

ITC is working to limit energy losses by upgrading the nation's transmission grid. Among its major competitors, ITC Holdings is ranked in 2nd place for NPS while Pinnacle West is 1st, and DTE Energy is 3rd.
ITC Holdings's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether ITC Holdings's customers would recommend using the product based on a scale of -100 to 100.
| 66% | Promoters |
|---|---|
| 17% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 -100 | Aug 2022 | -100 |
Dec 2022 0 | Dec 2022 | 0 |
Aug 2023 33 | Aug 2023 | 33 |
Sep 2024 50 | Sep 2024 | 50 |
Oct 2024 49 | Oct 2024 | 49 |
ITC Holdings is ranked second for NPS among its competitors. Pinnacle West and DTE Energy come in first and third, with IDACORP coming in at #4.
![]() ITC Holdings | ![]() DTE Energy | ![]() Pinnacle West | ![]() IDACORP | |
| Global Ranking | #- | #698 | #- | #- |
| NPS | 49 | -30 | 100 | - |
| Valuation Updated every 24 hours for public companies | - | $4.99B | $8.76B | $5.34B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, ITC Holdings's NPS is rated right above Atlantic Power Corporation, and is preceded by Pinnacle West.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pinnacle West | 100 |
![]() | ITC Holdings | 49 |
![]() | Atlantic Power Corporation | N/A |
![]() | DTE Energy | -30 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of ITC Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, ITC Holdings's Customer Loyalty score is rated right above Atlantic Power Corporation, and is preceded by DTE Energy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Pinnacle West | 100% |
![]() | DTE Energy | 70% |
![]() | ITC Holdings | 53% |
![]() | Atlantic Power Corporation | N/A |
ITC Holdings has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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ITC Holdings’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, ITC Holdings's Product Quality score is rated right above DTE Energy.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | ITC Holdings | 4.1/5 |
![]() | DTE Energy | 2.4/5 |
![]() | Pinnacle West | 2.2/5 |
![]() | Atlantic Power Corporation | N/A |
ITC Holdings has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, ITC Holdings's ROI score is rated right above Pinnacle West.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ITC Holdings | 3.9/5 |
![]() | Pinnacle West | 2.5/5 |
![]() | DTE Energy | 2.2/5 |
![]() | Atlantic Power Corporation | N/A |
ITC Holdings has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, ITC Holdings's Customer Satisfaction score is rated right above DTE Energy, and is preceded by Pinnacle West.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Pinnacle West | 100% |
![]() | ITC Holdings | 80% |
![]() | DTE Energy | 30% |
![]() | Atlantic Power Corporation | 0% |
ITC Holdings has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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27175 Energy Way Novi, Novi, MI
http://www.itc-holdings.com/
248-946-3000
Compared to its competitors, ITC Holdings's Customer Service score is rated right above DTE Energy, and is preceded by Pinnacle West.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pinnacle West | 5/5 |
![]() | ITC Holdings | 3.8/5 |
![]() | DTE Energy | 2.3/5 |
![]() | Atlantic Power Corporation | N/A |
ITC Holdings has a 3.9/5 stars for its overall company culture rated by their employees

ITC Holdings scored a 49 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of ITC Holdings would recommend the brand to a friend. ENPS measures how likely ITC Holdings employees would recommend working at ITC Holdings to a friend.
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
| 44% | Promoters |
|---|---|
| 34% | Passive |
| 22% | Detractors |