-24
NPS
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IMVU
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About IMVU's Brand
IMVU is a global 3D avatar-based social community of over 4 million monthly active users who come together to connect and enjoy a shared experience. Among its major competitors, IMVU is ranked in 2nd place for NPS while ROBLOX is 1st, and Linden Lab is 3rd.Their current valuation is $85.00M
Brand at a Glance
86%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.4/5
Customer Service
IMVU Ranking
- #2 / 3 of its competitors
IMVU NPS
IMVU's Net Promoter Score (NPS) is a -24 with 33% Promoters, 10% Passives, and 57% Detractors. Net Promoter Score tracks whether IMVU's customers would recommend using the product based on a scale of -100 to 100.
IMVU Overall NPS
| 33% | Promoters |
|---|---|
| 10% | Passives |
| 57% | Detractors |
IMVU NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -25 | Dec 2024 | -25 |
Jan 2025 -25 | Jan 2025 | -25 |
Feb 2025 -25 | Feb 2025 | -25 |
Apr 2025 -25 | Apr 2025 | -25 |
May 2025 -26 | May 2025 | -26 |
Jun 2025 -26 | Jun 2025 | -26 |
Jul 2025 -26 | Jul 2025 | -26 |
Aug 2025 -26 | Aug 2025 | -26 |
Sep 2025 -26 | Sep 2025 | -26 |
Oct 2025 -26 | Oct 2025 | -26 |
Nov 2025 -26 | Nov 2025 | -26 |
Dec 2025 -26 | Dec 2025 | -26 |
How Other Brands Compare
IMVU is ranked second for NPS among its competitors. ROBLOX and Linden Lab come in first and third. Among those competitors, it is the second most valued company behind ROBLOX.
IMVU |  ROBLOX |  Linden Lab | |
| Global Ranking | #- | #14 | #- |
| NPS | -24 | 38 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $85.00M | $2.50B | $60.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IMVU NPS by Gender
Male customers rated IMVU's NPS 11 points higher than Female customers.
Male
-25
IMVU's NPS was rated -25 by Male customers on Comparably.
36%
Promoters
3%
Passives
61%
Detractors
Female
-36
IMVU's NPS was rated -36 by Female customers on Comparably.
28%
Promoters
8%
Passives
64%
Detractors
IMVU NPS by Ethnicity
IMVU's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -49 | Caucasian | -49 |
Hispanic or Latino -6 | Hispanic or Latino | -6 |
African American/Black -11 | African American/Black | -11 |
Other -44 | Other | -44 |
IMVU NPS by Age
IMVU's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
IMVU NPS by Usage
IMVU's NPS was rated the highest by customers who have used IMVU's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -8 | Less than 1 Year | -8 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -57 | Over 10 Years | -57 |
IMVU NPS vs. Competitors
Compared to its competitors, IMVU's NPS is rated right above Linden Lab, and is preceded by ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
| ROBLOX | 38 |
| IMVU | -24 |
| Linden Lab | -28 |
IMVU Customer Reviews
Out of the 31 IMVU customer reviews 9 were positive and 22 were constructive. IMVU customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
IMVU Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of IMVU users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
IMVU Customer Loyalty Score by Gender
Male customers rated IMVU's Customer Loyalty score 7% higher than Female customers.
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Male
94%
Yes
Female
87%
Yes
IMVU Customer Loyalty Score by Ethnicity
IMVU's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of IMVU.
92
out of 100
Caucasian
83
out of 100
Hispanic or Latino
90
out of 100
African American/Black
90
out of 100
Other
IMVU Customer Loyalty Score by Age
IMVU's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 88% | 18-25 | 88% |
26-30 87% | 26-30 | 87% |
31-35 96% | 31-35 | 96% |
36-40 87% | 36-40 | 87% |
41-45 100% | 41-45 | 100% |
46-50 91% | 46-50 | 91% |
51-55 80% | 51-55 | 80% |
61-65 100% | 61-65 | 100% |
IMVU Customer Loyalty Score by Usage
IMVU's Customer Loyalty score was rated the highest by customers who have used IMVU's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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IMVU Customer Loyalty Score by Industry
IMVU's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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IMVU Customer Loyalty vs. Competitors
Compared to its competitors, IMVU's Customer Loyalty score is rated right below Linden Lab.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Linden Lab | 87% |
| IMVU | 86% |
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IMVU Product Quality
2.7/5
IMVU has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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IMVU Product Information
IMVU’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated IMVU's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated IMVU the lowest at 1.9.
- Website
- http://www.imvu.com
- Company Size
- 51-200 Employees
Industry
Tech
Gaming
Social
Quick Insights into IMVU Product Quality
IMVU's Product Quality score was rated highest by customers who have used IMVU's products/services for 1 to 2 Years, and rated lowest by customers from the Accounting industry.
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Ranked IMVU Product Quality the Highest
Ranked IMVU Product Quality the Lowest
IMVU Product Quality Score by Gender
Male customers rated IMVU's Product Quality score 0.1 stars higher than Female customers.
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Male
2.6/5
Female
2.5/5
IMVU Product Quality Score by Ethnicity
IMVU's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 2.6 | Other | 2.6 |
IMVU Product Quality Score by Age
IMVU's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.4 | 31-35 | 2.4 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.9 | 51-55 | 1.9 |
61-65 2 | 61-65 | 2 |
IMVU Product Quality Score by Usage
IMVU's Product Quality score was rated the highest by customers who have used IMVU's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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IMVU Product Quality Score by Industry
IMVU's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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IMVU Product Quality vs. Competitors
Compared to its competitors, IMVU's Product Quality score is rated right below Linden Lab.
| COMPANY | Product Quality Score | |
|---|---|---|
| ROBLOX | 4/5 |
| Linden Lab | 3.2/5 |
| IMVU | 2.7/5 |
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IMVU Pricing
IMVU ROI & Value For Money
2.5/5
IMVU has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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IMVU Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from IMVU.
Quick Insights into IMVU ROI
IMVU's ROI score was rated highest by customers who have used IMVU's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.
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Ranked IMVU ROI the Highest
Ranked IMVU ROI the Lowest
IMVU ROI Score by Gender
Female customers rated IMVU's ROI score 0.1 stars higher than Male customers.
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Male
2.2/5
Female
2.3/5
IMVU ROI Score by Ethnicity
IMVU's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 2.2 | Other | 2.2 |
IMVU ROI Score by Age
IMVU's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 1.6 | 26-30 | 1.6 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.5 | 51-55 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
IMVU ROI Score by Usage
IMVU's ROI score was rated the highest by customers who have used IMVU's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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IMVU ROI Score by Industry
IMVU's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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IMVU Pricing vs. Competitors
Compared to its competitors, IMVU's ROI score is rated right below Linden Lab.
| COMPANY | Pricing Score | |
|---|---|---|
| ROBLOX | 3.8/5 |
| Linden Lab | 3/5 |
| IMVU | 2.5/5 |
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IMVU Customer Satisfaction (CSAT)
IMVU Customer Satisfaction (CSAT) Score
39 / 100
IMVU has an overall Customer Satisfaction score of 39 rated by its users and customers.
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Very Satisfied
24%
Satisfied
15%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
14%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IMVU Customer Satisfaction
IMVU's Customer Satisfaction score was rated highest by customers who have used IMVU's products/services for Less than 1 Year, and rated lowest by customers from the Accounting industry.
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Ranked IMVU Customer Satisfaction the Highest
Ranked IMVU Customer Satisfaction the Lowest
IMVU Customer Satisfaction Score by Gender
Male customers rated IMVU's Customer Satisfaction score 4 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 16% | |
Very Dissatisfied | 31% |
32 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 15% | |
Very Dissatisfied | 46% |
IMVU Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
IMVU's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
12%
Satisfied
13%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
25%
Very Dissatisfied
44%
CSAT according to Hispanic or Latino
IMVU's Customer Satisfaction (CSAT) score was rated 57% according to Hispanic or Latino users and customers.
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57 / 100
Very Satisfied
44%
Satisfied
13%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
25%
CSAT according to African American/Black
IMVU's Customer Satisfaction (CSAT) score was rated 37% according to African American/Black users and customers.
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37 / 100
Very Satisfied
30%
Satisfied
7%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
9%
Very Dissatisfied
40%
CSAT according to Other
IMVU's Customer Satisfaction (CSAT) score was rated 32% according to Other users and customers.
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32 / 100
Very Satisfied
19%
Satisfied
13%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
6%
Very Dissatisfied
46%
IMVU Customer Satisfaction Score by Age
IMVU's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 49% | |||||||||||||||
| 26-30 | 20% | |||||||||||||||
| 31-35 | 24% | |||||||||||||||
| 36-40 | 29% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 13% | |||||||||||||||
| 61-65 | 0% |
IMVU Customer Satisfaction Score by Usage
IMVU's Customer Satisfaction score was rated the highest by customers who have used IMVU's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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IMVU Customer Satisfaction Score by Industry
IMVU's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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{
"title": "IMVU Customer Satisfaction Score by Industry",
"text": "IMVU's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 41,
"stars": 0,
"csatScore": 41,
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"scoreClassName": "",
"scoreLabel": 41
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 17,
"stars": 0,
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"scoreClassName": "",
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"groupId": 499,
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"scoreClassName": "max",
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},
{
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"groupId": 515,
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"groupId": 522,
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]
}IMVU Customer Satisfaction vs. Competitors
Compared to its competitors, IMVU's Customer Satisfaction score is rated right below Linden Lab.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| ROBLOX | 73% |
| Linden Lab | 66% |
| IMVU | 39% |
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IMVU Customer Service
2.4/5
IMVU has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About IMVU's Customer Service
Address
1001 Marshall Street, Redwood City, CA 94063
Website
http://www.imvu.com
Phone Number
6503214688
Quick Insights into IMVU Customer Service
IMVU's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 61-65.
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Ranked IMVU Customer Service the Highest
Ranked IMVU Customer Service the Lowest
IMVU Customer Service Score by Gender
Female customers rated IMVU's Customer Service score 0.1 stars higher than Male customers.
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Male
2.1/5
Female
2.2/5
IMVU Customer Service Score by Ethnicity
IMVU's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of IMVU.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 2.1 | Other | 2.1 |
IMVU Customer Service Score by Age
IMVU's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of IMVU.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 1.6 | 26-30 | 1.6 |
31-35 2.2 | 31-35 | 2.2 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.5 | 51-55 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
IMVU Customer Service Score by Usage
IMVU's Customer Service score was rated the highest by customers who have used IMVU's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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IMVU Customer Service Score by Industry
IMVU's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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IMVU Customer Service vs. Competitors
Compared to its competitors, IMVU's Customer Service score is rated right below Linden Lab.
| COMPANY | Customer Service Score | |
|---|---|---|
| ROBLOX | 3.6/5 |
| Linden Lab | 3.2/5 |
| IMVU | 2.4/5 |
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IMVU as an Employer
3.3/5
IMVU has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
IMVU scored a -24 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of IMVU would recommend the brand to a friend. ENPS measures how likely IMVU employees would recommend working at IMVU to a friend.
Net Promoter Score
-24
NPS Score
| 33% | Promoters |
|---|---|
| 10% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 57% | Promoters |
|---|---|
| 5% | Passive |
| 38% | Detractors |
