22
NPS
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Grove Collaborative
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About Grove Collaborative's Brand
Grove provides users with customized sustainable household products such as soap, laundry detergent, paper towels, and others. Among its major competitors, Grove Collaborative is ranked in 2nd place for NPS while Amazon is 1st, and Thrive Market is 3rd.Their current valuation is $1.00B
Brand at a Glance
68%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Grove Collaborative Ranking
- #2 / 4 of its competitors
Grove Collaborative NPS
Grove Collaborative's Net Promoter Score (NPS) is a 22 with 47% Promoters, 28% Passives, and 25% Detractors. Net Promoter Score tracks whether Grove Collaborative's customers would recommend using the product based on a scale of -100 to 100.
Grove Collaborative Overall NPS
| 47% | Promoters |
|---|---|
| 28% | Passives |
| 25% | Detractors |
Grove Collaborative NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 19 | Aug 2022 | 19 |
Oct 2022 20 | Oct 2022 | 20 |
Nov 2022 19 | Nov 2022 | 19 |
Jan 2023 21 | Jan 2023 | 21 |
Feb 2023 20 | Feb 2023 | 20 |
Mar 2023 21 | Mar 2023 | 21 |
Apr 2023 20 | Apr 2023 | 20 |
May 2023 20 | May 2023 | 20 |
Jun 2023 21 | Jun 2023 | 21 |
Sep 2023 19 | Sep 2023 | 19 |
May 2024 21 | May 2024 | 21 |
Dec 2024 22 | Dec 2024 | 22 |
How Other Brands Compare
Grove Collaborative is ranked second for NPS among its competitors. Amazon and Thrive Market come in first and third, with WALA FRANCE coming in at #4. Among those competitors, it is the second most valued company behind Amazon.
Grove Collaborative |  Amazon |  Thrive Market |  WALA FRANCE | |
| Global Ranking | #- | #9 | #636 | #- |
| NPS | 22 | 49 | -5 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.00B | $1.64T | $500.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Grove Collaborative NPS by Gender
Grove Collaborative's NPS was rated 18 by Female customers on Comparably.
Female
18
Grove Collaborative's NPS was rated 18 by Female customers on Comparably.
37%
Promoters
44%
Passives
19%
Detractors
Male
N/A
Grove Collaborative's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Grove Collaborative NPS by Ethnicity
Grove Collaborative's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 6 | Caucasian | 6 |
Hispanic or Latino 15 | Hispanic or Latino | 15 |
Grove Collaborative NPS by Age
Grove Collaborative's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Grove Collaborative NPS by Usage
Grove Collaborative's NPS was rated the highest by customers who have used Grove Collaborative's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -15 | Less than 1 Year | -15 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
Grove Collaborative NPS vs. Competitors
Compared to its competitors, Grove Collaborative's NPS is rated right above Thrive Market, and is preceded by Amazon.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 49 |
| Grove Collaborative | 22 |
| Thrive Market | -5 |
Grove Collaborative Customer Reviews
Out of the 9 Grove Collaborative customer reviews 7 were positive and 2 were constructive. Grove Collaborative customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Grove Collaborative Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Grove Collaborative users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Grove Collaborative Customer Loyalty Score by Gender
Grove Collaborative's Customer Loyalty score was rated 83 by Female customers on Comparably.
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Female
83%
Yes
Male
N/A
Yes
Grove Collaborative Customer Loyalty Score by Ethnicity
Grove Collaborative's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Grove Collaborative.
88
out of 100
Caucasian
61
out of 100
Hispanic or Latino
Grove Collaborative Customer Loyalty Score by Age
Grove Collaborative's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Grove Collaborative.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 49% | 26-30 | 49% |
36-40 100% | 36-40 | 100% |
Grove Collaborative Customer Loyalty Score by Usage
Grove Collaborative's Customer Loyalty score was rated the highest by customers who have used Grove Collaborative's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Grove Collaborative Customer Loyalty Score by Industry
Grove Collaborative's Customer Loyalty score was rated 64% by Accounting industry customers.
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Grove Collaborative Customer Loyalty vs. Competitors
Compared to its competitors, Grove Collaborative's Customer Loyalty score is rated right above Thrive Market, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Grove Collaborative | 68% |
| Thrive Market | 67% |
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Grove Collaborative Product Quality
4/5
Grove Collaborative has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Grove Collaborative Product Information
Grove Collaborative’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Grove Collaborative's product the highest.
- Website
- http://www.grove.co
- Company Size
- 51-200 Employees
Industry
Tech
Business Services
Ecommerce and Marketplaces
Energy
Marketplaces
SaaS
Quick Insights into Grove Collaborative Product Quality
Grove Collaborative's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 26-30.
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Ranked Grove Collaborative Product Quality the Highest
Ranked Grove Collaborative Product Quality the Lowest
Grove Collaborative Product Quality Score by Gender
Grove Collaborative's Product Quality score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
Grove Collaborative Product Quality Score by Ethnicity
Grove Collaborative's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Grove Collaborative.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
Grove Collaborative Product Quality Score by Age
Grove Collaborative's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Grove Collaborative.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
36-40 4.6 | 36-40 | 4.6 |
Grove Collaborative Product Quality Score by Usage
Grove Collaborative's Product Quality score was rated the highest by customers who have used Grove Collaborative's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Grove Collaborative Product Quality Score by Industry
Grove Collaborative's Product Quality score was rated 2.9 stars by Accounting industry customers.
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Grove Collaborative Product Quality vs. Competitors
Compared to its competitors, Grove Collaborative's Product Quality score is rated right above Thrive Market, and is preceded by Amazon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Grove Collaborative | 4/5 |
| Thrive Market | 3.6/5 |
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Grove Collaborative Pricing
Grove Collaborative ROI & Value For Money
3.8/5
Grove Collaborative has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Grove Collaborative Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Grove Collaborative ROI
Grove Collaborative's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 26-30.
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Ranked Grove Collaborative ROI the Highest
Ranked Grove Collaborative ROI the Lowest
Grove Collaborative ROI Score by Gender
Grove Collaborative's ROI score was rated 4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Grove Collaborative.
Female
4/5
Male
N/A
Grove Collaborative ROI Score by Ethnicity
Grove Collaborative's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Grove Collaborative.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Grove Collaborative ROI Score by Age
Grove Collaborative's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Grove Collaborative.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
36-40 4.3 | 36-40 | 4.3 |
Grove Collaborative ROI Score by Usage
Grove Collaborative's ROI score was rated the highest by customers who have used Grove Collaborative's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Grove Collaborative ROI Score by Industry
Grove Collaborative's ROI score was rated 2.5 stars by Accounting industry customers.
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Grove Collaborative Pricing vs. Competitors
Compared to its competitors, Grove Collaborative's ROI score is rated right above Thrive Market, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Grove Collaborative | 3.8/5 |
| Thrive Market | 3.3/5 |
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Grove Collaborative Customer Satisfaction (CSAT)
Grove Collaborative Customer Satisfaction (CSAT) Score
72 / 100
Grove Collaborative has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
26%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
13%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Grove Collaborative Customer Satisfaction
Grove Collaborative's Customer Satisfaction score was rated highest by customers who have used Grove Collaborative's products/services for 2 to 5 Years, and rated lowest by customers who have used Grove Collaborative's products/services for Less than 1 Year.
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Ranked Grove Collaborative Customer Satisfaction the Highest
Ranked Grove Collaborative Customer Satisfaction the Lowest
Grove Collaborative Customer Satisfaction Score by Gender
Grove Collaborative's Customer Satisfaction score was rated 76 by Female customers on Comparably.
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76 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 18% | |
Very Dissatisfied | 0% |
Grove Collaborative Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Grove Collaborative's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
50%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
30%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Grove Collaborative's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
Grove Collaborative Customer Satisfaction Score by Age
Grove Collaborative's Customer Satisfaction score was rated 60 points by customers ages 26-30 on Comparably.
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0
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40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 60% |
Grove Collaborative Customer Satisfaction Score by Usage
Grove Collaborative's Customer Satisfaction score was rated the highest by customers who have used Grove Collaborative's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Grove Collaborative Customer Satisfaction vs. Competitors
Compared to its competitors, Grove Collaborative's Customer Satisfaction score is rated right above Thrive Market, and is preceded by Amazon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| Grove Collaborative | 72% |
| Thrive Market | 47% |
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Grove Collaborative Customer Service
3.9/5
Grove Collaborative has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Grove Collaborative's Customer Service
Address
1770 Union Street, San Francisco, CA 94123
Website
http://www.grove.co
Quick Insights into Grove Collaborative Customer Service
Grove Collaborative's Customer Service score was rated highest by customers who have used Grove Collaborative's products/services for 2 to 5 Years, and rated lowest by customers ages 26-30.
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Ranked Grove Collaborative Customer Service the Highest
Ranked Grove Collaborative Customer Service the Lowest
Grove Collaborative Customer Service Score by Gender
Grove Collaborative's Customer Service score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Grove Collaborative Customer Service Score by Ethnicity
Grove Collaborative's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Grove Collaborative.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
Grove Collaborative Customer Service Score by Age
Grove Collaborative's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
36-40 4.5 | 36-40 | 4.5 |
Grove Collaborative Customer Service Score by Usage
Grove Collaborative's Customer Service score was rated the highest by customers who have used Grove Collaborative's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Grove Collaborative Customer Service Score by Industry
Grove Collaborative's Customer Service score was rated 2.7 stars by Accounting industry customers.
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Grove Collaborative Customer Service vs. Competitors
Compared to its competitors, Grove Collaborative's Customer Service score is rated right above Thrive Market, and is preceded by Amazon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Grove Collaborative | 3.9/5 |
| Thrive Market | 3.3/5 |
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Grove Collaborative as an Employer
3.2/5
Grove Collaborative has a 3.2/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Grove Collaborative scored a 22 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Grove Collaborative would recommend the brand to a friend. ENPS measures how likely Grove Collaborative employees would recommend working at Grove Collaborative to a friend.
Net Promoter Score
22
NPS Score
| 47% | Promoters |
|---|---|
| 28% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 42% | Promoters |
|---|---|
| 19% | Passive |
| 39% | Detractors |
