-7
NPS
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Hilltop Holdings
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About Hilltop Holdings' Brand
Hilltop Holdings operates as a holding company for PlainsCapital Bank that provides business and consumer banking services. Among its major competitors, Hilltop Holdings is ranked in 4th place for NPS while Seavus is 1st, and Fannie Mae is 2nd.Their current market cap is $2.65B
Brand at a Glance
69%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Hilltop Holdings Ranking
- #2 / 4 of its competitors
Hilltop Holdings NPS
Hilltop Holdings's Net Promoter Score (NPS) is a -7 with 43% Promoters, 7% Passives, and 50% Detractors. Net Promoter Score tracks whether Hilltop Holdings's customers would recommend using the product based on a scale of -100 to 100.
Hilltop Holdings Overall NPS
| 43% | Promoters |
|---|---|
| 7% | Passives |
| 50% | Detractors |
Hilltop Holdings NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 50 | Oct 2020 | 50 |
Jan 2021 66 | Jan 2021 | 66 |
Feb 2021 75 | Feb 2021 | 75 |
Apr 2021 80 | Apr 2021 | 80 |
Jul 2021 49 | Jul 2021 | 49 |
Aug 2021 29 | Aug 2021 | 29 |
Jun 2022 -10 | Jun 2022 | -10 |
Nov 2023 0 | Nov 2023 | 0 |
Sep 2024 -9 | Sep 2024 | -9 |
Oct 2024 -16 | Oct 2024 | -16 |
Jan 2025 -8 | Jan 2025 | -8 |
How Other Brands Compare
Hilltop Holdings is ranked second for NPS among its competitors. Fannie Mae and First Defiance Financial Corp. come in first and third, with Home BancShares coming in at #4. Among those competitors, it is the second most valued company behind Home BancShares.
Hilltop Holdings |  Fannie Mae | Home BancShares | First Defiance Financial Corp. | |
| Global Ranking | #- | #295 | #- | #- |
| NPS | -7 | 28 | - | - |
| Valuation Updated every 24 hours for public companies | $2.65B | $2.36B | $4.47B | $675.62M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hilltop Holdings NPS vs. Competitors
Compared to its competitors, Hilltop Holdings's NPS is rated right below Netcetera AG.
| COMPANY | NPS Score | |
|---|---|---|
 | Seavus | 34 |
| Fannie Mae | 28 |
 | Netcetera AG | 0 |
| Hilltop Holdings | -7 |
Hilltop Holdings Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Hilltop Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hilltop Holdings Customer Loyalty vs. Competitors
Compared to its competitors, Hilltop Holdings's Customer Loyalty score is rated right above Netcetera AG, and is preceded by Fannie Mae.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Seavus | 83% |
| Fannie Mae | 82% |
| Hilltop Holdings | 69% |
| Netcetera AG | N/A |
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Hilltop Holdings Product Quality
3.6/5
Hilltop Holdings has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Hilltop Holdings Product Information
Hilltop Holdings’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- www.hilltop-holdings.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
FinTech
Hilltop Holdings Product Quality vs. Competitors
Compared to its competitors, Hilltop Holdings's Product Quality score is rated right above Netcetera AG, and is preceded by Fannie Mae.
| COMPANY | Product Quality Score | |
|---|---|---|
| Seavus | 4.1/5 |
| Fannie Mae | 3.8/5 |
| Hilltop Holdings | 3.6/5 |
| Netcetera AG | N/A |
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Hilltop Holdings Pricing
Hilltop Holdings ROI & Value For Money
3.4/5
Hilltop Holdings has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Hilltop Holdings Pricing vs. Competitors
Compared to its competitors, Hilltop Holdings's ROI score is rated right above Netcetera AG, and is preceded by Fannie Mae.
| COMPANY | Pricing Score | |
|---|---|---|
| Seavus | 3.7/5 |
| Fannie Mae | 3.7/5 |
| Hilltop Holdings | 3.4/5 |
| Netcetera AG | N/A |
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Hilltop Holdings Customer Satisfaction (CSAT)
Hilltop Holdings Customer Satisfaction (CSAT) Score
60 / 100
Hilltop Holdings has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hilltop Holdings Customer Satisfaction vs. Competitors
Compared to its competitors, Hilltop Holdings's Customer Satisfaction score is rated right above Netcetera AG, and is preceded by Fannie Mae.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Seavus | 100% |
| Fannie Mae | 84% |
| Hilltop Holdings | 60% |
| Netcetera AG | 0% |
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Hilltop Holdings Customer Service
3.7/5
Hilltop Holdings has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Hilltop Holdings's Customer Service
Address
Dallas, TX
Website
www.hilltop-holdings.com/
Hilltop Holdings Customer Service vs. Competitors
Compared to its competitors, Hilltop Holdings's Customer Service score is rated right above Netcetera AG, and is preceded by Fannie Mae.
| COMPANY | Customer Service Score | |
|---|---|---|
| Seavus | 4.1/5 |
| Fannie Mae | 3.9/5 |
| Hilltop Holdings | 3.7/5 |
| Netcetera AG | N/A |
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Hilltop Holdings as an Employer
4.7/5
Hilltop Holdings has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Hilltop Holdings scored a -7 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of Hilltop Holdings would recommend the brand to a friend. ENPS measures how likely Hilltop Holdings employees would recommend working at Hilltop Holdings to a friend.
Net Promoter Score
-7
NPS Score
| 43% | Promoters |
|---|---|
| 7% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
41
eNPS Score
| 58% | Promoters |
|---|---|
| 25% | Passive |
| 17% | Detractors |
