100
NPS
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ITV
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About ITV's Brand
Provider of media broadcasting services intended to feature a series of entertainment content. The company's media broadcasting services includes delivery of its content across multiple platforms through direct content deals available on over twenty-five platforms enabling viewers avail a range of entertainment programming across a diverse range of genres such as drama, entertainment and factual. Among its major competitors, ITV is ranked in 1st place for NPS while BBC is 2nd, and 1 Mainstream is 3rd.
ITV Ranking
- #1 / 4 of its competitors
ITV NPS
ITV's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether ITV's customers would recommend using the product based on a scale of -100 to 100.
ITV Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
ITV NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 100 | Mar 2024 | 100 |
How Other Brands Compare
ITV is ranked first for NPS among its competitors. BBC and 1 Mainstream come in second and third, with BBC Trust coming in at #4.
ITV |  BBC |  1 Mainstream |  BBC Trust | |
| Global Ranking | #- | #973 | #- | #- |
| NPS | 100 | 46 | - | - |
| Valuation Updated every 24 hours for public companies | - | $48.47M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Consumer vs. Employees
ITV scored a 100 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of ITV would recommend the brand to a friend. ENPS measures how likely ITV employees would recommend working at ITV to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
