Customer Service Score by Ethnicity
Graco's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Graco.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
Graco Customer Service Score by Age
Graco's Customer Service score was rated 4.6 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
Graco Customer Service Score by Usage
Graco's Customer Service score was rated the highest by customers who have used Graco's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Graco Customer Service vs. Competitors
Compared to its competitors, Graco's Customer Service score is rated right below Sherwin-Williams.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sherwin-Williams | 4/5 |
| Graco | 3.8/5 |
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Graco as an Employer
4.2/5
Graco has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Graco scored a 26 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Graco would recommend the brand to a friend. ENPS measures how likely Graco employees would recommend working at Graco to a friend.
Net Promoter Score
26
NPS Score
| 58% | Promoters |
|---|---|
| 10% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 52% | Promoters |
|---|---|
| 16% | Passive |
| 32% | Detractors |
