49
NPS
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MacDermid
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About MacDermid's Brand
"MacDermid researches, develops, acquires, manufactures, markets and services specialty chemicals and systems. " Among its major competitors, MacDermid is ranked in 1st place for NPS while DuPont is 2nd.
Brand at a Glance
83%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.7/5
Customer Service
MacDermid Ranking
- #1 / 2 of its competitors
MacDermid NPS
MacDermid's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether MacDermid's customers would recommend using the product based on a scale of -100 to 100.
MacDermid Overall NPS
| 66% | Promoters |
|---|---|
| 17% | Passives |
| 17% | Detractors |
MacDermid NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -100 | Mar 2024 | -100 |
Jun 2024 0 | Jun 2024 | 0 |
Aug 2024 33 | Aug 2024 | 33 |
Nov 2024 50 | Nov 2024 | 50 |
Jan 2025 60 | Jan 2025 | 60 |
Aug 2025 49 | Aug 2025 | 49 |
How Other Brands Compare
MacDermid is ranked first for NPS among its competitors. DuPont comes in second.
MacDermid |  DuPont | |
| Global Ranking | #- | #175 |
| NPS | 49 | 17 |
| Valuation Updated every 24 hours for public companies | - | $41.76B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MacDermid Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of MacDermid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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MacDermid Customer Loyalty vs. Competitors
Compared to its competitors, MacDermid's Customer Loyalty score is rated right above DuPont.
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MacDermid Product Quality
4/5
MacDermid has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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MacDermid Product Information
MacDermid’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.macdermid.com
- Company Size
- 201-500 Employees
Industry
Tech
Mining and Metals
MacDermid Product Quality vs. Competitors
Compared to its competitors, MacDermid's Product Quality score is rated right above DuPont.
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MacDermid Pricing
MacDermid ROI & Value For Money
4/5
MacDermid has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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MacDermid Pricing vs. Competitors
Compared to its competitors, MacDermid's ROI score is rated right above DuPont.
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MacDermid Customer Satisfaction (CSAT)
MacDermid Customer Satisfaction (CSAT) Score
80 / 100
MacDermid has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
MacDermid Customer Satisfaction vs. Competitors
Compared to its competitors, MacDermid's Customer Satisfaction score is rated right above DuPont.
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MacDermid Customer Service
3.7/5
MacDermid has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About MacDermid's Customer Service
Address
Waterbury, CT
Website
www.macdermid.com
MacDermid Customer Service vs. Competitors
Compared to its competitors, MacDermid's Customer Service score is rated right below DuPont.
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MacDermid as an Employer
3.8/5
MacDermid has a 3.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
MacDermid scored a 49 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of MacDermid would recommend the brand to a friend. ENPS measures how likely MacDermid employees would recommend working at MacDermid to a friend.
Net Promoter Score
49
NPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 28% | Promoters |
|---|---|
| 29% | Passive |
| 43% | Detractors |
