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About MSC Cruises' Brand

Among its major competitors, MSC Cruises is ranked in 2nd place for NPS while Royal Caribbean International is 1st.

Brand at a Glance

78%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

MSC Cruises Ranking

MSC Cruises NPS

MSC Cruises's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether MSC Cruises's customers would recommend using the product based on a scale of -100 to 100.

MSC Cruises Overall NPS

36
NPS
59%Promoters
18%Passives
23%Detractors
MSC Cruises Overall NPS

MSC Cruises NPS Trend

-100
-50
0
50
100
May 2025
32
May 202532
Jun 2025
31
Jun 202531
Jul 2025
35
Jul 202535
Aug 2025
34
Aug 202534
Sep 2025
35
Sep 202535
Oct 2025
33
Oct 202533
Nov 2025
38
Nov 202538
Jan 2026
36
Jan 202636
Feb 2026
35
Feb 202635
Mar 2026
35
Mar 202635
Apr 2026
34
Apr 202634
May 2026
35
May 202635

How Other Brands Compare

MSC Cruises is ranked second for NPS among its competitors. Royal Caribbean International comes in first.

MSC Cruises' Logo
MSC Cruises
Royal Caribbean International's Logo
Royal Caribbean International
Global Ranking#-#255
NPS3639
Valuation Updated every 24 hours for public companies-$22.06B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

MSC Cruises NPS by Gender

Male customers rated MSC Cruises's NPS 20 points higher than Female customers.

Male

47

MSC Cruises's NPS was rated 47 by Male customers on Comparably.

60%
Promoters
27%
Passives
13%
Detractors

Female

27

MSC Cruises's NPS was rated 27 by Female customers on Comparably.

47%
Promoters
33%
Passives
20%
Detractors

MSC Cruises NPS by Ethnicity

MSC Cruises's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
47
Caucasian47
Hispanic or Latino
50
Hispanic or Latino50
African American/Black
50
African American/Black50
Other
-16
Other-16

MSC Cruises NPS by Age

MSC Cruises's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
60%
Passives
40%
Detractors
0%
18-2560%40%0%
Promoters
33%
Passives
67%
Detractors
0%
26-3033%67%0%
Promoters
57%
Passives
29%
Detractors
14%
41-4557%29%14%
Promoters
75%
Passives
0%
Detractors
25%
56-6075%0%25%
Promoters
67%
Passives
33%
Detractors
0%
61-6567%33%0%

MSC Cruises NPS by Usage

MSC Cruises's NPS was rated the highest by customers who have used MSC Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
16
Less than 1 Year16
1 to 2 Years
75
1 to 2 Years75
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
67
5 to 10 Years67

MSC Cruises NPS vs. Competitors

Compared to its competitors, MSC Cruises's NPS is rated right below Royal Caribbean International.

MSC Cruises Customer Reviews

Out of the 10 MSC Cruises customer reviews 10 were positive and 0 were constructive. MSC Cruises customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The complimentary services that are provided and a very helpful and dedicated crew
What do you value most about this brand?
Beautiful architecture of the ships and Italian feel
Posted 2 days ago
What do you value most about this brand?
Service is very good always
Posted 25 days ago
What do you value most about this brand?
Love the company and the guest experience - second to none.
What do you value most about this brand?
Is the best service, I loved

MSC Cruises Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of MSC Cruises users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78
78%
22
22%
MSC Cruises Customer Loyalty

MSC Cruises Customer Loyalty Score by Gender

Female customers rated MSC Cruises's Customer Loyalty score 12% higher than Male customers.

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Male
70%
Yes
Female
82%
Yes

MSC Cruises Customer Loyalty Score by Ethnicity

MSC Cruises's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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82
out of 100
Caucasian
78
out of 100
Hispanic or Latino
100
out of 100
African American/Black
40
out of 100
Other

MSC Cruises Customer Loyalty Score by Age

MSC Cruises's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
70%
26-3070%
41-45
87%
41-4587%
56-60
78%
56-6078%
61-65
100%
61-65100%

MSC Cruises Customer Loyalty Score by Usage

MSC Cruises's Customer Loyalty score was rated the highest by customers who have used MSC Cruises's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
1 to 2 Years
89%
2 to 5 Years
60%
5 to 10 Years
100%

MSC Cruises Customer Loyalty Score by Industry

MSC Cruises's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Accounting
74%
Banking and Financial Services
100%

MSC Cruises Customer Loyalty vs. Competitors

Compared to its competitors, MSC Cruises's Customer Loyalty score is rated right below Royal Caribbean International.

COMPANYCustomer Loyalty Score
Royal Caribbean International84%
MSC Cruises78%

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MSC Cruises Product Quality

4.1/5

MSC Cruises has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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MSC Cruises Product Information

MSC Cruises’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated MSC Cruises's product the highest. Reviewers from the Banking and Financial Services industry rated MSC Cruises the lowest at 3.5.

Website
http://www.msccruises.com
Company Size
5,001-10,000 Employees

Quick Insights into MSC Cruises Product Quality

MSC Cruises's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used MSC Cruises's products/services for 2 to 5 Years.

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Ranked MSC Cruises Product Quality the Highest

18-25
4.8
1 to 2 Years
4.6
African American/Black
4.5

Ranked MSC Cruises Product Quality the Lowest

Other
3.6
Banking and Financial Services
3.5
2 to 5 Years
3.3

MSC Cruises Product Quality Score by Gender

Male customers rated MSC Cruises's Product Quality score 0.3 stars higher than Female customers.

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Male

4.2/5

Female

3.9/5

MSC Cruises Product Quality Score by Ethnicity

MSC Cruises's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.5
African American/Black4.5
Other
3.6
Other3.6

MSC Cruises Product Quality Score by Age

MSC Cruises's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.8
18-254.8
26-30
4.3
26-304.3
41-45
3.8
41-453.8
56-60
4.1
56-604.1
61-65
4.6
61-654.6

MSC Cruises Product Quality Score by Usage

MSC Cruises's Product Quality score was rated the highest by customers who have used MSC Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.6
2 to 5 Years
3.3
5 to 10 Years
4.6

MSC Cruises Product Quality Score by Industry

MSC Cruises's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting
4
Banking and Financial Services
3.5

MSC Cruises Product Quality vs. Competitors

Compared to its competitors, MSC Cruises's Product Quality score is rated right below Royal Caribbean International.

COMPANYProduct Quality Score
Royal Caribbean International4.1/5
MSC Cruises4.1/5

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MSC Cruises Pricing

MSC Cruises ROI & Value For Money

4/5

MSC Cruises has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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MSC Cruises Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from MSC Cruises.

Quick Insights into MSC Cruises ROI

MSC Cruises's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked MSC Cruises ROI the Highest

56-60
4.7
1 to 2 Years
4.6
Hispanic or Latino
4.6

Ranked MSC Cruises ROI the Lowest

Other
3.7
2 to 5 Years
3.4
Banking and Financial Services
2.5

MSC Cruises ROI Score by Gender

Male customers rated MSC Cruises's ROI score 0.5 stars higher than Female customers.

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Male

4.3/5

Female

3.8/5

MSC Cruises ROI Score by Ethnicity

MSC Cruises's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.6
Hispanic or Latino4.6
African American/Black
4.1
African American/Black4.1
Other
3.7
Other3.7

MSC Cruises ROI Score by Age

MSC Cruises's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4.5
26-304.5
41-45
3.9
41-453.9
56-60
4.7
56-604.7
61-65
4.5
61-654.5

MSC Cruises ROI Score by Usage

MSC Cruises's ROI score was rated the highest by customers who have used MSC Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.6
2 to 5 Years
3.4
5 to 10 Years
4.5

MSC Cruises ROI Score by Industry

MSC Cruises's ROI score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting
4.1
Banking and Financial Services
2.5

MSC Cruises Pricing vs. Competitors

Compared to its competitors, MSC Cruises's ROI score is rated right below Royal Caribbean International.

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MSC Cruises Customer Satisfaction (CSAT)

MSC Cruises Customer Satisfaction (CSAT) Score

89 / 100

MSC Cruises has an overall Customer Satisfaction score of 89 rated by its users and customers.

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Very Satisfied54%
Satisfied35%
Neither Satisfied nor Dissatisfied7%
Dissatisfied4%
Very Dissatisfied0%
Very Satisfied
54%
Satisfied
35%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into MSC Cruises Customer Satisfaction

MSC Cruises's Customer Satisfaction score was rated highest by customers who have used MSC Cruises's products/services for 1 to 2 Years, and rated lowest by customers who have used MSC Cruises's products/services for 2 to 5 Years.

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Ranked MSC Cruises Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
African American/Black
100%

Ranked MSC Cruises Customer Satisfaction the Lowest

56-60
75%
Other
66%
2 to 5 Years
63%

MSC Cruises Customer Satisfaction Score by Gender

Female customers rated MSC Cruises's Customer Satisfaction score 6 points higher than Male customers.

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87 / 100
Male
Very Satisfied
40%
Satisfied
47%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
93 / 100
Female
Very Satisfied
57%
Satisfied
36%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
0%

MSC Cruises Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

MSC Cruises' Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.

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93 / 100
Very Satisfied64%
Satisfied29%
Neither Satisfied nor Dissatisfied7%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
64%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

MSC Cruises' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

MSC Cruises' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied25%
Satisfied75%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

MSC Cruises' Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.

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66 / 100
Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied17%
Dissatisfied17%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
0%

MSC Cruises Customer Satisfaction Score by Age

MSC Cruises's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
41-45 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
41-45100%
56-60 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
56-6075%
61-65 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
61-65100%

MSC Cruises Customer Satisfaction Score by Usage

MSC Cruises's Customer Satisfaction score was rated the highest by customers who have used MSC Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
100
1 to 2 Years
100
2 to 5 Years
63
5 to 10 Years
100

MSC Cruises Customer Satisfaction Score by Industry

MSC Cruises's Customer Satisfaction score was rated 86 points by Accounting industry customers.

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Accounting
86

MSC Cruises Customer Satisfaction vs. Competitors

Compared to its competitors, MSC Cruises's Customer Satisfaction score is rated right above Royal Caribbean International.

COMPANYCustomer Satisfaction (CSAT) Score
MSC Cruises89%
Royal Caribbean International79%

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MSC Cruises Customer Service

4.1/5

MSC Cruises has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About MSC Cruises's Customer Service

Address

Switzerland


Website

http://www.msccruises.com

Quick Insights into MSC Cruises Customer Service

MSC Cruises's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked MSC Cruises Customer Service the Highest

Hispanic or Latino
4.9
1 to 2 Years
4.8
18-25
4.8

Ranked MSC Cruises Customer Service the Lowest

Other
3.8
2 to 5 Years
3.2
Banking and Financial Services
3.1

MSC Cruises Customer Service Score by Gender

Male customers rated MSC Cruises's Customer Service score 0.5 stars higher than Female customers.

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Male

4.4/5

Female

3.9/5

MSC Cruises Customer Service Score by Ethnicity

MSC Cruises's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
4
Caucasian4
Hispanic or Latino
4.9
Hispanic or Latino4.9
African American/Black
4.4
African American/Black4.4
Other
3.8
Other3.8

MSC Cruises Customer Service Score by Age

MSC Cruises's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25
4.8
18-254.8
26-30
4.6
26-304.6
41-45
3.9
41-453.9
56-60
4.2
56-604.2
61-65
4.8
61-654.8

MSC Cruises Customer Service Score by Usage

MSC Cruises's Customer Service score was rated the highest by customers who have used MSC Cruises's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.8
2 to 5 Years
3.2
5 to 10 Years
4.8

MSC Cruises Customer Service Score by Industry

MSC Cruises's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.

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Accounting
4.3
Banking and Financial Services
3.1

MSC Cruises Customer Service vs. Competitors

Compared to its competitors, MSC Cruises's Customer Service score is rated right below Royal Caribbean International.

COMPANYCustomer Service Score
Royal Caribbean International4.1/5
MSC Cruises4.1/5

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MSC Cruises as an Employer

4.5/5

MSC Cruises has a 4.5/5 stars for its overall company culture rated by their employees

  MSC Cruises CEO
top
10%
CEO of MSC Cruises

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

MSC Cruises scored a 36 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of MSC Cruises would recommend the brand to a friend. ENPS measures how likely MSC Cruises employees would recommend working at MSC Cruises to a friend.

Net Promoter Score

36
NPS Score
59%Promoters
18%Passive
23%Detractors

Employee Net Promoter Score

16
eNPS Score
49%Promoters
18%Passive
33%Detractors

Global Ranking Snapshot

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