0
NPS
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Iceland
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About Iceland's Brand
Operator of a retail chain of food stores in the United Kingdom. The company offers frozen food, including party food, meat, chicken and duck, fish, vegetables, pizzas, ready meals, roast from frozen products, ice creams and desserts. Among its major competitors, Iceland is ranked in 3rd place for NPS while Wm Morrison Supermarkets is 1st, and Publix Super Markets is 2nd.
Iceland Ranking
- #3 / 3 of its competitors
Iceland NPS
Iceland's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Iceland's customers would recommend using the product based on a scale of -100 to 100.
Iceland Overall NPS
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
Iceland NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
How Other Brands Compare
Iceland is ranked third for NPS among its competitors. Wm Morrison Supermarkets and Publix Super Markets come in first and second.
Iceland |  Publix Super Markets |  Wm Morrison Supermarkets | |
| Global Ranking | #- | #246 | #- |
| NPS | 0 | 35 | 67 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $5.85B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Iceland NPS vs. Competitors
Compared to its competitors, Iceland's NPS is rated right below Publix Super Markets.
| COMPANY | NPS Score | |
|---|---|---|
| Wm Morrison Supermarkets | 67 |
| Publix Super Markets | 35 |
| Iceland | 0 |
Iceland Customer Satisfaction (CSAT)
Iceland Customer Satisfaction (CSAT) Score
100 / 100
Iceland has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Iceland Customer Satisfaction vs. Competitors
Compared to its competitors, Iceland's Customer Satisfaction score is rated right above Publix Super Markets.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Iceland | 100% |
| Publix Super Markets | 73% |
| Wm Morrison Supermarkets | 0% |
Unlock Iceland Customer Satisfaction vs. Competitors Data
VS
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Iceland as an Employer
3.5/5
Iceland has a 3.5/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Iceland scored a 0 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Iceland would recommend the brand to a friend. ENPS measures how likely Iceland employees would recommend working at Iceland to a friend.
Net Promoter Score
0
NPS Score
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 22% | Promoters |
|---|---|
| 45% | Passive |
| 33% | Detractors |
