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NPS
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Johnson Outdoors
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About Johnson Outdoors' Brand
It Starts With the Pursuit of Fun Among its major competitors, Johnson Outdoors is ranked in 2nd place for NPS while Gap Inc. is 1st, and Vista Outdoor is 3rd.Their current market cap is $1.30B
Brand at a Glance
69%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
Johnson Outdoors Ranking
- #2 / 3 of its competitors
Johnson Outdoors NPS
Johnson Outdoors's Net Promoter Score (NPS) is a 0 with 45% Promoters, 10% Passives, and 45% Detractors. Net Promoter Score tracks whether Johnson Outdoors's customers would recommend using the product based on a scale of -100 to 100.
Johnson Outdoors Overall NPS
| 45% | Promoters |
|---|---|
| 10% | Passives |
| 45% | Detractors |
Johnson Outdoors NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -100 | Jan 2023 | -100 |
Aug 2023 -33 | Aug 2023 | -33 |
Mar 2024 -20 | Mar 2024 | -20 |
Jun 2024 -33 | Jun 2024 | -33 |
Sep 2024 -15 | Sep 2024 | -15 |
Oct 2024 -13 | Oct 2024 | -13 |
Nov 2024 0 | Nov 2024 | 0 |
Jan 2025 10 | Jan 2025 | 10 |
Jul 2025 0 | Jul 2025 | 0 |
How Other Brands Compare
Johnson Outdoors is ranked second for NPS among its competitors. Gap Inc. and Vista Outdoor come in first and third. Among those competitors, it is the third most valued company behind Gap Inc..
Johnson Outdoors |  Gap Inc. |  Vista Outdoor | |
| Global Ranking | #- | #134 | #- |
| NPS | 0 | 7 | -51 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.30B | $3.54B | $2.03B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Johnson Outdoors NPS by Gender
Johnson Outdoors's NPS was rated 20 by Male customers on Comparably.
Male
20
Johnson Outdoors's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
N/A
Johnson Outdoors's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Johnson Outdoors NPS by Ethnicity
Johnson Outdoors's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Johnson Outdoors NPS vs. Competitors
Compared to its competitors, Johnson Outdoors's NPS is rated right above Vista Outdoor, and is preceded by Gap Inc..
| COMPANY | NPS Score | |
|---|---|---|
| Gap Inc. | 7 |
| Johnson Outdoors | 0 |
| Vista Outdoor | -51 |
Johnson Outdoors Customer Reviews
Out of the 2 Johnson Outdoors customer reviews 1 was positive and 1 was constructive. Johnson Outdoors customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Johnson Outdoors Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Johnson Outdoors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Johnson Outdoors Customer Loyalty Score by Gender
Johnson Outdoors's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Johnson Outdoors Customer Loyalty Score by Ethnicity
Johnson Outdoors's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Johnson Outdoors.
78
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
Johnson Outdoors Customer Loyalty Score by Industry
Johnson Outdoors's Customer Loyalty score was rated 100% by Tech industry customers.
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Johnson Outdoors Customer Loyalty vs. Competitors
Compared to its competitors, Johnson Outdoors's Customer Loyalty score is rated right above Gap Inc., and is preceded by Vista Outdoor.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Vista Outdoor | 89% |
| Johnson Outdoors | 69% |
| Gap Inc. | 66% |
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Johnson Outdoors Product Quality
3.9/5
Johnson Outdoors has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Johnson Outdoors Product Information
Johnson Outdoors’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Johnson Outdoors's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Sports & Entertainment
Manufacturing
Quick Insights into Johnson Outdoors Product Quality
Johnson Outdoors's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked Johnson Outdoors Product Quality the Highest
Ranked Johnson Outdoors Product Quality the Lowest
Johnson Outdoors Product Quality Score by Gender
Johnson Outdoors's Product Quality score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Johnson Outdoors Product Quality Score by Ethnicity
Johnson Outdoors's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Johnson Outdoors.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Johnson Outdoors Product Quality Score by Industry
Johnson Outdoors's Product Quality score was rated 5 stars by Tech industry customers.
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Johnson Outdoors Product Quality vs. Competitors
Compared to its competitors, Johnson Outdoors's Product Quality score is rated right above Vista Outdoor.
| COMPANY | Product Quality Score | |
|---|---|---|
| Johnson Outdoors | 3.9/5 |
| Vista Outdoor | 3.8/5 |
| Gap Inc. | 3.7/5 |
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Johnson Outdoors Pricing
Johnson Outdoors ROI & Value For Money
3.8/5
Johnson Outdoors has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Johnson Outdoors Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Johnson Outdoors ROI
Johnson Outdoors's ROI score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked Johnson Outdoors ROI the Highest
Ranked Johnson Outdoors ROI the Lowest
Johnson Outdoors ROI Score by Gender
Johnson Outdoors's ROI score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Johnson Outdoors ROI Score by Ethnicity
Johnson Outdoors's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Johnson Outdoors.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Johnson Outdoors ROI Score by Industry
Johnson Outdoors's ROI score was rated 5 stars by Tech industry customers.
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Johnson Outdoors Pricing vs. Competitors
Compared to its competitors, Johnson Outdoors's ROI score is rated right above Gap Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| Johnson Outdoors | 3.8/5 |
| Gap Inc. | 3.5/5 |
| Vista Outdoor | 2.6/5 |
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Johnson Outdoors Customer Satisfaction (CSAT)
Johnson Outdoors Customer Satisfaction (CSAT) Score
60 / 100
Johnson Outdoors has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Johnson Outdoors Customer Satisfaction
Johnson Outdoors's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Johnson Outdoors Customer Satisfaction the Highest
Ranked Johnson Outdoors Customer Satisfaction the Lowest
Johnson Outdoors Customer Satisfaction Score by Gender
Johnson Outdoors's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Johnson Outdoors Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Johnson Outdoors' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Johnson Outdoors' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Johnson Outdoors Customer Satisfaction Score by Industry
Johnson Outdoors's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Johnson Outdoors Customer Satisfaction vs. Competitors
Compared to its competitors, Johnson Outdoors's Customer Satisfaction score is rated right above Vista Outdoor, and is preceded by Gap Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Gap Inc. | 72% |
| Johnson Outdoors | 60% |
| Vista Outdoor | 60% |
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Johnson Outdoors Customer Service
3.7/5
Johnson Outdoors has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Johnson Outdoors's Customer Service
Address
555 MAIN STREET, Racine, WI
Website
http://www.johnsonoutdoors.com/
Phone Number
(507) 345-4936
Quick Insights into Johnson Outdoors Customer Service
Johnson Outdoors's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked Johnson Outdoors Customer Service the Highest
Ranked Johnson Outdoors Customer Service the Lowest
Johnson Outdoors Customer Service Score by Gender
Johnson Outdoors's Customer Service score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Johnson Outdoors Customer Service Score by Ethnicity
Johnson Outdoors's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Johnson Outdoors.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Johnson Outdoors Customer Service Score by Industry
Johnson Outdoors's Customer Service score was rated 5 stars by Tech industry customers.
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Johnson Outdoors Customer Service vs. Competitors
Compared to its competitors, Johnson Outdoors's Customer Service score is rated right above Gap Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| Johnson Outdoors | 3.7/5 |
| Gap Inc. | 3.6/5 |
| Vista Outdoor | 2.6/5 |
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Johnson Outdoors as an Employer
3.7/5
Johnson Outdoors has a 3.7/5 stars for its overall company culture rated by their employees
top
25%
CEO of Johnson Outdoors
In the Top 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Johnson Outdoors scored a 0 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Johnson Outdoors would recommend the brand to a friend. ENPS measures how likely Johnson Outdoors employees would recommend working at Johnson Outdoors to a friend.
Net Promoter Score
0
NPS Score
| 45% | Promoters |
|---|---|
| 10% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
