61
NPS
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Insomniac
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About Insomniac's Brand
Insomniac Inc is an Entertainment company located in 35 W Pine St, Orlando, Florida, United States. Among its major competitors, Insomniac is ranked in 2nd place for NPS while Just Dance is 1st, and The Do LaB is 3rd.
Brand at a Glance
85%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Insomniac Ranking
- #2 / 3 of its competitors
Insomniac NPS
Insomniac's Net Promoter Score (NPS) is a 61 with 78% Promoters, 5% Passives, and 17% Detractors. Net Promoter Score tracks whether Insomniac's customers would recommend using the product based on a scale of -100 to 100.
Insomniac Overall NPS
| 78% | Promoters |
|---|---|
| 5% | Passives |
| 17% | Detractors |
Insomniac NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 61 | Apr 2024 | 61 |
May 2024 63 | May 2024 | 63 |
Jul 2024 63 | Jul 2024 | 63 |
Aug 2024 60 | Aug 2024 | 60 |
Sep 2024 62 | Sep 2024 | 62 |
Dec 2024 62 | Dec 2024 | 62 |
Feb 2025 64 | Feb 2025 | 64 |
May 2025 64 | May 2025 | 64 |
Jun 2025 62 | Jun 2025 | 62 |
Jul 2025 62 | Jul 2025 | 62 |
Sep 2025 64 | Sep 2025 | 64 |
Nov 2025 62 | Nov 2025 | 62 |
How Other Brands Compare
Insomniac is ranked second for NPS among its competitors. Just Dance and The Do LaB come in first and third.
Insomniac |  Just Dance |  The Do LaB | |
| Global Ranking | #- | #733 | #- |
| NPS | 61 | 65 | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Insomniac NPS by Gender
Male customers rated Insomniac's NPS 34 points higher than Female customers.
Male
74
Insomniac's NPS was rated 74 by Male customers on Comparably.
87%
Promoters
0%
Passives
13%
Detractors
Female
40
Insomniac's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Insomniac NPS by Ethnicity
Insomniac's NPS was rated 83 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 83 | Caucasian | 83 |
Insomniac NPS by Age
Insomniac's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Insomniac NPS by Usage
Insomniac's NPS was rated 60 points by customers who have used Insomniac's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 60 | 2 to 5 Years | 60 |
Insomniac NPS vs. Competitors
Compared to its competitors, Insomniac's NPS is rated right below Just Dance.
| COMPANY | NPS Score | |
|---|---|---|
| Just Dance | 65 |
| Insomniac | 61 |
Insomniac Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Insomniac users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Insomniac Customer Loyalty Score by Gender
Male customers rated Insomniac's Customer Loyalty score 18% higher than Female customers.
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Male
100%
Yes
Female
82%
Yes
Insomniac Customer Loyalty Score by Ethnicity
Insomniac's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Insomniac Customer Loyalty Score by Age
Insomniac's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
31-35 82% | 31-35 | 82% |
Insomniac Customer Loyalty Score by Usage
Insomniac's Customer Loyalty score was rated 100% by customers who have used Insomniac's products/services for 2 to 5 Years.
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Insomniac Customer Loyalty vs. Competitors
Compared to its competitors, Insomniac's Customer Loyalty score is rated right below Just Dance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Just Dance | 88% |
| Insomniac | 85% |
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Insomniac Product Quality
4.2/5
Insomniac has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Insomniac Product Information
Insomniac’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- http://insomniac.com
- Company Size
- 51-200 Employees
Industry
Tech
Media
Quick Insights into Insomniac Product Quality
Insomniac's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked Insomniac Product Quality the Highest
Ranked Insomniac Product Quality the Lowest
Insomniac Product Quality Score by Gender
Female customers rated Insomniac's Product Quality score 0.4 stars higher than Male customers.
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Male
4.4/5
Female
4.8/5
Insomniac Product Quality Score by Ethnicity
Insomniac's Product Quality score was rated 4.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Insomniac Product Quality Score by Age
Insomniac's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
31-35 4.8 | 31-35 | 4.8 |
Insomniac Product Quality Score by Usage
Insomniac's Product Quality score was rated 4.3 stars by customers who have used Insomniac's products/services for 2 to 5 Years.
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Insomniac Product Quality vs. Competitors
Compared to its competitors, Insomniac's Product Quality score is rated right above Just Dance.
| COMPANY | Product Quality Score | |
|---|---|---|
| Insomniac | 4.2/5 |
| Just Dance | 4.1/5 |
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Insomniac Pricing
Insomniac ROI & Value For Money
4.1/5
Insomniac has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into Insomniac ROI
Insomniac's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked Insomniac ROI the Highest
Ranked Insomniac ROI the Lowest
Insomniac ROI Score by Gender
Female customers rated Insomniac's ROI score 0.2 stars higher than Male customers.
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Male
4.3/5
Female
4.5/5
Insomniac ROI Score by Ethnicity
Insomniac's ROI score was rated 4.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Insomniac ROI Score by Age
Insomniac's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4.6 | 31-35 | 4.6 |
Insomniac ROI Score by Usage
Insomniac's ROI score was rated 3.9 stars by customers who have used Insomniac's products/services for 2 to 5 Years.
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Insomniac Pricing vs. Competitors
Compared to its competitors, Insomniac's ROI score is rated right above Just Dance.
| COMPANY | Pricing Score | |
|---|---|---|
| Insomniac | 4.1/5 |
| Just Dance | 3.9/5 |
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Insomniac Customer Satisfaction (CSAT)
Insomniac Customer Satisfaction (CSAT) Score
81 / 100
Insomniac has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
59%
Satisfied
22%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Insomniac Customer Satisfaction
Insomniac's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked Insomniac Customer Satisfaction the Highest
Ranked Insomniac Customer Satisfaction the Lowest
Insomniac Customer Satisfaction Score by Gender
Female customers rated Insomniac's Customer Satisfaction score 12 points higher than Male customers.
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88 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Insomniac Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Insomniac's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Insomniac Customer Satisfaction Score by Age
Insomniac's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 84% | |||||||||||||||
| 31-35 | 100% |
Insomniac Customer Satisfaction Score by Usage
Insomniac's Customer Satisfaction score was rated 80 points by customers who have used Insomniac's products/services for 2 to 5 Years.
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Insomniac Customer Satisfaction vs. Competitors
Compared to its competitors, Insomniac's Customer Satisfaction score is rated right below Just Dance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Just Dance | 88% |
| Insomniac | 81% |
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Insomniac Customer Service
4.2/5
Insomniac has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Insomniac's Customer Service
Address
Los Angeles, CA
Website
http://insomniac.com
Phone Number
(323) 874-7030
Quick Insights into Insomniac Customer Service
Insomniac's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked Insomniac Customer Service the Highest
Ranked Insomniac Customer Service the Lowest
Insomniac Customer Service Score by Gender
Female customers rated Insomniac's Customer Service score 0.4 stars higher than Male customers.
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Male
4.2/5
Female
4.6/5
Insomniac Customer Service Score by Ethnicity
Insomniac's Customer Service score was rated 4.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Insomniac Customer Service Score by Age
Insomniac's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 4.7 | 31-35 | 4.7 |
Insomniac Customer Service Score by Usage
Insomniac's Customer Service score was rated 3.8 stars by customers who have used Insomniac's products/services for 2 to 5 Years.
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Insomniac Customer Service vs. Competitors
Compared to its competitors, Insomniac's Customer Service score is rated right above Just Dance.
| COMPANY | Customer Service Score | |
|---|---|---|
| Insomniac | 4.2/5 |
| Just Dance | 3.9/5 |
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Insomniac as an Employer
3.3/5
Insomniac has a 3.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Insomniac scored a 61 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Insomniac would recommend the brand to a friend. ENPS measures how likely Insomniac employees would recommend working at Insomniac to a friend.
Net Promoter Score
61
NPS Score
| 78% | Promoters |
|---|---|
| 5% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 33% | Promoters |
|---|---|
| 9% | Passive |
| 58% | Detractors |
