-40
NPS
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Kenworth
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About Kenworth's Brand
Kenworth Truck Company is the manufacturer of The World’s Best(R) heavy and medium duty trucks. Among its major competitors, Kenworth is ranked in 3rd place for NPS while Cummins Inc. is 1st, and Peterbilt is 2nd.
Brand at a Glance
61%
Customer Loyalty
2.5/5
Product Quality
2.4/5
Pricing
2.3/5
Customer Service
Kenworth Ranking
- #3 / 3 of its competitors
Kenworth NPS
Kenworth's Net Promoter Score (NPS) is a -40 with 27% Promoters, 6% Passives, and 67% Detractors. Net Promoter Score tracks whether Kenworth's customers would recommend using the product based on a scale of -100 to 100.
Kenworth Overall NPS
| 27% | Promoters |
|---|---|
| 6% | Passives |
| 67% | Detractors |
Kenworth NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 17 | May 2023 | 17 |
Jun 2023 -1 | Jun 2023 | -1 |
Aug 2023 -13 | Aug 2023 | -13 |
Nov 2023 -30 | Nov 2023 | -30 |
Dec 2023 -36 | Dec 2023 | -36 |
Jan 2024 -41 | Jan 2024 | -41 |
Feb 2024 -32 | Feb 2024 | -32 |
Mar 2024 -36 | Mar 2024 | -36 |
Sep 2024 -41 | Sep 2024 | -41 |
Oct 2024 -43 | Oct 2024 | -43 |
Feb 2025 -36 | Feb 2025 | -36 |
Mar 2025 -40 | Mar 2025 | -40 |
How Other Brands Compare
Kenworth is ranked third for NPS among its competitors. Cummins Inc. and Peterbilt come in first and second.
Kenworth |  Cummins Inc. |  Peterbilt | |
| Global Ranking | #- | #731 | #- |
| NPS | -40 | 36 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $36.44B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kenworth NPS by Gender
Kenworth's NPS was rated -100 by Male customers on Comparably.
Male
-100
Kenworth's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
Kenworth's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Kenworth NPS by Ethnicity
Kenworth's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Kenworth NPS by Usage
Kenworth's NPS was rated -100 points by customers who have used Kenworth's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
Kenworth NPS vs. Competitors
Compared to its competitors, Kenworth's NPS is rated right below Peterbilt.
| COMPANY | NPS Score | |
|---|---|---|
| Cummins Inc. | 36 |
| Peterbilt | -8 |
| Kenworth | -40 |
Kenworth Customer Reviews
Out of the 2 Kenworth customer reviews 0 were positive and 2 were constructive. Kenworth customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Kenworth Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Kenworth users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kenworth Customer Loyalty Score by Gender
Kenworth's Customer Loyalty score was rated 64 by Male customers on Comparably.
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Male
64%
Yes
Female
N/A
Yes
Kenworth Customer Loyalty Score by Ethnicity
Kenworth's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kenworth.
40
out of 100
Caucasian
Kenworth Customer Loyalty Score by Usage
Kenworth's Customer Loyalty score was rated 40% by customers who have used Kenworth's products/services for Less than 1 Year.
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Kenworth Customer Loyalty vs. Competitors
Compared to its competitors, Kenworth's Customer Loyalty score is rated right below Cummins Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peterbilt | 84% |
| Cummins Inc. | 72% |
| Kenworth | 61% |
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Kenworth Product Quality
2.5/5
Kenworth has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Kenworth Product Information
Kenworth’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://www.kenworth.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Kenworth Product Quality
Kenworth's Product Quality score was rated highest by Caucasian customers.
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Ranked Kenworth Product Quality the Highest
Kenworth Product Quality Score by Gender
Kenworth's Product Quality score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Kenworth Product Quality Score by Ethnicity
Kenworth's Product Quality score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Kenworth.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Kenworth Product Quality Score by Usage
Kenworth's Product Quality score was rated 1.5 stars by customers who have used Kenworth's products/services for Less than 1 Year.
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Kenworth Product Quality vs. Competitors
Compared to its competitors, Kenworth's Product Quality score is rated right below Peterbilt.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cummins Inc. | 3.9/5 |
| Peterbilt | 2.9/5 |
| Kenworth | 2.5/5 |
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Kenworth Pricing
Kenworth ROI & Value For Money
2.4/5
Kenworth has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Quick Insights into Kenworth ROI
Kenworth's ROI score was rated highest by Caucasian customers.
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Ranked Kenworth ROI the Highest
Kenworth ROI Score by Gender
Kenworth's ROI score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Kenworth ROI Score by Ethnicity
Kenworth's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Kenworth ROI Score by Usage
Kenworth's ROI score was rated 1.5 stars by customers who have used Kenworth's products/services for Less than 1 Year.
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Kenworth Pricing vs. Competitors
Compared to its competitors, Kenworth's ROI score is rated right below Peterbilt.
| COMPANY | Pricing Score | |
|---|---|---|
| Cummins Inc. | 4/5 |
| Peterbilt | 2.7/5 |
| Kenworth | 2.4/5 |
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Kenworth Customer Satisfaction (CSAT)
Kenworth Customer Satisfaction (CSAT) Score
33 / 100
Kenworth has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
13%
Satisfied
20%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kenworth Customer Satisfaction
Kenworth's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Kenworth Customer Satisfaction the Highest
Kenworth Customer Satisfaction Score by Gender
Kenworth's Customer Satisfaction score was rated 17 by Male customers on Comparably.
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17 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 83% |
Kenworth Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kenworth's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Kenworth Customer Satisfaction Score by Usage
Kenworth's Customer Satisfaction score was rated 0 points by customers who have used Kenworth's products/services for Less than 1 Year.
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Kenworth Customer Satisfaction vs. Competitors
Compared to its competitors, Kenworth's Customer Satisfaction score is rated right below Peterbilt.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cummins Inc. | 79% |
| Peterbilt | 45% |
| Kenworth | 33% |
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Kenworth Customer Service
2.3/5
Kenworth has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Kenworth's Customer Service
Address
PO Box 1000, Kirkland, WA 98083-1000
Website
http://www.kenworth.com/
Quick Insights into Kenworth Customer Service
Kenworth's Customer Service score was rated highest by Caucasian customers.
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Ranked Kenworth Customer Service the Highest
Kenworth Customer Service Score by Gender
Kenworth's Customer Service score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Kenworth Customer Service Score by Ethnicity
Kenworth's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Kenworth.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Kenworth Customer Service Score by Usage
Kenworth's Customer Service score was rated 1.5 stars by customers who have used Kenworth's products/services for Less than 1 Year.
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Kenworth Customer Service vs. Competitors
Compared to its competitors, Kenworth's Customer Service score is rated right below Peterbilt.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cummins Inc. | 4/5 |
| Peterbilt | 2.7/5 |
| Kenworth | 2.3/5 |
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Kenworth as an Employer
2.6/5
Kenworth has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Kenworth scored a -40 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Kenworth would recommend the brand to a friend. ENPS measures how likely Kenworth employees would recommend working at Kenworth to a friend.
Net Promoter Score
-40
NPS Score
| 27% | Promoters |
|---|---|
| 6% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 31% | Promoters |
|---|---|
| 14% | Passive |
| 55% | Detractors |
