

Hawaiian provides single-carrier service from the North America, Asia, Oceania and the South Pacific to the Hawaiian Islands. Among its major competitors, Hawaiian Airlines is ranked in 4th place for NPS while Delta Air Lines is 1st, and Alaska Air Group is 2nd.
Hawaiian Airlines's Net Promoter Score (NPS) is a 11 with 46% Promoters, 19% Passives, and 35% Detractors. Net Promoter Score tracks whether Hawaiian Airlines's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 19% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 14 | Apr 2024 | 14 |
May 2024 11 | May 2024 | 11 |
Aug 2024 12 | Aug 2024 | 12 |
Sep 2024 12 | Sep 2024 | 12 |
Oct 2024 12 | Oct 2024 | 12 |
Nov 2024 10 | Nov 2024 | 10 |
Dec 2024 12 | Dec 2024 | 12 |
Mar 2025 12 | Mar 2025 | 12 |
Apr 2025 11 | Apr 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Sep 2025 11 | Sep 2025 | 11 |
Oct 2025 11 | Oct 2025 | 11 |
Hawaiian Airlines is ranked third for NPS among its competitors. Delta Air Lines and American Airlines come in first and second, with United Airlines coming in at #4.
![]() Hawaiian Airlines | ![]() Delta Air Lines | ![]() American Airlines | ![]() United Airlines | |
| Global Ranking | #- | #21 | #138 | #144 |
| NPS | 11 | 43 | 14 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.16B | $11.95B | $18.71B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Hawaiian Airlines's NPS 3 points higher than Male customers.
Hawaiian Airlines's NPS was rated -3 by Male customers on Comparably.
Hawaiian Airlines's NPS was rated by Female customers on Comparably.
Hawaiian Airlines's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 26 | Asian or Pacific Islander | 26 |
Other -28 | Other | -28 |
Hawaiian Airlines's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Hawaiian Airlines's NPS was rated the highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -10 | Less than 1 Year | -10 |
1 to 2 Years 75 | 1 to 2 Years | 75 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -23 | 5 to 10 Years | -23 |
Over 10 Years -15 | Over 10 Years | -15 |
Compared to its competitors, Hawaiian Airlines's NPS is rated right above United Airlines, and is preceded by American Airlines.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Delta Air Lines | 43 |
![]() | Alaska Air Group | 36 |
![]() | American Airlines | 14 |
![]() | Hawaiian Airlines | 11 |
![]() | United Airlines | 5 |
Out of the 20 Hawaiian Airlines customer reviews 13 were positive and 7 were constructive. Hawaiian Airlines customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Hawaiian Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hawaiian Airlines's Customer Loyalty score was rated 83 by both Female and Male customers on Comparably.
Hawaiian Airlines's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Hawaiian Airlines's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 85% | 26-30 | 85% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
41-45 70% | 41-45 | 70% |
46-50 74% | 46-50 | 74% |
51-55 73% | 51-55 | 73% |
56-60 100% | 56-60 | 100% |
61-65 66% | 61-65 | 66% |
66+ 85% | 66+ | 85% |
Hawaiian Airlines's Customer Loyalty score was rated the highest by customers who have used Hawaiian Airlines's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hawaiian Airlines's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Hawaiian Airlines's Customer Loyalty score is rated right above Alaska Air Group, and is preceded by Delta Air Lines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Delta Air Lines | 83% |
![]() | Hawaiian Airlines | 80% |
![]() | Alaska Air Group | 79% |
![]() | United Airlines | 72% |
![]() | American Airlines | 70% |
Hawaiian Airlines has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Hawaiian Airlines’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Hawaiian Airlines's product the highest. Reviewers from the Tech industry rated Hawaiian Airlines the lowest at 2.3.
Hawaiian Airlines's Product Quality score was rated highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and rated lowest by customers ages 46-50.
Female customers rated Hawaiian Airlines's Product Quality score 0.4 stars higher than Male customers.
Hawaiian Airlines's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.9 | Other | 2.9 |
Hawaiian Airlines's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.7 | 66+ | 2.7 |
Hawaiian Airlines's Product Quality score was rated the highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hawaiian Airlines's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Hawaiian Airlines's Product Quality score is rated right above American Airlines, and is preceded by Alaska Air Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Delta Air Lines | 4.1/5 |
![]() | Alaska Air Group | 4/5 |
![]() | Hawaiian Airlines | 3.5/5 |
![]() | American Airlines | 3.4/5 |
![]() | United Airlines | 3.2/5 |
Hawaiian Airlines has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Hawaiian Airlines.
Hawaiian Airlines's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Tech industry.
Female customers rated Hawaiian Airlines's ROI score 0.4 stars higher than Male customers.
Hawaiian Airlines's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3 | Other | 3 |
Hawaiian Airlines's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.5 | 66+ | 2.5 |
Hawaiian Airlines's ROI score was rated the highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hawaiian Airlines's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Hawaiian Airlines's ROI score is rated right above United Airlines, and is preceded by American Airlines.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Delta Air Lines | 3.9/5 |
![]() | Alaska Air Group | 3.7/5 |
![]() | American Airlines | 3.4/5 |
![]() | Hawaiian Airlines | 3.3/5 |
![]() | United Airlines | 3.1/5 |
Hawaiian Airlines has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hawaiian Airlines's Customer Satisfaction score was rated highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Hawaiian Airlines's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 6% | |
Very Dissatisfied | 39% |
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 6% | |
Very Dissatisfied | 31% |
Hawaiian Airlines' Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
Hawaiian Airlines' Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
Hawaiian Airlines' Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
Hawaiian Airlines' Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
Hawaiian Airlines's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 43% | |||||||||||||||
| 61-65 | 62% | |||||||||||||||
| 66+ | 41% |
Hawaiian Airlines's Customer Satisfaction score was rated the highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Hawaiian Airlines's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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}Compared to its competitors, Hawaiian Airlines's Customer Satisfaction score is rated right above United Airlines, and is preceded by American Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Delta Air Lines | 79% |
![]() | Alaska Air Group | 75% |
![]() | American Airlines | 65% |
![]() | Hawaiian Airlines | 62% |
![]() | United Airlines | 59% |
Hawaiian Airlines has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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Honolulu, HI
http://www.hawaiianairlines.com/
808-835-3700
Hawaiian Airlines's Customer Service score was rated highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Hawaiian Airlines's Customer Service score 0.3 stars higher than Male customers.
Hawaiian Airlines's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.3 | Other | 2.3 |
Hawaiian Airlines's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3 | 41-45 | 3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.1 | 66+ | 2.1 |
Hawaiian Airlines's Customer Service score was rated the highest by customers who have used Hawaiian Airlines's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Hawaiian Airlines's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Hawaiian Airlines's Customer Service score is rated right above United Airlines, and is preceded by American Airlines.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Delta Air Lines | 4/5 |
![]() | Alaska Air Group | 4/5 |
![]() | American Airlines | 3.4/5 |
![]() | Hawaiian Airlines | 3.3/5 |
![]() | United Airlines | 3.1/5 |
Hawaiian Airlines has a 3.5/5 stars for its overall company culture rated by their employees

Hawaiian Airlines scored a 11 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Hawaiian Airlines would recommend the brand to a friend. ENPS measures how likely Hawaiian Airlines employees would recommend working at Hawaiian Airlines to a friend.
| 46% | Promoters |
|---|---|
| 19% | Passive |
| 35% | Detractors |
| 38% | Promoters |
|---|---|
| 24% | Passive |
| 38% | Detractors |