KW NPS & Customer Reviews | Comparably
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About KW's Brand

Among its major competitors, KW is ranked in 1st place for NPS while HP Inc. is 2nd.

Brand at a Glance

83%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3/5
Customer Service

KW Ranking

KW NPS

KW's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether KW's customers would recommend using the product based on a scale of -100 to 100.

KW Overall NPS

34
NPS
67%Promoters
0%Passives
33%Detractors
KW Overall NPS

KW NPS Trend

-100
-50
0
50
100
Feb 2023
100
Feb 2023100
Nov 2023
100
Nov 2023100
Jan 2026
33
Jan 202633

How Other Brands Compare

KW is ranked first for NPS among its competitors. HP Inc. comes in second.

KW's Logo
KW
HP Inc. Logo
HP Inc.
Global Ranking#-#180
NPS340
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral
Valuation Updated every 24 hours for public companies-$39.95B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

KW NPS vs. Competitors

Compared to its competitors, KW's NPS is rated right above HP Inc..

COMPANYNPS Score
KW
34
HP Inc.
0

KW Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of KW users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
KW Customer Loyalty

KW Customer Loyalty vs. Competitors

Compared to its competitors, KW's Customer Loyalty score is rated right above HP Inc..

COMPANYCustomer Loyalty Score
KW83%
HP Inc.73%

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KW Product Quality

2.8/5

KW has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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KW Product Information

KW’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Company Size
10,000+ Employees

KW Product Quality vs. Competitors

Compared to its competitors, KW's Product Quality score is rated right below HP Inc..

COMPANYProduct Quality Score
HP Inc.3.2/5
KW2.8/5

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KW Pricing

KW ROI & Value For Money

3/5

KW has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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KW Pricing vs. Competitors

Compared to its competitors, KW's ROI score is rated right below HP Inc..

COMPANYPricing Score
HP Inc.3.1/5
KW3/5

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KW Customer Satisfaction (CSAT)

KW Customer Satisfaction (CSAT) Score

33 / 100

KW has an overall Customer Satisfaction score of 33 rated by its users and customers.

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Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

KW Customer Satisfaction vs. Competitors

Compared to its competitors, KW's Customer Satisfaction score is rated right below HP Inc..

COMPANYCustomer Satisfaction (CSAT) Score
HP Inc.53%
KW33%

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KW Customer Service

3/5

KW has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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KW Customer Service vs. Competitors

Compared to its competitors, KW's Customer Service score is rated right above HP Inc..

COMPANYCustomer Service Score
KW3/5
HP Inc.3/5

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KW as an Employer

4.3/5

KW has a 4.3/5 stars for its overall company culture rated by their employees

  KW CEO
top
5%
CEO of KW

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

KW scored a 34 for Net Promoter Score and a 69 for Employee Net Promoter Score. NPS gauges how likely a customer of KW would recommend the brand to a friend. ENPS measures how likely KW employees would recommend working at KW to a friend.

Net Promoter Score

34
NPS Score
67%Promoters
0%Passive
33%Detractors

Employee Net Promoter Score

69
eNPS Score
77%Promoters
15%Passive
8%Detractors

Global Ranking Snapshot

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1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail