51
NPS
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KIND Snacks
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About KIND Snacks' Brand
KIND focus is on making the world a little kinder, one snack and one kind act at a time. Among its major competitors, KIND Snacks is ranked in 1st place for NPS while Clif Bar is 2nd, and Kashi is 3rd.
Brand at a Glance
80%
Customer Loyalty
4.3/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
KIND Snacks Ranking
- #1 / 3 of its competitors
KIND Snacks NPS
KIND Snacks's Net Promoter Score (NPS) is a 51 with 63% Promoters, 25% Passives, and 12% Detractors. Net Promoter Score tracks whether KIND Snacks's customers would recommend using the product based on a scale of -100 to 100.
KIND Snacks Overall NPS
| 63% | Promoters |
|---|---|
| 25% | Passives |
| 12% | Detractors |
KIND Snacks NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 44 | Aug 2023 | 44 |
Sep 2023 48 | Sep 2023 | 48 |
Feb 2024 43 | Feb 2024 | 43 |
Mar 2024 46 | Mar 2024 | 46 |
Apr 2024 43 | Apr 2024 | 43 |
May 2024 50 | May 2024 | 50 |
Jun 2024 49 | Jun 2024 | 49 |
Jul 2024 47 | Jul 2024 | 47 |
Aug 2024 48 | Aug 2024 | 48 |
Mar 2025 48 | Mar 2025 | 48 |
Sep 2025 50 | Sep 2025 | 50 |
Nov 2025 51 | Nov 2025 | 51 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
KIND Snacks NPS by Gender
Female customers rated KIND Snacks's NPS 16 points higher than Male customers.
Male
17
KIND Snacks's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
33
KIND Snacks's NPS was rated 33 by Female customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
KIND Snacks NPS by Ethnicity
KIND Snacks's NPS was rated 11 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
KIND Snacks NPS by Age
KIND Snacks's NPS was rated 34 points by customers ages 56-60 on Comparably.
KIND Snacks NPS by Usage
KIND Snacks's NPS was rated the highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
KIND Snacks NPS vs. Competitors
Compared to its competitors, KIND Snacks's NPS is rated right above Clif Bar.
| COMPANY | NPS Score | |
|---|---|---|
| KIND Snacks | 51 |
 | Clif Bar | 31 |
KIND Snacks Customer Reviews
Out of the 5 KIND Snacks customer reviews 4 were positive and 1 was constructive. KIND Snacks customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
KIND Snacks Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of KIND Snacks users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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KIND Snacks Customer Loyalty Score by Gender
Male customers rated KIND Snacks's Customer Loyalty score 30% higher than Female customers.
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Male
100%
Yes
Female
70%
Yes
KIND Snacks Customer Loyalty Score by Ethnicity
KIND Snacks's Customer Loyalty score was rated 90% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of KIND Snacks.
90
out of 100
Caucasian
KIND Snacks Customer Loyalty Score by Age
KIND Snacks's Customer Loyalty score was rated 100% by customers ages 56-60 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
KIND Snacks Customer Loyalty Score by Usage
KIND Snacks's Customer Loyalty score was rated the highest by customers who have used KIND Snacks's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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KIND Snacks Customer Loyalty Score by Industry
KIND Snacks's Customer Loyalty score was rated 70% by Consulting industry customers.
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KIND Snacks Customer Loyalty vs. Competitors
Compared to its competitors, KIND Snacks's Customer Loyalty score is rated right below Clif Bar.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Clif Bar | 81% |
| KIND Snacks | 80% |
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KIND Snacks Product Quality
4.3/5
KIND Snacks has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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KIND Snacks Product Information
KIND Snacks’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated KIND Snacks's product the highest.
- Website
- http://www.kindsnacks.com
- Company Size
- 201-500 Employees
Industry
Tech
Food and Beverages
Healthcare
Quick Insights into KIND Snacks Product Quality
KIND Snacks's Product Quality score was rated highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and rated lowest by customers who have used KIND Snacks's products/services for 2 to 5 Years.
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Ranked KIND Snacks Product Quality the Highest
Ranked KIND Snacks Product Quality the Lowest
KIND Snacks Product Quality Score by Gender
Male customers rated KIND Snacks's Product Quality score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
KIND Snacks Product Quality Score by Ethnicity
KIND Snacks's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
KIND Snacks Product Quality Score by Age
KIND Snacks's Product Quality score was rated 3.5 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
KIND Snacks Product Quality Score by Usage
KIND Snacks's Product Quality score was rated the highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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KIND Snacks Product Quality Score by Industry
KIND Snacks's Product Quality score was rated 2.3 stars by Consulting industry customers.
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KIND Snacks Product Quality vs. Competitors
Compared to its competitors, KIND Snacks's Product Quality score is rated right above Clif Bar.
| COMPANY | Product Quality Score | |
|---|---|---|
| KIND Snacks | 4.3/5 |
| Clif Bar | 4.2/5 |
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KIND Snacks Pricing
KIND Snacks ROI & Value For Money
3.8/5
KIND Snacks has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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KIND Snacks Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry.
Quick Insights into KIND Snacks ROI
KIND Snacks's ROI score was rated highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and rated lowest by customers who have used KIND Snacks's products/services for 2 to 5 Years.
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Ranked KIND Snacks ROI the Highest
Ranked KIND Snacks ROI the Lowest
KIND Snacks ROI Score by Gender
Female customers rated KIND Snacks's ROI score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
KIND Snacks ROI Score by Ethnicity
KIND Snacks's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of KIND Snacks.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
KIND Snacks ROI Score by Age
KIND Snacks's ROI score was rated 3.3 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.3 | 56-60 | 3.3 |
KIND Snacks ROI Score by Usage
KIND Snacks's ROI score was rated the highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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KIND Snacks ROI Score by Industry
KIND Snacks's ROI score was rated 1.6 stars by Consulting industry customers.
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KIND Snacks Pricing vs. Competitors
Compared to its competitors, KIND Snacks's ROI score is rated right below Clif Bar.
| COMPANY | Pricing Score | |
|---|---|---|
| Clif Bar | 3.9/5 |
| KIND Snacks | 3.8/5 |
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KIND Snacks Customer Satisfaction (CSAT)
KIND Snacks Customer Satisfaction (CSAT) Score
86 / 100
KIND Snacks has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into KIND Snacks Customer Satisfaction
KIND Snacks's Customer Satisfaction score was rated highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and rated lowest by customers who have used KIND Snacks's products/services for 2 to 5 Years.
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Ranked KIND Snacks Customer Satisfaction the Highest
Ranked KIND Snacks Customer Satisfaction the Lowest
KIND Snacks Customer Satisfaction Score by Gender
Female customers rated KIND Snacks's Customer Satisfaction score 16 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
KIND Snacks Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
KIND Snacks' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
44%
Satisfied
23%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
11%
KIND Snacks Customer Satisfaction Score by Age
KIND Snacks's Customer Satisfaction score was rated 67 points by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 67% |
KIND Snacks Customer Satisfaction Score by Usage
KIND Snacks's Customer Satisfaction score was rated the highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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KIND Snacks Customer Satisfaction Score by Industry
KIND Snacks's Customer Satisfaction score was rated 34 points by Consulting industry customers.
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"label": "Consulting",
"groupId": 511,
"score": 34,
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}KIND Snacks Customer Satisfaction vs. Competitors
Compared to its competitors, KIND Snacks's Customer Satisfaction score is rated right above Clif Bar.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| KIND Snacks | 86% |
| Clif Bar | 82% |
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KIND Snacks Customer Service
4/5
KIND Snacks has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About KIND Snacks's Customer Service
Address
P.O. box 705, Midtown Station, New York City, NY NY 10018
Website
http://www.kindsnacks.com
Phone Number
(855) 884-5463
KIND Snacks's Social Links
Quick Insights into KIND Snacks Customer Service
KIND Snacks's Customer Service score was rated highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and rated lowest by customers who have used KIND Snacks's products/services for 2 to 5 Years.
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Ranked KIND Snacks Customer Service the Highest
Ranked KIND Snacks Customer Service the Lowest
KIND Snacks Customer Service Score by Gender
Female customers rated KIND Snacks's Customer Service score 0.3 stars higher than Male customers.
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Male
3.5/5
Female
3.8/5
KIND Snacks Customer Service Score by Ethnicity
KIND Snacks's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of KIND Snacks.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
KIND Snacks Customer Service Score by Age
KIND Snacks's Customer Service score was rated 3.3 stars by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of KIND Snacks.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.3 | 56-60 | 3.3 |
KIND Snacks Customer Service Score by Usage
KIND Snacks's Customer Service score was rated the highest by customers who have used KIND Snacks's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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KIND Snacks Customer Service Score by Industry
KIND Snacks's Customer Service score was rated 2.3 stars by Consulting industry customers.
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KIND Snacks Customer Service vs. Competitors
Compared to its competitors, KIND Snacks's Customer Service score is rated right above Clif Bar.
| COMPANY | Customer Service Score | |
|---|---|---|
| KIND Snacks | 4/5 |
| Clif Bar | 4/5 |
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KIND Snacks as an Employer
3.7/5
KIND Snacks has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
KIND Snacks scored a 51 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of KIND Snacks would recommend the brand to a friend. ENPS measures how likely KIND Snacks employees would recommend working at KIND Snacks to a friend.
Net Promoter Score
51
NPS Score
| 63% | Promoters |
|---|---|
| 25% | Passive |
| 12% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
