

H&E Equipment Services, one of the biggest integrated equipment dealerships in the nation, Among its major competitors, H&E Equipment Services is ranked in 1st place for NPS while Komatsu is 2nd, and Caterpillar Inc. is 3rd.Their current market cap is $1.37B
H&E Equipment Services's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether H&E Equipment Services's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 50 | Aug 2022 | 50 |
Sep 2022 40 | Sep 2022 | 40 |
Oct 2022 50 | Oct 2022 | 50 |
Jun 2023 27 | Jun 2023 | 27 |
Jul 2023 12 | Jul 2023 | 12 |
Aug 2023 22 | Aug 2023 | 22 |
Oct 2023 30 | Oct 2023 | 30 |
Dec 2023 36 | Dec 2023 | 36 |
Mar 2024 42 | Mar 2024 | 42 |
Nov 2024 30 | Nov 2024 | 30 |
Dec 2024 36 | Dec 2024 | 36 |
Jun 2025 40 | Jun 2025 | 40 |
H&E Equipment Services is ranked first for NPS among its competitors. Komatsu and Caterpillar Inc. come in second and third, with McGrath RentCorp coming in at #4. Among those competitors, it is the lowest valued company behind Caterpillar Inc..
![]() H&E Equipment Services | ![]() Caterpillar Inc. | ![]() Komatsu | ![]() McGrath RentCorp | |
| Global Ranking | #- | #171 | #- | #- |
| NPS | 40 | 38 | 40 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.37B | $126.91B | $30.55B | $1.97B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
H&E Equipment Services's NPS was rated 75 by Male customers on Comparably.
H&E Equipment Services's NPS was rated 75 by Male customers on Comparably.
H&E Equipment Services's NPS is not yet rated by Female customers.
H&E Equipment Services's NPS was rated 67 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Compared to its competitors, H&E Equipment Services's NPS is rated right above Komatsu.
| COMPANY | NPS Score | |
|---|---|---|
![]() | H&E Equipment Services | 40 |
![]() | Komatsu | 40 |
![]() | Caterpillar Inc. | 38 |
![]() | McGrath RentCorp | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of H&E Equipment Services users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
H&E Equipment Services's Customer Loyalty score was rated 100 by Male customers on Comparably.
H&E Equipment Services's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
H&E Equipment Services's Customer Loyalty score was rated 100% by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, H&E Equipment Services's Customer Loyalty score is rated right above Caterpillar Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | H&E Equipment Services | 79% |
![]() | Caterpillar Inc. | 78% |
![]() | Komatsu | 68% |
![]() | McGrath RentCorp | N/A |
H&E Equipment Services has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock H&E Equipment Services' overall Product Quality score rated by its users and customers.
H&E Equipment Services’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated H&E Equipment Services's product the highest.
H&E Equipment Services's Product Quality score was rated highest by Caucasian customers.
H&E Equipment Services's Product Quality score was rated 4.7 by Male customers on Comparably.
H&E Equipment Services's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
H&E Equipment Services's Product Quality score was rated 4.6 stars by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, H&E Equipment Services's Product Quality score is rated right above Caterpillar Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | H&E Equipment Services | 4.2/5 |
![]() | Caterpillar Inc. | 3.9/5 |
![]() | Komatsu | 3.8/5 |
![]() | McGrath RentCorp | N/A |
H&E Equipment Services has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock H&E Equipment Services' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry.
H&E Equipment Services's ROI score was rated highest by Caucasian customers.
H&E Equipment Services's ROI score was rated 4.5 by Male customers on Comparably.
H&E Equipment Services's ROI score was rated 4.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
H&E Equipment Services's ROI score was rated 4.5 stars by Construction industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, H&E Equipment Services's ROI score is rated right above Caterpillar Inc..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | H&E Equipment Services | 4.1/5 |
![]() | Caterpillar Inc. | 4/5 |
![]() | Komatsu | 3.5/5 |
![]() | McGrath RentCorp | N/A |
H&E Equipment Services has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
H&E Equipment Services's Customer Satisfaction score was rated highest by Caucasian customers.
H&E Equipment Services's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
H&E Equipment Services' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
H&E Equipment Services's Customer Satisfaction score was rated 100 points by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "H&E Equipment Services Customer Satisfaction Score by Industry",
"text": "H&E Equipment Services's Customer Satisfaction score was rated 100 points by Construction industry customers.",
"bars": [
{
"label": "Construction",
"groupId": 510,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "H&E Equipment Services's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Compared to its competitors, H&E Equipment Services's Customer Satisfaction score is rated right above Caterpillar Inc., and is preceded by Komatsu.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Komatsu | 100% |
![]() | H&E Equipment Services | 90% |
![]() | Caterpillar Inc. | 72% |
![]() | McGrath RentCorp | 0% |
H&E Equipment Services has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock H&E Equipment Services' overall Customer Service score rated by its users and customers.
11100 Mead Road, SUITE 200, Baton Rouge, LA
http://www.he-equipment.com/
(225) 298-5333
H&E Equipment Services's Customer Service score was rated highest by Caucasian customers.
H&E Equipment Services's Customer Service score was rated 4.7 by Male customers on Comparably.
H&E Equipment Services's Customer Service score was rated 4.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
H&E Equipment Services's Customer Service score was rated 4.6 stars by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, H&E Equipment Services's Customer Service score is rated right above Komatsu.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | H&E Equipment Services | 4.1/5 |
![]() | Komatsu | 4.1/5 |
![]() | Caterpillar Inc. | 4/5 |
![]() | McGrath RentCorp | N/A |
H&E Equipment Services has a 2.4/5 stars for its overall company culture rated by their employees

In the Bottom 20% of Similar Sized Companies on Comparably.
H&E Equipment Services scored a 40 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of H&E Equipment Services would recommend the brand to a friend. ENPS measures how likely H&E Equipment Services employees would recommend working at H&E Equipment Services to a friend.
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
| 22% | Promoters |
|---|---|
| 19% | Passive |
| 59% | Detractors |