-6
NPS
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Joe Fresh
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About Joe Fresh's Brand
JoeFresh.com for stylish and affordable clothing for women, men, kids, toddlers, and baby Among its major competitors, Joe Fresh is ranked in 2nd place for NPS while Madewell is 1st, and Peacock Parade is 3rd.Their current valuation is $13.95B
Brand at a Glance
73%
Customer Loyalty
3.3/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
Joe Fresh Ranking
- #2 / 4 of its competitors
Joe Fresh NPS
Joe Fresh's Net Promoter Score (NPS) is a -6 with 41% Promoters, 12% Passives, and 47% Detractors. Net Promoter Score tracks whether Joe Fresh's customers would recommend using the product based on a scale of -100 to 100.
Joe Fresh Overall NPS
| 41% | Promoters |
|---|---|
| 12% | Passives |
| 47% | Detractors |
Joe Fresh NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 17 | Dec 2022 | 17 |
Feb 2023 29 | Feb 2023 | 29 |
Apr 2023 13 | Apr 2023 | 13 |
Jun 2023 22 | Jun 2023 | 22 |
Dec 2023 10 | Dec 2023 | 10 |
Jan 2024 0 | Jan 2024 | 0 |
Aug 2024 9 | Aug 2024 | 9 |
Jan 2025 0 | Jan 2025 | 0 |
Feb 2025 8 | Feb 2025 | 8 |
May 2025 6 | May 2025 | 6 |
Aug 2025 -1 | Aug 2025 | -1 |
Sep 2025 -6 | Sep 2025 | -6 |
How Other Brands Compare
Joe Fresh is ranked second for NPS among its competitors. Madewell and Peacock Parade come in first and third, with Le Chateau coming in at #4. Among those competitors, it is the second most valued company.
Joe Fresh |  Madewell |  Peacock Parade |  Le Chateau | |
| Global Ranking | #- | #858 | #- | #- |
| NPS | -6 | 36 | - | - |
| Valuation Updated every 24 hours for public companies | $13.95B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Joe Fresh NPS by Gender
Joe Fresh's NPS was rated 20 by Female customers on Comparably.
Female
20
Joe Fresh's NPS was rated 20 by Female customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Male
N/A
Joe Fresh's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Joe Fresh NPS by Ethnicity
Joe Fresh's NPS was rated -33 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -33 | Caucasian | -33 |
Joe Fresh NPS by Usage
Joe Fresh's NPS was rated 33 points by customers who have used Joe Fresh's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 33 | 5 to 10 Years | 33 |
Joe Fresh Customer Reviews
Out of the 2 Joe Fresh customer reviews 2 were positive and 0 were constructive. Joe Fresh customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Joe Fresh Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Joe Fresh users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Joe Fresh Customer Loyalty Score by Gender
Joe Fresh's Customer Loyalty score was rated 82 by Female customers on Comparably.
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Female
82%
Yes
Male
N/A
Yes
Joe Fresh Customer Loyalty Score by Ethnicity
Joe Fresh's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Joe Fresh.
70
out of 100
Caucasian
Joe Fresh Customer Loyalty Score by Usage
Joe Fresh's Customer Loyalty score was rated 100% by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Joe Fresh Customer Loyalty vs. Competitors
Compared to its competitors, Joe Fresh's Customer Loyalty score is rated right above Madewell.
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Joe Fresh Product Quality
3.3/5
Joe Fresh has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Joe Fresh Product Information
Joe Fresh’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://joefresh.com
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Quick Insights into Joe Fresh Product Quality
Joe Fresh's Product Quality score was rated highest by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Ranked Joe Fresh Product Quality the Highest
Joe Fresh Product Quality Score by Gender
Joe Fresh's Product Quality score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Joe Fresh Product Quality Score by Ethnicity
Joe Fresh's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Joe Fresh.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Joe Fresh Product Quality Score by Usage
Joe Fresh's Product Quality score was rated 3.5 stars by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Joe Fresh Product Quality vs. Competitors
Compared to its competitors, Joe Fresh's Product Quality score is rated right below Madewell.
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VS
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Joe Fresh Pricing
Joe Fresh ROI & Value For Money
3.4/5
Joe Fresh has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Joe Fresh ROI
Joe Fresh's ROI score was rated highest by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Ranked Joe Fresh ROI the Highest
Joe Fresh ROI Score by Gender
Joe Fresh's ROI score was rated 3.4 by Female customers on Comparably.
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Female
3.4/5
Male
N/A
Joe Fresh ROI Score by Ethnicity
Joe Fresh's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Joe Fresh.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Joe Fresh ROI Score by Usage
Joe Fresh's ROI score was rated 3.8 stars by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Joe Fresh Pricing vs. Competitors
Compared to its competitors, Joe Fresh's ROI score is rated right below Madewell.
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Joe Fresh Customer Satisfaction (CSAT)
Joe Fresh Customer Satisfaction (CSAT) Score
61 / 100
Joe Fresh has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
38%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Joe Fresh Customer Satisfaction
Joe Fresh's Customer Satisfaction score was rated highest by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Ranked Joe Fresh Customer Satisfaction the Highest
Joe Fresh Customer Satisfaction Score by Gender
Joe Fresh's Customer Satisfaction score was rated 80 by Female customers on Comparably.
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80 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Joe Fresh Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Joe Fresh's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Joe Fresh.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Joe Fresh Customer Satisfaction Score by Usage
Joe Fresh's Customer Satisfaction score was rated 100 points by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Joe Fresh Customer Satisfaction vs. Competitors
Compared to its competitors, Joe Fresh's Customer Satisfaction score is rated right below Madewell.
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Joe Fresh Customer Service
3.2/5
Joe Fresh has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Joe Fresh's Customer Service
Website
http://joefresh.com
Phone Number
1(855) 922-2522
Quick Insights into Joe Fresh Customer Service
Joe Fresh's Customer Service score was rated highest by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Ranked Joe Fresh Customer Service the Highest
Joe Fresh Customer Service Score by Gender
Joe Fresh's Customer Service score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
Joe Fresh Customer Service Score by Ethnicity
Joe Fresh's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Joe Fresh Customer Service Score by Usage
Joe Fresh's Customer Service score was rated 4.1 stars by customers who have used Joe Fresh's products/services for 5 to 10 Years.
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Joe Fresh Customer Service vs. Competitors
Compared to its competitors, Joe Fresh's Customer Service score is rated right below Madewell.
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Joe Fresh as an Employer
3.0/5
Joe Fresh has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Joe Fresh scored a -6 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Joe Fresh would recommend the brand to a friend. ENPS measures how likely Joe Fresh employees would recommend working at Joe Fresh to a friend.
Net Promoter Score
-6
NPS Score
| 41% | Promoters |
|---|---|
| 12% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 47% | Promoters |
|---|---|
| 6% | Passive |
| 47% | Detractors |
