-42
NPS
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National Western Life
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About National Western Life's Brand
"National Western Life??provides life insurance products for the savings and protection,??offers a portfolio of individual life and universal life." Among its major competitors, National Western Life is ranked in 2nd place for NPS while AIG is 1st, and American Equity Investment Life Holding Company is 3rd.Their current market cap is $864.43M
Brand at a Glance
65%
Customer Loyalty
1.9/5
Product Quality
1.7/5
Pricing
1.6/5
Customer Service
National Western Life Ranking
- #2 / 3 of its competitors
National Western Life NPS
National Western Life's Net Promoter Score (NPS) is a -42 with 29% Promoters, 0% Passives, and 71% Detractors. Net Promoter Score tracks whether National Western Life's customers would recommend using the product based on a scale of -100 to 100.
National Western Life Overall NPS
| 29% | Promoters |
|---|---|
| 0% | Passives |
| 71% | Detractors |
National Western Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Nov 2022 -100 | Nov 2022 | -100 |
May 2023 -33 | May 2023 | -33 |
Feb 2024 -50 | Feb 2024 | -50 |
Oct 2024 -20 | Oct 2024 | -20 |
Jan 2025 -33 | Jan 2025 | -33 |
Aug 2025 -43 | Aug 2025 | -43 |
How Other Brands Compare
National Western Life is ranked second for NPS among its competitors. AIG and American Equity Investment Life Holding Company come in first and third. Among those competitors, it is the third most valued company behind AIG.
National Western Life |  AIG |  American Equity Investment Life Holding Company | |
| Global Ranking | #- | #302 | #- |
| NPS | -42 | 11 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $864.43M | $40.99B | $2.64B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Western Life NPS by Gender
National Western Life's NPS was rated -100 by Male customers on Comparably.
Male
-100
National Western Life's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
National Western Life's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
National Western Life NPS by Ethnicity
National Western Life's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
National Western Life NPS by Usage
National Western Life's NPS was rated -100 points by customers who have used National Western Life's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -100 | Over 10 Years | -100 |
National Western Life NPS vs. Competitors
Compared to its competitors, National Western Life's NPS is rated right below AIG.
| COMPANY | NPS Score | |
|---|---|---|
| AIG | 11 |
| National Western Life | -42 |
National Western Life Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of National Western Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
National Western Life Customer Loyalty Score by Gender
National Western Life's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
National Western Life Customer Loyalty Score by Ethnicity
National Western Life's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of National Western Life.
70
out of 100
Caucasian
National Western Life Customer Loyalty Score by Usage
National Western Life's Customer Loyalty score was rated 40% by customers who have used National Western Life's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
National Western Life Customer Loyalty vs. Competitors
Compared to its competitors, National Western Life's Customer Loyalty score is rated right above AIG.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| National Western Life | 65% |
| AIG | 64% |
Unlock National Western Life Customer Loyalty vs. Competitors Data
VS
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National Western Life Product Quality
1.9/5
National Western Life has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.
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National Western Life Product Information
National Western Life’s product quality score is a 1.9 out of 5 as rated by its users and customers.
- Website
- www.nationalwesternlife.com
- Company Size
- 201-500 Employees
Industry
Tech
FinTech
Quick Insights into National Western Life Product Quality
National Western Life's Product Quality score was rated highest by Caucasian customers.
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Ranked National Western Life Product Quality the Highest
National Western Life Product Quality Score by Gender
National Western Life's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of National Western Life.
Male
1.5/5
Female
N/A
National Western Life Product Quality Score by Ethnicity
National Western Life's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of National Western Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
National Western Life Product Quality Score by Usage
National Western Life's Product Quality score was rated 1.5 stars by customers who have used National Western Life's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
National Western Life Product Quality vs. Competitors
Compared to its competitors, National Western Life's Product Quality score is rated right below AIG.
| COMPANY | Product Quality Score | |
|---|---|---|
| AIG | 3.3/5 |
| National Western Life | 1.9/5 |
Unlock National Western Life Product Quality vs. Competitors Data
VS
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National Western Life Pricing
National Western Life ROI & Value For Money
1.7/5
National Western Life has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Quick Insights into National Western Life ROI
National Western Life's ROI score was rated highest by Caucasian customers.
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Ranked National Western Life ROI the Highest
National Western Life ROI Score by Gender
National Western Life's ROI score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of National Western Life.
Male
1.5/5
Female
N/A
National Western Life ROI Score by Ethnicity
National Western Life's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of National Western Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
National Western Life ROI Score by Usage
National Western Life's ROI score was rated 1.5 stars by customers who have used National Western Life's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
National Western Life Pricing vs. Competitors
Compared to its competitors, National Western Life's ROI score is rated right below AIG.
| COMPANY | Pricing Score | |
|---|---|---|
| AIG | 3.4/5 |
| National Western Life | 1.7/5 |
Unlock National Western Life ROI vs. Competitors Data
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National Western Life Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into National Western Life Customer Satisfaction
National Western Life's Customer Satisfaction score was rated highest by Male customers.
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Ranked National Western Life Customer Satisfaction the Highest
National Western Life Customer Satisfaction Score by Gender
National Western Life's Customer Satisfaction score was rated 0 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of National Western Life.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
National Western Life Customer Satisfaction vs. Competitors
Compared to its competitors, National Western Life's Customer Satisfaction score is rated right below AIG.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AIG | 58% |
| National Western Life | 0% |
Unlock National Western Life Customer Satisfaction vs. Competitors Data
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National Western Life Customer Service
1.6/5
National Western Life has an overall Customer Service score of 1.6 out of 5 stars rated by its users and customers.
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About National Western Life's Customer Service
Address
Austin, TX
Website
www.nationalwesternlife.com
Quick Insights into National Western Life Customer Service
National Western Life's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked National Western Life's Customer Service score.
Ranked National Western Life Customer Service the Highest
National Western Life Customer Service Score by Gender
National Western Life's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of National Western Life.
Male
1.5/5
Female
N/A
National Western Life Customer Service Score by Ethnicity
National Western Life's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of National Western Life.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
National Western Life Customer Service Score by Usage
National Western Life's Customer Service score was rated 1.5 stars by customers who have used National Western Life's products/services for Over 10 Years.
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National Western Life Customer Service vs. Competitors
Compared to its competitors, National Western Life's Customer Service score is rated right below AIG.
| COMPANY | Customer Service Score | |
|---|---|---|
| AIG | 3.3/5 |
| National Western Life | 1.6/5 |
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National Western Life as an Employer
2.4/5
National Western Life has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
National Western Life scored a -42 for Net Promoter Score and a -72 for Employee Net Promoter Score. NPS gauges how likely a customer of National Western Life would recommend the brand to a friend. ENPS measures how likely National Western Life employees would recommend working at National Western Life to a friend.
Net Promoter Score
-42
NPS Score
| 29% | Promoters |
|---|---|
| 0% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
-72
eNPS Score
| 14% | Promoters |
|---|---|
| 0% | Passive |
| 86% | Detractors |
