31
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
joann.com
Marketing or Exec? Claim Your Free Account
About joann.com's Brand
Among its major competitors, joann.com is ranked in 2nd place for NPS while Hobby Lobby is 1st, and The Michaels Companies is 3rd.
Brand at a Glance
80%
Customer Loyalty
4.1/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
joann.com Ranking
- #2 / 3 of its competitors
joann.com NPS
joann.com's Net Promoter Score (NPS) is a 31 with 46% Promoters, 39% Passives, and 15% Detractors. Net Promoter Score tracks whether joann.com's customers would recommend using the product based on a scale of -100 to 100.
joann.com Overall NPS
| 46% | Promoters |
|---|---|
| 39% | Passives |
| 15% | Detractors |
joann.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 50 | May 2021 | 50 |
Mar 2022 33 | Mar 2022 | 33 |
Jul 2022 30 | Jul 2022 | 30 |
Aug 2022 36 | Aug 2022 | 36 |
Oct 2022 33 | Oct 2022 | 33 |
Nov 2022 30 | Nov 2022 | 30 |
Jun 2023 45 | Jun 2023 | 45 |
Nov 2023 47 | Nov 2023 | 47 |
Feb 2024 41 | Feb 2024 | 41 |
Aug 2024 38 | Aug 2024 | 38 |
Jan 2025 42 | Jan 2025 | 42 |
Nov 2025 31 | Nov 2025 | 31 |
How Other Brands Compare
joann.com is ranked second for NPS among its competitors. Hobby Lobby and The Michaels Companies come in first and third.
joann.com |  Hobby Lobby |  The Michaels Companies | |
| Global Ranking | #- | #590 | #- |
| NPS | 31 | 34 | 2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $2.22B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
joann.com NPS by Gender
joann.com's NPS was rated 25 by Female customers on Comparably.
Female
25
joann.com's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Male
N/A
joann.com's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
joann.com NPS by Ethnicity
joann.com's NPS was rated 40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
joann.com NPS by Usage
joann.com's NPS was rated 36 points by customers who have used joann.com's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 36 | Over 10 Years | 36 |
joann.com NPS vs. Competitors
Compared to its competitors, joann.com's NPS is rated right above The Michaels Companies, and is preceded by Hobby Lobby.
| COMPANY | NPS Score | |
|---|---|---|
| Hobby Lobby | 34 |
| joann.com | 31 |
| The Michaels Companies | 2 |
joann.com Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of joann.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
joann.com Customer Loyalty Score by Gender
joann.com's Customer Loyalty score was rated 85 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of joann.com.
Female
85%
Yes
Male
N/A
Yes
joann.com Customer Loyalty Score by Ethnicity
joann.com's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of joann.com.
82
out of 100
Caucasian
joann.com Customer Loyalty Score by Usage
joann.com's Customer Loyalty score was rated 89% by customers who have used joann.com's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
joann.com Customer Loyalty Score by Industry
joann.com's Customer Loyalty score was rated 100% by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
joann.com Customer Loyalty vs. Competitors
Compared to its competitors, joann.com's Customer Loyalty score is rated right below The Michaels Companies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hobby Lobby | 85% |
| The Michaels Companies | 81% |
| joann.com | 80% |
Unlock joann.com Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full joann.com Customer Loyalty vs. Competitors data and gain insights into your customers today.
joann.com Product Quality
4.1/5
joann.com has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock joann.com's overall Product Quality score rated by its users and customers.
joann.com Product Information
joann.com’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated joann.com's product the highest.
- Website
- http://joann.com
Quick Insights into joann.com Product Quality
joann.com's Product Quality score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked joann.com's Product Quality.
Ranked joann.com Product Quality the Highest
joann.com Product Quality Score by Gender
joann.com's Product Quality score was rated 4.4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of joann.com.
Female
4.4/5
Male
N/A
joann.com Product Quality Score by Ethnicity
joann.com's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of joann.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
joann.com Product Quality Score by Usage
joann.com's Product Quality score was rated 4.1 stars by customers who have used joann.com's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
joann.com Product Quality Score by Industry
joann.com's Product Quality score was rated 3.2 stars by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
joann.com Product Quality vs. Competitors
Compared to its competitors, joann.com's Product Quality score is rated right above Hobby Lobby.
| COMPANY | Product Quality Score | |
|---|---|---|
| joann.com | 4.1/5 |
| Hobby Lobby | 3.9/5 |
| The Michaels Companies | 3.4/5 |
Unlock joann.com Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full joann.com Product Quality vs. Competitors data and gain insights into your customers today.
joann.com Pricing
joann.com ROI & Value For Money
3.6/5
joann.com has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock joann.com's overall ROI score rated by its users and customers.
joann.com Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into joann.com ROI
joann.com's ROI score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked joann.com's ROI score.
Ranked joann.com ROI the Highest
joann.com ROI Score by Gender
joann.com's ROI score was rated 3.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of joann.com.
Female
3.7/5
Male
N/A
joann.com ROI Score by Ethnicity
joann.com's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of joann.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
joann.com ROI Score by Usage
joann.com's ROI score was rated 3.7 stars by customers who have used joann.com's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
joann.com ROI Score by Industry
joann.com's ROI score was rated 2.6 stars by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
joann.com Pricing vs. Competitors
Compared to its competitors, joann.com's ROI score is rated right above The Michaels Companies, and is preceded by Hobby Lobby.
| COMPANY | Pricing Score | |
|---|---|---|
| Hobby Lobby | 3.7/5 |
| joann.com | 3.6/5 |
| The Michaels Companies | 3.3/5 |
Unlock joann.com ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full joann.com ROI vs. Competitors data and gain insights into your customers today.
joann.com Customer Satisfaction (CSAT)
joann.com Customer Satisfaction (CSAT) Score
72 / 100
joann.com has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
28%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into joann.com Customer Satisfaction
joann.com's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked joann.com's Customer Satisfaction.
Ranked joann.com Customer Satisfaction the Highest
joann.com Customer Satisfaction Score by Gender
joann.com's Customer Satisfaction score was rated 91 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of joann.com.
91 / 100
FemaleVery Satisfied | 64% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 0% |
joann.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
joann.com's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of joann.com.
60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%
joann.com Customer Satisfaction Score by Usage
joann.com's Customer Satisfaction score was rated 67 points by customers who have used joann.com's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
joann.com Customer Satisfaction vs. Competitors
Compared to its competitors, joann.com's Customer Satisfaction score is rated right above The Michaels Companies, and is preceded by Hobby Lobby.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hobby Lobby | 74% |
| joann.com | 72% |
| The Michaels Companies | 59% |
Unlock joann.com Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full joann.com Customer Satisfaction vs. Competitors data and gain insights into your customers today.
joann.com Customer Service
3.8/5
joann.com has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock joann.com's overall Customer Service score rated by its users and customers.
About joann.com's Customer Service
Website
http://joann.com
Quick Insights into joann.com Customer Service
joann.com's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked joann.com's Customer Service score.
Ranked joann.com Customer Service the Highest
joann.com Customer Service Score by Gender
joann.com's Customer Service score was rated 4.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of joann.com.
Female
4.1/5
Male
N/A
joann.com Customer Service Score by Ethnicity
joann.com's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of joann.com.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
joann.com Customer Service Score by Usage
joann.com's Customer Service score was rated 4.2 stars by customers who have used joann.com's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
joann.com Customer Service Score by Industry
joann.com's Customer Service score was rated 2.9 stars by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
joann.com Customer Service vs. Competitors
Compared to its competitors, joann.com's Customer Service score is rated right above Hobby Lobby.
| COMPANY | Customer Service Score | |
|---|---|---|
| joann.com | 3.8/5 |
| Hobby Lobby | 3.8/5 |
| The Michaels Companies | 3.2/5 |
Unlock joann.com Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full joann.com Customer Service vs. Competitors data and gain insights into your customers today.
joann.com as an Employer
Consumer vs. Employees
joann.com scored a 31 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of joann.com would recommend the brand to a friend. ENPS measures how likely joann.com employees would recommend working at joann.com to a friend.
Net Promoter Score
31
NPS Score
| 46% | Promoters |
|---|---|
| 39% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 20% | Promoters |
|---|---|
| 40% | Passive |
| 40% | Detractors |
